{"id":11749,"date":"2026-04-27T09:35:29","date_gmt":"2026-04-27T06:35:29","guid":{"rendered":"https:\/\/saudifoodtech.sa\/%d9%85%d9%86-%d8%b1%d9%88%d8%a7%d8%af-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d8%a5%d9%84%d9%89-%d9%82%d8%a7%d8%b9%d8%a9-%d8%a7%d9%84%d9%85%d8%ad%d9%83%d9%85%d8%a9\/"},"modified":"2026-04-27T13:04:32","modified_gmt":"2026-04-27T10:04:32","slug":"nana-from-market-pioneer-to-the-courtroom0","status":"publish","type":"post","link":"https:\/\/saudifoodtech.sa\/ar\/nana-from-market-pioneer-to-the-courtroom0\/","title":{"rendered":"\u0645\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0642\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u0643\u0645\u0629"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\n\u0646\u0639\u0646\u0627\u0639.. \u0645\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0642\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u0643\u0645\u0629 | Saudi FoodTech<\/title>\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=IBM+Plex+Sans:ital,wght@0,300;0,400;0,500;0,600;0,700;1,400&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n:root {\r\n --sft-mint: #3EDBA1;\r\n --sft-mint-dark: #0FB77E;\r\n --sft-mint-bg: #E8FBF3;\r\n --sft-red: #E8334A;\r\n --sft-red-dark: #B01F32;\r\n --sft-red-bg: #FDE8EB;\r\n --sft-black: #0A0A0A;\r\n --sft-gray-900: #1A1A1A;\r\n --sft-gray-700: #404040;\r\n --sft-gray-500: #737373;\r\n --sft-gray-300: #D4D4D4;\r\n --sft-gray-100: #F5F5F5;\r\n --sft-cream: #FAF8F3;\r\n --font-display: 'IBM Plex Sans', sans-serif;\r\n --font-body: 'IBM Plex Sans', sans-serif;\r\n\r\n* { margin: 0; padding: 0; box-sizing: border-box; }\r\n\r\nhtml { scroll-behavior: smooth; }\r\n\r\nbody {\r\n font-family: var(--font-body);\r\n background: var(--sft-cream);\r\n color: var(--sft-black);\r\n line-height: 1.75;\r\n font-size: 17px;\r\n font-weight: 400;\r\n overflow-x: hidden;\r\n}\r\n\r\n\/* ========== TOP BAR ========== *\/\r\n.top-bar {\r\n background: var(--sft-black);\r\n color: white;\r\n padding: 12px 0;\r\n font-size: 13px;\r\n letter-spacing: 1px;\r\n}\r\n.top-bar-inner {\r\n max-width: 1200px;\r\n margin: 0 auto;\r\n padding: 0 24px;\r\n display: flex;\r\n justify-content: space-between;\r\n align-items: center;\r\n}\r\n.brand-mark {\r\n display: flex;\r\n align-items: center;\r\n gap: 10px;\r\n font-weight: 700;\r\n}\r\n.brand-mark .dot {\r\n width: 8px;\r\n height: 8px;\r\n border-radius: 50%;\r\n background: var(--sft-mint);\r\n}\r\n.top-bar .meta {\r\n color: var(--sft-gray-300);\r\n}\r\n\r\n\/* ========== HERO 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relative;\r\n}\r\n.hero-category::before {\r\n content: '';\r\n position: absolute;\r\n right: -6px;\r\n top: 50%;\r\n transform: translateY(-50%);\r\n width: 12px;\r\n height: 12px;\r\n background: var(--sft-mint);\r\n border-radius: 50%;\r\n}\r\n.hero h1 {\r\n font-family: var(--font-display);\r\n font-size: clamp(40px, 6vw, 78px);\r\n line-height: 1.1;\r\n font-weight: 700;\r\n margin-bottom: 24px;\r\n letter-spacing: -1px;\r\n color: var(--sft-black);\r\n}\r\n.hero h1 .accent {\r\n color: var(--sft-red);\r\n display: block;\r\n font-size: 0.85em;\r\n margin-top: 8px;\r\n}\r\n.hero-subtitle {\r\n font-size: clamp(18px, 2vw, 22px);\r\n color: var(--sft-gray-700);\r\n max-width: 800px;\r\n margin-bottom: 48px;\r\n line-height: 1.5;\r\n font-weight: 400;\r\n}\r\n.hero-meta {\r\n display: flex;\r\n gap: 32px;\r\n flex-wrap: wrap;\r\n padding-top: 24px;\r\n border-top: 2px solid var(--sft-black);\r\n max-width: 700px;\r\n}\r\n.hero-meta-item {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 4px;\r\n}\r\n.hero-meta-item .label {\r\n font-size: 11px;\r\n letter-spacing: 2px;\r\n color: var(--sft-gray-500);\r\n text-transform: uppercase;\r\n font-weight: 700;\r\n}\r\n.hero-meta-item .value {\r\n font-size: 16px;\r\n font-weight: 700;\r\n color: var(--sft-black);\r\n}\r\n\r\n\/* ========== CONTAINER ========== *\/\r\n.container {\r\n max-width: 780px;\r\n margin: 0 auto;\r\n padding: 0 24px;\r\n}\r\n\r\n\/* ========== ARTICLE SECTIONS ========== *\/\r\narticle { padding: 60px 0; }\r\n\r\n.section {\r\n margin-bottom: 72px;\r\n position: relative;\r\n}\r\n\r\n.section-number {\r\n font-family: var(--font-display);\r\n font-size: 14px;\r\n font-weight: 700;\r\n color: var(--sft-red);\r\n letter-spacing: 4px;\r\n margin-bottom: 12px;\r\n display: flex;\r\n align-items: center;\r\n gap: 12px;\r\n}\r\n.section-number::before {\r\n content: '';\r\n display: inline-block;\r\n width: 40px;\r\n height: 2px;\r\n background: var(--sft-red);\r\n}\r\n\r\nh2 {\r\n 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font-family: var(--font-display);\r\n font-size: 72px;\r\n font-weight: 700;\r\n color: var(--sft-red);\r\n float: right;\r\n line-height: 0.9;\r\n margin-left: 8px;\r\n margin-top: 8px;\r\n padding-right: 0;\r\n}\r\n\r\n\/* ========== BULLETS ========== *\/\r\nul.clean-list {\r\n list-style: none;\r\n padding: 0;\r\n margin: 24px 0;\r\n}\r\nul.clean-list li {\r\n padding: 14px 32px 14px 0;\r\n position: relative;\r\n font-size: 17px;\r\n line-height: 1.75;\r\n border-bottom: 1px dashed var(--sft-gray-300);\r\n color: var(--sft-gray-900);\r\n}\r\nul.clean-list li:last-child {\r\n border-bottom: none;\r\n}\r\nul.clean-list li::before {\r\n content: '';\r\n position: absolute;\r\n right: 0;\r\n top: 24px;\r\n width: 12px;\r\n height: 12px;\r\n background: var(--sft-mint);\r\n transform: rotate(45deg);\r\n}\r\n\r\n\/* ========== PULL QUOTE ========== *\/\r\n.pull-quote {\r\n margin: 56px -40px;\r\n padding: 48px 56px;\r\n background: var(--sft-black);\r\n color: white;\r\n position: relative;\r\n font-family: var(--font-display);\r\n font-size: 26px;\r\n line-height: 1.5;\r\n font-weight: 400;\r\n font-style: italic;\r\n}\r\n.pull-quote::before {\r\n content: '\"';\r\n position: absolute;\r\n top: -30px;\r\n right: 40px;\r\n font-family: var(--font-display);\r\n font-size: 140px;\r\n color: var(--sft-mint);\r\n line-height: 1;\r\n font-style: normal;\r\n}\r\n.pull-quote::after {\r\n content: '';\r\n position: absolute;\r\n bottom: -8px;\r\n right: 56px;\r\n width: 80px;\r\n height: 4px;\r\n background: var(--sft-red);\r\n}\r\n\r\n\/* ========== HIGHLIGHT BOX ========== *\/\r\n.highlight-box {\r\n background: var(--sft-mint-bg);\r\n border-right: 6px solid var(--sft-mint-dark);\r\n padding: 28px 32px;\r\n margin: 32px 0;\r\n border-radius: 4px;\r\n}\r\n.highlight-box strong {\r\n color: var(--sft-mint-dark);\r\n}\r\n\r\n\/* ========== DATA CARDS (Intro stats) ========== *\/\r\n.data-cards {\r\n display: grid;\r\n grid-template-columns: repeat(auto-fit, 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td:last-child {\r\n font-weight: 700;\r\n color: var(--sft-red-dark);\r\n}\r\ntable .player-name {\r\n font-weight: 700;\r\n font-size: 16px;\r\n}\r\n\r\n\/* ========== TIMELINE ========== *\/\r\n.timeline {\r\n margin: 40px 0;\r\n position: relative;\r\n}\r\n.timeline::before {\r\n content: '';\r\n position: absolute;\r\n right: 20px;\r\n top: 0;\r\n bottom: 0;\r\n width: 2px;\r\n background: var(--sft-gray-300);\r\n}\r\n.timeline-item {\r\n position: relative;\r\n padding-right: 60px;\r\n padding-bottom: 40px;\r\n}\r\n.timeline-item::before {\r\n content: '';\r\n position: absolute;\r\n right: 12px;\r\n top: 8px;\r\n width: 18px;\r\n height: 18px;\r\n background: white;\r\n border: 3px solid var(--sft-red);\r\n border-radius: 50%;\r\n z-index: 1;\r\n}\r\n.timeline-item:last-child::before {\r\n background: var(--sft-red);\r\n}\r\n.timeline-date {\r\n font-family: var(--font-display);\r\n font-size: 14px;\r\n font-weight: 700;\r\n color: var(--sft-red);\r\n letter-spacing: 1px;\r\n margin-bottom: 6px;\r\n text-transform: uppercase;\r\n}\r\n.timeline-title {\r\n font-size: 20px;\r\n font-weight: 700;\r\n margin-bottom: 12px;\r\n color: var(--sft-black);\r\n}\r\n\r\n\/* ========== DIVIDER ========== *\/\r\n.divider {\r\n text-align: center;\r\n margin: 64px 0;\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n gap: 12px;\r\n}\r\n.divider span {\r\n width: 6px;\r\n height: 6px;\r\n background: var(--sft-red);\r\n border-radius: 50%;\r\n}\r\n.divider span:nth-child(2) { background: var(--sft-mint); }\r\n\r\n\/* ========== CLOSING ========== *\/\r\n.closing-note {\r\n margin: 64px 0 24px;\r\n padding: 48px 0 32px;\r\n border-top: 2px solid var(--sft-black);\r\n border-bottom: 2px solid var(--sft-black);\r\n text-align: center;\r\n}\r\n.closing-note .tagline {\r\n font-family: var(--font-display);\r\n font-size: 22px;\r\n font-weight: 700;\r\n color: var(--sft-black);\r\n margin-bottom: 8px;\r\n}\r\n.closing-note .tagline .mint { color: 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var(--sft-gray-300);\r\n line-height: 1.6;\r\n}\r\n\r\n\r\n\r\n\/* ========== RESPONSIVE ========== *\/\r\n@media (max-width: 768px) {\r\n .hero { padding: 48px 20px 64px; }\r\n .pull-quote { margin: 40px -20px; padding: 36px 28px; font-size: 20px; }\r\n .pull-quote::before { font-size: 100px; top: -20px; }\r\n .table-wrapper { margin: 32px -20px; padding: 24px 16px; }\r\n table { font-size: 12px; }\r\n table thead th, table tbody td { padding: 10px 6px; }\r\n .sources-grid { grid-template-columns: 1fr; gap: 24px; }\r\n .hero-meta { gap: 20px; }\r\n}\r\n\r\n\/* ========== PRINT ========== *\/\r\n@media print {\r\n body { background: white; font-size: 11pt; }\r\n .hero::before, .hero::after { display: none; }\r\n .pull-quote { background: white; color: black; border: 2px solid black; }\r\n}\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n\r\n\r\n<!-- HERO -->\r\n<header class=\"hero\">\r\n <div class=\"hero-inner\">\r\n <span class=\"hero-category\">\u062a\u062d\u0644\u064a\u0644 \u0642\u0637\u0627\u0639<\/span>\r\n <h1>\r\n \u0646\u0639\u0646\u0627\u0639..\r\n <span class=\"accent\">\u0645\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0642\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u0643\u0645\u0629<\/span>\r\n <\/h1>\r\n <p class=\"hero-subtitle\">\r\n \u0642\u0631\u0627\u0621\u0629 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a: \u062f\u0631\u0648\u0633 \u0645\u062d\u0644\u064a\u0629\u060c \u0634\u0648\u0627\u0647\u062f \u0639\u0627\u0644\u0645\u064a\u0629\u060c \u0648\u0623\u0633\u0626\u0644\u0629 \u0644\u0644\u0645\u0646\u0638\u0651\u0645.\r\n <\/p>\r\n <div class=\"hero-meta\">\r\n <div class=\"hero-meta-item\">\r\n <span class=\"label\">\u0646\u064f\u0634\u0631<\/span>\r\n <span class=\"value\">\u0623\u0628\u0631\u064a\u0644 2026<\/span>\r\n <\/div>\r\n <div class=\"hero-meta-item\">\r\n <span class=\"label\">\u0627\u0644\u0642\u0637\u0627\u0639<\/span>\r\n <span class=\"value\">\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0633\u0631\u064a\u0639 \u00b7 FoodTech<\/span>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/header>\r\n\r\n<!-- ARTICLE -->\r\n<article>\r\n <div class=\"container\">\r\n\r\n <!-- INTRODUCTION -->\r\n <section class=\"section\">\r\n <div class=\"section-number\">\u0627\u0644\u0645\u0642\u062f\u0645\u0629<\/div>\r\n <h2>38 \u0634\u0647\u0631\u0627\u064b \u0628\u064a\u0646 \u062a\u0648\u0642\u064a\u0639\u064a\u0646<\/h2>\r\n\r\n <p class=\"drop-cap\">\u0641\u064a \u0641\u0628\u0631\u0627\u064a\u0631 2023\u060c \u0648\u064f\u0642\u0651\u0639\u062a \u062c\u0648\u0644\u0629 \u062a\u0645\u0648\u064a\u0644 \u0628\u0642\u064a\u0645\u0629 500 \u0645\u0644\u064a\u0648\u0646 \u0631\u064a\u0627\u0644 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 \u00ab\u0646\u0639\u0646\u0627\u0639\u00bb \u0628\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0642\u0627\u0628\u0636\u0629. \u0643\u0627\u0646\u062a \u0623\u0636\u062e\u0645 \u062c\u0648\u0644\u0629 \u0641\u064a \u062a\u0627\u0631\u064a\u062e \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u062d\u062a\u0649 \u0630\u0644\u0643 \u0627\u0644\u062a\u0627\u0631\u064a\u062e. \u0641\u064a 17 \u0623\u0628\u0631\u064a\u0644 2026\u060c \u0635\u062f\u0631 \u062d\u0643\u0645 \u0627\u0644\u062f\u0627\u0626\u0631\u0629 \u0627\u0644\u062a\u0627\u0633\u0639\u0629 \u0641\u064a \u0627\u0644\u0645\u062d\u0643\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u0631\u064a\u0627\u0636 \u0628\u0627\u0641\u062a\u062a\u0627\u062d \u0625\u062c\u0631\u0627\u0621 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u0627\u0644\u064a \u0644\u0644\u0634\u0631\u0643\u0629 \u0630\u0627\u062a\u0647\u0627.<\/p>\r\n\r\n <p><strong>\u062a\u0641\u0635\u0644 38 \u0634\u0647\u0631\u0627\u064b \u0641\u0642\u0637 \u0628\u064a\u0646 \u0627\u0644\u062a\u0648\u0642\u064a\u0639\u064a\u0646.<\/strong> \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0641\u062a\u0631\u0629\u060c \u0627\u0646\u062a\u0642\u0644\u062a \u00ab\u0646\u064a\u0646\u062c\u0627\u00bb \u0645\u0646 \u0634\u0631\u0643\u0629 \u0646\u0627\u0634\u0626\u0629 \u0625\u0644\u0649 \u064a\u0648\u0646\u064a\u0643\u0648\u0631\u0646 \u0628\u062a\u0642\u064a\u064a\u0645 1.5 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631. \u062f\u062e\u0644\u062a \u00ab\u0643\u064a\u062a\u0627\u00bb \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062d\u0635\u062f\u062a 10% \u0645\u0646 \u0633\u0648\u0642 \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0637\u0639\u0627\u0645 \u062e\u0644\u0627\u0644 \u0623\u0631\u0628\u0639\u0629 \u0623\u0634\u0647\u0631. \u0634\u0637\u0628\u062a \u00ab\u062c\u0627\u0647\u0632\u00bb \u2014 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u062f\u0631\u062c\u0629 \u0641\u064a \u062a\u062f\u0627\u0648\u0644 \u2014 95% \u0645\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0647\u0627 \u0641\u064a \u0646\u0639\u0646\u0627\u0639. \u0623\u0639\u0644\u0646 \u00ab\u0634\u0642\u0631\u062f\u064a\u00bb \u0625\u063a\u0644\u0627\u0642\u0647 \u0646\u0647\u0627\u0626\u064a\u0627\u064b \u0628\u0639\u062f \u0633\u062a \u0633\u0646\u0648\u0627\u062a \u06487 \u0645\u0644\u0627\u064a\u064a\u0646 \u0637\u0644\u0628 \u2014 \u0642\u0628\u0644 \u0633\u062a\u0629 \u0623\u0634\u0647\u0631 \u0641\u0642\u0637 \u0645\u0646 \u062d\u0643\u0645 \u0646\u0639\u0646\u0627\u0639. \u0648\u0641\u064a \u0627\u0644\u0635\u064a\u0646\u060c \u0623\u0637\u0644\u0642\u062a JD.com \u062e\u062f\u0645\u0629 \u062a\u0648\u0635\u064a\u0644 \u0637\u0639\u0627\u0645 \u0643\u0633\u0631\u062a \u0647\u064a\u0645\u0646\u0629 \u0645\u064a\u062a\u0648\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u0645\u0646\u0630 \u0633\u0646\u0648\u0627\u062a\u060c \u062e\u0644\u0627\u0644 \u0623\u0631\u0628\u0639\u0629 \u0623\u0634\u0647\u0631 \u0641\u0642\u0637.<\/p>\r\n\r\n <div class=\"data-cards\">\r\n <div class=\"data-card\">\r\n <span class=\"dot-accent\"><\/span>\r\n <div class=\"number\">38<\/div>\r\n <div class=\"label\">\u0634\u0647\u0631\u0627\u064b \u0628\u064a\u0646 \u0627\u0644\u062c\u0648\u0644\u0629 \u0627\u0644\u0642\u064a\u0627\u0633\u064a\u0629 \u0648\u062d\u0643\u0645 \u0627\u0644\u0645\u062d\u0643\u0645\u0629<\/div>\r\n <\/div>\r\n <div class=\"data-card\">\r\n <span class=\"dot-accent\"><\/span>\r\n <div class=\"number\">$1.5B<\/div>\r\n <div class=\"label\">\u062a\u0642\u064a\u064a\u0645 \u0646\u064a\u0646\u062c\u0627 \u0641\u064a \u064a\u0648\u0644\u064a\u0648 2025<\/div>\r\n <\/div>\r\n <div class=\"data-card\">\r\n <span class=\"dot-accent\"><\/span>\r\n <div class=\"number\">10%<\/div>\r\n <div class=\"label\">\u062d\u0635\u0629 \u0643\u064a\u062a\u0627 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0641\u064a 4 \u0623\u0634\u0647\u0631<\/div>\r\n <\/div>\r\n <div class=\"data-card\">\r\n <span class=\"dot-accent\"><\/span>\r\n <div class=\"number\">95%<\/div>\r\n <div class=\"label\">\u0646\u0633\u0628\u0629 \u0634\u0637\u0628 \u062c\u0627\u0647\u0632 \u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0647\u0627<\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <p>\u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u0644\u064a\u0633 \u0642\u0631\u0627\u0621\u0629 \u0641\u064a \u0634\u0631\u0643\u0629 \u0648\u0627\u062d\u062f\u0629. \u0647\u0648 \u0642\u0631\u0627\u0621\u0629 \u0641\u064a \u0633\u0648\u0642 \u064a\u064f\u0639\u064a\u062f \u062a\u0639\u0631\u064a\u0641 \u0642\u0648\u0627\u0639\u062f\u0647 \u0623\u0645\u0627\u0645 \u0623\u0639\u064a\u0646\u0646\u0627 \u2014 \u0628\u0623\u0633\u0631\u0639 \u0645\u0645\u0627 \u064a\u062a\u062d\u0645\u0651\u0644\u0647 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u060c \u0648\u0623\u0639\u0645\u0642 \u0645\u0645\u0627 \u062a\u0641\u0647\u0645\u0647 \u0627\u0644\u0633\u064a\u0648\u0644\u0629 \u0648\u062d\u062f\u0647\u0627. \u0627\u0644\u0623\u0637\u0631\u0648\u062d\u0629 \u0628\u0633\u064a\u0637\u0629: \u0627\u0644\u0633\u0648\u0642 \u0644\u0645 \u064a\u0639\u062f \u064a\u064f\u062d\u0633\u064e\u0645 \u0628\u062d\u062c\u0645 \u0627\u0644\u062a\u0645\u0648\u064a\u0644\u060c \u0628\u0644 \u0628\u062b\u0644\u0627\u062b\u0629 \u0639\u0648\u0627\u0645\u0644 \u0628\u0646\u064a\u0648\u064a\u0629 \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u064a\u0648\u0645 \u0623\u0643\u062b\u0631 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0645\u0646 \u062d\u062c\u0645 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u2014 <strong>\u0643\u062b\u0627\u0641\u0629 \u0627\u0644\u0634\u0628\u0643\u0629 (Network Density)\u060c \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0648\u062d\u062f\u0629 (Unit Economics)\u060c \u0648\u062a\u0646\u0648\u064a\u0639 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f<\/strong> (\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a\u060c \u062e\u062f\u0645\u0627\u062a \u0644\u0644\u063a\u064a\u0631\u060c \u0648\u063a\u064a\u0631\u0647\u0627). \u0625\u062a\u0642\u0627\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0644\u0627 \u064a\u0636\u0645\u0646 \u0627\u0644\u0646\u062c\u0627\u062d \u0648\u062d\u062f\u0647 \u2014 \u0647\u0646\u0627\u0643 \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0623\u062e\u0631\u0649 \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u0627\u064b \u2014 \u0644\u0643\u0646 \u0625\u0647\u0645\u0627\u0644\u0647\u0627 \u064a\u064f\u0636\u0627\u0639\u0641 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0642\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u0643\u0645\u0629\u060c \u0645\u0647\u0645\u0627 \u0643\u0627\u0646 \u062d\u062c\u0645 \u0627\u0644\u0634\u064a\u0643\u0627\u062a \u0627\u0644\u062a\u0623\u0633\u064a\u0633\u064a\u0629.<\/p>\r\n <\/section>\r\n\r\n <!-- COMPARISON TABLE -->\r\n <section class=\"section\">\r\n <div class=\"section-number\">\u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0639\u0627\u0645<\/div>\r\n <h2>\u0627\u0644\u0644\u0627\u0639\u0628\u0648\u0646 \u0648\u0627\u0644\u0645\u0635\u0627\u0626\u0631 \u0627\u0644\u0645\u062a\u0628\u0627\u0639\u062f\u0629<\/h2>\r\n\r\n <p>\u0642\u0628\u0644 \u0627\u0644\u062f\u062e\u0648\u0644 \u0641\u064a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u064a\u064f\u0644\u062e\u0651\u0635 \u0623\u0628\u0631\u0632 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0648\u0627\u0644\u0637\u0639\u0627\u0645\u060c \u0648\u0645\u0633\u0627\u0631\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u062a\u0628\u0627\u0639\u062f\u0629 \u0631\u063a\u0645 \u0627\u0646\u0637\u0644\u0627\u0642\u0647\u0645 \u0645\u0646 \u0633\u064a\u0627\u0642 \u0627\u0644\u0633\u0648\u0642 \u0630\u0627\u062a\u0647:<\/p>\r\n\r\n <div class=\"table-wrapper\">\r\n <table>\r\n <thead>\r\n <tr>\r\n <th>\u0627\u0644\u0644\u0627\u0639\u0628<\/th>\r\n <th>\u0627\u0644\u062a\u0623\u0633\u064a\u0633<\/th>\r\n <th>\u0627\u0644\u0646\u0645\u0648\u0630\u062c<\/th>\r\n <th>\u0627\u0644\u062a\u0645\u0648\u064a\u0644\/\u0627\u0644\u062d\u062f\u062b<\/th>\r\n <th>\u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0631\u0627\u0647\u0646\u0629<\/th>\r\n <\/tr>\r\n <\/thead>\r\n <tbody>\r\n <tr class=\"highlight\">\r\n <td class=\"player-name\">\u0646\u0639\u0646\u0627\u0639<\/td>\r\n <td>2016<\/td>\r\n <td>Q-Commerce<\/td>\r\n <td>$211M<\/td>\r\n <td>\u0625\u0639\u0627\u062f\u0629 \u062a\u0646\u0638\u064a\u0645 \u0645\u0627\u0644\u064a<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"player-name\">\u062c\u0627\u0647\u0632<\/td>\r\n <td>2016<\/td>\r\n <td>Hybrid<\/td>\r\n <td>\u0645\u062f\u0631\u062c\u0629 \u0641\u064a \u062a\u062f\u0627\u0648\u0644<\/td>\r\n <td>\u0645\u0646 \u0623\u0643\u0628\u0631 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u064a\u0646<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"player-name\">\u0647\u0646\u0642\u0631\u0633\u062a\u064a\u0634\u0646 + Quick Market<\/td>\r\n <td>2012 \/ 2020<\/td>\r\n <td>Hybrid + Dark Stores<\/td>\r\n <td>\u062a\u0627\u0628\u0639\u0629 \u0644\u0640 Delivery Hero<\/td>\r\n <td>\u0642\u0627\u0626\u0645\u0629\u060c Quick Market \u0644\u0645 \u064a\u0641\u0631\u0636 \u0646\u0641\u0633\u0647 \u0643\u0646\u0645\u0648\u0630\u062c Q-Commerce \u0645\u0647\u064a\u0645\u0646<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"player-name\">\u0646\u064a\u0646\u062c\u0627<\/td>\r\n <td>2022<\/td>\r\n <td>Q-Commerce<\/td>\r\n <td>$250M<\/td>\r\n <td>\u064a\u0648\u0646\u064a\u0643\u0648\u0631\u0646<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"player-name\">\u0643\u064a\u062a\u0627<\/td>\r\n <td>2024<\/td>\r\n <td>\u0645\u0637\u0627\u0639\u0645 + \u0628\u0642\u0627\u0644\u0629<\/td>\r\n <td>$266M (\u062a\u0627\u0628\u0639\u0629 \u0644\u0645\u064a\u062a\u0648\u0627\u0646)<\/td>\r\n <td>\u062a\u0648\u0633\u0639 \u062d\u0627\u062f<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"player-name\">\u0645\u0631\u0633\u0648\u0644<\/td>\r\n <td>2015<\/td>\r\n <td>Crowdsourced (P2P)<\/td>\r\n <td>Series A (\u063a\u064a\u0631 \u0645\u0639\u0644\u0646)<\/td>\r\n <td>\u0642\u0627\u0626\u0645\u060c \u062a\u0648\u0633\u0639 \u0625\u0642\u0644\u064a\u0645\u064a<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"player-name\">\u0646\u0648\u0646 \u0645\u064a\u0646\u062a\u0633<\/td>\r\n <td>2017 (\u0646\u0648\u0646)<\/td>\r\n <td>Q-Commerce \u0636\u0645\u0646 \u0645\u0646\u0638\u0648\u0645\u0629 \u0646\u0648\u0646<\/td>\r\n <td>\u062a\u0627\u0628\u0639\u0629 \u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0646\u0648\u0646<\/td>\r\n <td>15 \u062f\u0642\u064a\u0642\u0629 \u0641\u064a \u0627\u0644\u0631\u064a\u0627\u0636 \u0648\u062c\u062f\u0629<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"player-name\">\u0623\u0645\u0627\u0632\u0648\u0646 (Fresh + \u0634\u0631\u0627\u0643\u0629 \u0627\u0644\u0639\u062b\u064a\u0645)<\/td>\r\n <td>\u0634\u0631\u0627\u0643\u0629 \u0623\u0643\u062a\u0648\u0628\u0631 2025<\/td>\r\n <td>\u062a\u062c\u0632\u0626\u0629 \u0643\u0627\u0645\u0644\u0629 + \u062a\u0648\u0635\u064a\u0644<\/td>\r\n <td>\u0639\u0628\u0631 \u0645\u0646\u0638\u0648\u0645\u0629 \u0623\u0645\u0627\u0632\u0648\u0646<\/td>\r\n <td>\u062a\u0648\u0635\u064a\u0644 \u064a\u0648\u0645 \u0648\u0627\u062d\u062f \u0644\u0644\u0640 Prime<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"player-name\">\u0630\u0627 \u0634\u064a\u0641\u0632<\/td>\r\n <td>2017<\/td>\r\n <td>\u062a\u0648\u0635\u064a\u0644 \u0645\u062a\u062e\u0635\u0635 (\u0645\u0637\u0627\u0639\u0645 \u0641\u0627\u062e\u0631\u0629)<\/td>\r\n <td>\u0635\u0641\u0642\u062a\u0627 \u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0644\u0645 \u062a\u0643\u062a\u0645\u0644\u0627<\/td>\r\n <td>\u0642\u0627\u0626\u0645 \u0645\u0633\u062a\u0642\u0644\u0627\u064b<\/td>\r\n <\/tr>\r\n <tr>\r\n <td class=\"player-name\">\u062a\u0648\u064a\u0648<\/td>\r\n <td>2019<\/td>\r\n <td>\u0633\u0648\u0628\u0631 \u0622\u0628 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u062e\u062f\u0645\u0627\u062a<\/td>\r\n <td>+27,000 \u062a\u0627\u062c\u0631<\/td>\r\n <td>\u0642\u0627\u0626\u0645 \u0641\u064a 60+ \u0645\u062f\u064a\u0646\u0629<\/td>\r\n <\/tr>\r\n <tr style=\"background: #FAEAEA;\">\r\n <td class=\"player-name\" style=\"color: var(--sft-red-dark);\">\u0634\u0642\u0631\u062f\u064a<\/td>\r\n <td>2020<\/td>\r\n <td>Crowdsourced (\u0645\u0646\u062f\u0648\u0628 \u0639\u0631\u0636\u064a)<\/td>\r\n <td>7M \u0637\u0644\u0628 \u00b7 3M \u0639\u0645\u064a\u0644<\/td>\r\n <td style=\"font-weight: 700; color: var(--sft-red-dark);\">\u0623\u064f\u063a\u0644\u0642 (\u0623\u0643\u062a\u0648\u0628\u0631 2025)<\/td>\r\n <\/tr>\r\n <\/tbody>\r\n <\/table>\r\n <\/div>\r\n\r\n <p style=\"text-align: center; font-size: 13px; color: var(--sft-gray-500); font-style: italic;\">\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062a\u0642\u0631\u064a\u0628\u064a\u0629\u060c \u0648\u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u0644\u0646\u0629 \u062d\u062a\u0649 \u0623\u0628\u0631\u064a\u0644 2026.<\/p>\r\n\r\n <p>\u0645\u0627 \u064a\u064f\u0644\u0641\u062a \u0627\u0644\u0646\u0638\u0631 \u0644\u064a\u0633 \u0627\u0644\u0641\u0631\u0648\u0642 \u0641\u064a \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u2014 \u0627\u0644\u0641\u0631\u0648\u0642 \u0645\u062d\u062f\u0648\u062f\u0629 \u0646\u0633\u0628\u064a\u0627\u064b \u2014 \u0628\u0644 <strong>\u0627\u0644\u0641\u0631\u0648\u0642 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c<\/strong>. \u0646\u0639\u0646\u0627\u0639 (211 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631) \u062a\u0635\u0644 \u0625\u0644\u0649 \u0642\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u0643\u0645\u0629. \u0646\u064a\u0646\u062c\u0627 (250 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631) \u062a\u0635\u0644 \u0625\u0644\u0649 \u0627\u0644\u064a\u0648\u0646\u064a\u0643\u0648\u0631\u0646. \u0627\u0644\u0641\u0627\u0631\u0642 \u0644\u064a\u0633 \u0641\u064a \u0627\u0644\u0645\u0628\u0644\u063a\u060c \u0628\u0644 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647.<\/p>\r\n\r\n <p>\u0644\u0643\u0646 \u0627\u0644\u0642\u0635\u0629 \u0644\u0645 \u062a\u0639\u062f \u062a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0627\u0644\u062a\u0648\u0635\u064a\u0644. <strong>\u0627\u0644\u0633\u0648\u0642 \u062f\u062e\u0644\u062a\u0647 \u0627\u0644\u064a\u0648\u0645 \u0645\u0646\u0638\u0648\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u0629 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0643\u0627\u0645\u0644\u0629<\/strong>: \u00ab\u0646\u0648\u0646 \u0645\u064a\u0646\u062a\u0633\u00bb \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0627\u0644\u0636\u062e\u0645\u0629 \u0644\u0645\u062c\u0645\u0648\u0639\u0629 \u0646\u0648\u0646 \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u0635\u064a\u0644 \u0641\u064a 15 \u062f\u0642\u064a\u0642\u0629. \u0623\u0645\u0627\u0632\u0648\u0646 \u062a\u0639\u0645\u0644 \u0645\u0646 \u0632\u0627\u0648\u064a\u062a\u064a\u0646: \u0639\u0628\u0631 \u062e\u062f\u0645\u0627\u062a\u0647\u0627 \u0627\u0644\u062e\u0627\u0635\u0629 (Amazon Fresh)\u060c \u0648\u0639\u0628\u0631 \u0634\u0631\u0627\u0643\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0639 \u00ab\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u062b\u064a\u0645\u00bb \u0623\u064f\u0639\u0644\u0646\u062a \u0641\u064a \u0623\u0643\u062a\u0648\u0628\u0631 2025 \u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0641\u064a \u064a\u0648\u0645 \u0648\u0627\u062d\u062f \u0644\u0645\u0634\u062a\u0631\u0643\u064a Prime. \u0648\u0647\u0646\u0642\u0631\u0633\u062a\u064a\u0634\u0646\u060c \u0627\u0644\u0644\u0627\u0639\u0628 \u0627\u0644\u0631\u0627\u0633\u062e \u0641\u064a \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0637\u0639\u0627\u0645\u060c \u062a\u0634\u063a\u0651\u0644 \u00abQuick Market\u00bb \u0645\u0646\u0630 2020 \u0643\u0623\u062d\u062f \u0623\u0648\u0627\u0626\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0641\u064a Q-Commerce.<\/p>\r\n\r\n <h3>\u0627\u0644\u0645\u0646\u0627\u0641\u0633 \u0627\u0644\u0623\u0643\u0628\u0631: \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629<\/h3>\r\n\r\n <p>\u0627\u0644\u0632\u0627\u0648\u064a\u0629 \u0627\u0644\u0623\u0647\u0645 \u0627\u0644\u062a\u064a \u064a\u063a\u0641\u0644\u0647\u0627 \u0643\u062b\u064a\u0631\u0648\u0646: <strong>\u0623\u0643\u0628\u0631 \u0645\u0646\u0627\u0641\u0633 \u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0644\u064a\u0633 \u062a\u0637\u0628\u064a\u0642\u0627\u064b \u0622\u062e\u0631 \u2014 \u0628\u0644 \u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0646\u0641\u0633\u0647\u0627<\/strong>. \u0628\u0646\u062f\u0647\u060c \u0627\u0644\u062f\u0627\u0646\u0648\u0628\u060c \u0628\u0646 \u062f\u0627\u0648\u0648\u062f\u060c \u0627\u0644\u062a\u0645\u064a\u0645\u064a\u060c \u0648\u0643\u0627\u0631\u0641\u0648\u0631 \u2014 \u0644\u0645 \u062a\u0639\u062f \u0645\u062c\u0631\u062f \u0645\u0648\u0631\u062f\u064a\u0646 \u062f\u0627\u062e\u0644 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u063a\u064a\u0631\u060c \u0628\u0644 \u0623\u0635\u0628\u062d\u062a \u0644\u0627\u0639\u0628\u064a\u0646 \u0645\u0628\u0627\u0634\u0631\u064a\u0646 \u0641\u064a \u0627\u0644\u062a\u0648\u0635\u064a\u0644: \u0628\u0639\u0636\u0647\u0627 \u0637\u0648\u0651\u0631 \u0642\u0646\u0648\u0627\u062a\u0647 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0648\u0628\u0639\u0636\u0647\u0627 \u0628\u062f\u0623 \u0641\u064a \u0625\u0646\u0634\u0627\u0621 \u0645\u0631\u0627\u0643\u0632 \u062a\u0646\u0641\u064a\u0630 (Fulfillment Hubs) \u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629.<\/p>\r\n\r\n <p>\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u0647\u0646\u0627 \u0644\u0627 \u064a\u0645\u0643\u0646 \u062a\u062c\u0627\u0647\u0644\u0647: <strong>\u0647\u0630\u0647 \u0627\u0644\u0633\u0644\u0627\u0633\u0644 \u0644\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0631\u0636 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u2014 \u0647\u064a \u062a\u0645\u0644\u0643\u0647 \u0628\u0627\u0644\u0641\u0639\u0644<\/strong>. \u062a\u0645\u0644\u0643 \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u062a\u0645\u0644\u0643 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0645\u0648\u0631\u062f\u060c \u062a\u0645\u0644\u0643 \u0627\u0644\u0625\u0637\u0627\u0631 \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a \u0644\u0644\u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0628\u0627\u0631\u062f\u0629\u060c \u0648\u062a\u0645\u0644\u0643 \u062b\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u062a\u064a \u0628\u0646\u062a\u0647\u0627 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0639\u0642\u0648\u062f. \u0643\u0644 \u0645\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0636\u0627\u0641\u062a\u0647 \u0647\u0648 \u0637\u0628\u0642\u0629 \u0631\u0642\u0645\u064a\u0629 \u0641\u0648\u0642 \u0628\u0646\u064a\u0629 \u0645\u0648\u062c\u0648\u062f\u0629. \u0647\u0630\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0644\u0627\u0639\u0628\u0627\u064b \u0645\u062e\u062a\u0644\u0641\u0627\u064b \u062a\u0645\u0627\u0645\u0627\u064b \u0639\u0646 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a \u0646\u0645\u0648\u0630\u062c\u0647\u0627 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631.<\/p>\r\n\r\n <p>\u062a\u0639\u064a\u062f \u0647\u0630\u0647 \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639: \u0627\u0644\u0633\u0648\u0642 \u0644\u0627 \u064a\u064f\u0639\u0627\u062f \u062a\u0634\u0643\u064a\u0644\u0647 \u0628\u064a\u0646 \u00ab\u062a\u0637\u0628\u064a\u0642\u0627\u062a vs \u062a\u0637\u0628\u064a\u0642\u0627\u062a\u00bb\u060c \u0628\u0644 \u0628\u064a\u0646 <strong>\u00ab\u062a\u0637\u0628\u064a\u0642\u0627\u062a vs \u0628\u0646\u064a\u0629 \u062a\u062c\u0632\u0626\u0629 \u0642\u0627\u0626\u0645\u0629\u00bb<\/strong>. \u0648\u0647\u0630\u0627 \u062a\u063a\u064a\u064a\u0631 \u0641\u064a \u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u2014 \u0644\u0627 \u0641\u064a \u062d\u062f\u0651\u062a\u0647\u0627 \u0641\u0642\u0637.<\/p>\r\n\r\n <p>\u0648\u0645\u0646 \u062c\u0627\u0646\u0628 \u0622\u062e\u0631\u060c \u064a\u0643\u0634\u0641 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0645\u064a\u0632\u0629 \u0644\u0627 \u062a\u0638\u0647\u0631 \u0641\u064a \u0643\u0644 \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0646\u0637\u0642\u0629: \u062d\u0633\u0627\u0633\u064a\u062a\u0647 \u0627\u0644\u0639\u0627\u0644\u064a\u0629 \u0644\u0644\u062a\u0648\u0637\u064a\u0646. \u062d\u062a\u0649 \u0633\u0644\u0627\u0633\u0644 \u0643\u0628\u0631\u0649 \u0639\u0627\u0644\u0645\u064a\u0629 \u0645\u062b\u0644 \u0643\u0627\u0631\u0641\u0648\u0631 \u0623\u0639\u0627\u062f\u062a \u062a\u0645\u0648\u0636\u0639\u0647\u0627 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a \u062e\u0644\u0627\u0644 \u0627\u0644\u0641\u062a\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0645\u0639 \u0625\u0628\u0631\u0627\u0632 \u0647\u0648\u064a\u0629 \u0623\u0643\u062b\u0631 \u0645\u062d\u0644\u064a\u0629 \u2014 \u0627\u0633\u062a\u062c\u0627\u0628\u0629\u064b \u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0633\u0639\u0648\u062f\u064a. <strong>\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0644\u0627 \u064a\u064f\u063a\u0644\u0642 \u0623\u0628\u0648\u0627\u0628\u0647 \u0623\u0645\u0627\u0645 \u0623\u064a \u0644\u0627\u0639\u0628\u060c \u0644\u0643\u0646\u0647 \u064a\u0643\u0627\u0641\u0626 \u0645\u0646 \u064a\u0641\u0647\u0645\u0647<\/strong>. \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u064a\u0647 \u0644\u064a\u0633 \u0645\u0633\u0623\u0644\u0629 \u062a\u0648\u0642\u064a\u062a\u060c \u0628\u0644 \u0645\u0633\u0623\u0644\u0629 \u0639\u0645\u0642 \u0627\u0644\u0641\u0647\u0645. \u0647\u0630\u0647 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0645\u0646 \u064a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0635\u062d\u064a\u062d\u0629\u060c \u0644\u0627 \u0639\u0642\u0628\u0629 \u0623\u0645\u0627\u0645 \u0627\u0644\u062f\u062e\u0648\u0644.<\/p\r\n>\r\n\r\n\r\n <p>\u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0648\u0644 \u0644\u0645 \u064a\u0643\u0646 \u0645\u062f\u0641\u0648\u0639\u0627\u064b \u0628\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0641\u0642\u0637\u060c \u0628\u0644 \u0623\u064a\u0636\u0627\u064b \u0628\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0643\u062b\u0631 \u0648\u0639\u064a\u0627\u064b\u060c \u064a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u062e\u062a\u064a\u0627\u0631\u0627\u062a\u0647 \u0627\u0644\u064a\u0648\u0645\u064a\u0629.\r\n\r\n<\/p>\r\n <\/section>\r\n\r\n <div class=\"divider\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\r\n <!-- SECTION 1: Why Nana Fell -->\r\n <section class=\"section\">\r\n <div class=\"section-number\">\u0623\u0648\u0644\u0627\u064b<\/div>\r\n <h2>\u0644\u0645\u0627\u0630\u0627 \u0633\u0642\u0637\u062a \u0646\u0639\u0646\u0627\u0639\u061f<\/h2>\r\n\r\n <h3>\u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0648\u0644\u064a: \u0631\u0647\u0627\u0646 \u0635\u062d\u064a\u062d\u060c \u062a\u0635\u0645\u064a\u0645 \u063a\u064a\u0631 \u0645\u0643\u062a\u0645\u0644<\/h3>\r\n\r\n <p>\u0627\u0646\u0637\u0644\u0642\u062a \u0646\u0639\u0646\u0627\u0639 \u0641\u064a \u064a\u0646\u0627\u064a\u0631 2016 \u0643\u0623\u062d\u062f \u0623\u0648\u0627\u0626\u0644 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629. \u0627\u0639\u062a\u0645\u062f \u0646\u0645\u0648\u0630\u062c\u0647\u0627 \u0627\u0644\u0623\u0648\u0644\u064a \u0639\u0644\u0649 \u00ab\u0627\u0644\u0645\u062a\u0633\u0648\u0651\u0642 \u0627\u0644\u0634\u062e\u0635\u064a\u00bb (Personal Shopper): \u0645\u0646\u0627\u062f\u064a\u0628 \u064a\u0634\u062a\u0631\u0648\u0646 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0645\u0646 \u0627\u0644\u0647\u0627\u064a\u0628\u0631\u0627\u062a \u0648\u0627\u0644\u0633\u0648\u0628\u0631 \u0645\u0627\u0631\u0643\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0646\u064a\u0627\u0628\u0629\u064b \u0639\u0646 \u0627\u0644\u0639\u0645\u064a\u0644. \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0644\u0627 \u064a\u062a\u0637\u0644\u0628 \u0645\u062e\u0632\u0648\u0646\u0627\u064b \u0648\u0644\u0627 \u0628\u0646\u064a\u0629 \u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u062e\u0627\u0635\u0629\u060c \u0644\u0643\u0646\u0647 \u064a\u062d\u0645\u0644 \u0623\u0631\u0628\u0639 \u0645\u0634\u0643\u0644\u0627\u062a \u0628\u0646\u064a\u0648\u064a\u0629 \u062a\u0638\u0647\u0631 \u0645\u0639 \u0627\u0644\u062a\u0648\u0633\u0639:<\/p>\r\n\r\n <ul class=\"clean-list\">\r\n <li><strong>\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646:<\/strong> \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0637\u0644\u0628 15 \u0635\u0646\u0641\u0627\u064b\u060c \u0641\u064a\u064f\u0642\u0627\u0644 \u0644\u0647 \u0644\u0627\u062d\u0642\u0627\u064b \u0625\u0646 \u0633\u0628\u0639\u0629 \u0641\u0642\u0637 \u0645\u062a\u0627\u062d\u0629.<\/li>\r\n <li><strong>\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u0648\u0644\u0627\u0621 \u0627\u0644\u0645\u0639\u0643\u0648\u0633:<\/strong> \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u062a\u064f\u0628\u0646\u0649 \u0645\u0639 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0644\u0643\u0646 \u0627\u0644\u0647\u0648\u0627\u0645\u0634 \u062a\u0630\u0647\u0628 \u0644\u0644\u0647\u0627\u064a\u0628\u0631 \u0627\u0644\u0630\u064a \u064a\u0645\u0644\u0643 \u0627\u0644\u0645\u0646\u062a\u062c.<\/li>\r\n <li><strong>\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062a\u062c\u0631\u0628\u0629:<\/strong> \u0639\u0646\u062f \u0623\u064a \u062e\u0644\u0644\u060c \u0627\u0644\u0639\u0628\u0621 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0648\u0627\u0644\u062a\u062c\u0631\u064a\u0628\u064a \u064a\u0642\u0639 \u0639\u0644\u0649 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u060c \u0644\u0627 \u0627\u0644\u0645\u0648\u0631\u062f.<\/li>\r\n <li><strong>\u0645\u0634\u0643\u0644\u0629 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641:<\/strong> \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0645\u0646 \u0646\u0642\u0627\u0637 \u0645\u062a\u0628\u0627\u0639\u062f\u0629 \u064a\u0631\u0641\u0639 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0643\u064a\u0644\u0648\u0645\u062a\u0631\u060c \u0648\u064a\u0636\u0639\u0641 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0648\u062d\u062f\u0629.<\/li>\r\n <\/ul>\r\n\r\n <p>\u062c\u0627\u0626\u062d\u0629 \u0643\u0648\u0631\u0648\u0646\u0627 \u0643\u0634\u0641\u062a \u0647\u0634\u0627\u0634\u0629 \u0627\u0644\u0646\u0645\u0648\u0630\u062c. \u0627\u0644\u0647\u0627\u064a\u0628\u0631\u0627\u062a \u0646\u0641\u0633\u0647\u0627 \u0643\u0627\u0646\u062a \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0646\u0642\u0635 \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u0628\u0639\u0636\u0647\u0627 \u0623\u0639\u0637\u0649 \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0626\u0647 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u064a\u0646. \u0646\u0639\u0646\u0627\u0639 \u0648\u062c\u062f\u062a \u0646\u0641\u0633\u0647\u0627 \u0623\u0645\u0627\u0645 \u062e\u064a\u0627\u0631 \u0645\u0644\u062d\u0651: \u0628\u0646\u0627\u0621 \u0645\u062e\u0632\u0648\u0646\u0647\u0627 \u0627\u0644\u062e\u0627\u0635 \u0639\u0628\u0631 \u00ab\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629\u00bb (Dark Stores).<\/p>\r\n\r\n <h3>\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0645\u062a\u0623\u062e\u0631: \u0645\u0646 \u00ab\u0627\u0644\u062a\u062c\u0645\u064a\u0639\u00bb (Aggregator) \u0625\u0644\u0649 \u00ab\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629\u00bb (Q-Commerce)<\/h3>\r\n<p>\u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0643\u0627\u0646 \u0642\u0631\u0627\u0631\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0635\u062d\u064a\u062d\u0627\u064b\u060c \u0644\u0643\u0646\u0647 \u062c\u0627\u0621 \u0645\u062a\u0623\u062e\u0631\u0627\u064b \u0648\u0645\u064f\u0643\u0644\u0641\u0627\u064b. \u0641\u064a \u0630\u0631\u0648\u0629 \u0627\u0644\u062a\u0648\u0633\u0639\u060c \u0628\u0644\u063a \u0639\u062f\u062f \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 36 \u0645\u062a\u062c\u0631\u0627\u064b \u0645\u0648\u0632\u0639\u0629 \u0639\u0644\u0649 \u0646\u062d\u0648 13\u201318 \u0645\u062f\u064a\u0646\u0629\u060c \u0642\u0628\u0644 \u0623\u0646 \u064a\u064f\u0639\u0627\u062f \u062a\u0642\u0644\u064a\u0635\u0647\u0627 \u0625\u0644\u0649 16 \u0645\u062a\u062c\u0631\u0627\u064b \u0636\u0645\u0646 \u0625\u0639\u0627\u062f\u0629 \u0647\u064a\u0643\u0644\u0629 \u0644\u0627\u062d\u0642\u0629. \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062c\u062f\u064a\u062f \u062d\u0633\u0651\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u2026 \u0644\u0643\u0646\u0647 \u0643\u0634\u0641 \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0641\u064a \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0648\u062d\u062f\u0629.\r\n\r\n<\/p>\r\n <p>\u0628\u064a\u0646 2020 \u06482023\u060c \u0627\u0639\u062a\u0645\u062f\u062a \u0646\u0639\u0646\u0627\u0639 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0644\u0633\u062f\u0651 \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629. \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u062a\u0631\u0627\u0643\u0645\u064a \u062a\u062c\u0627\u0648\u0632 211 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631 \u0639\u0628\u0631 \u0633\u062a \u062c\u0648\u0644\u0627\u062a\u060c \u0628\u0644\u063a\u062a \u0630\u0631\u0648\u062a\u0647\u0627 \u0641\u064a \u0641\u0628\u0631\u0627\u064a\u0631 2023 \u0628\u062c\u0648\u0644\u0629 \u0627\u0644\u0640133 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631. <strong>\u0627\u0644\u0645\u0628\u0644\u063a \u0643\u0627\u0646 \u0643\u0627\u0641\u064a\u0627\u064b \u0644\u0628\u0646\u0627\u0621 \u0644\u0627\u0639\u0628 \u0625\u0642\u0644\u064a\u0645\u064a \u0643\u0628\u064a\u0631. \u0644\u0645 \u064a\u0643\u0646 \u0643\u0627\u0641\u064a\u0627\u064b \u0644\u0644\u0628\u0642\u0627\u0621 \u0641\u064a \u0633\u0648\u0642 \u064a\u064f\u0639\u064a\u062f \u062a\u0639\u0631\u064a\u0641 \u0642\u0648\u0627\u0639\u062f\u0647 \u0643\u0644 \u0633\u062a\u0629 \u0623\u0634\u0647\u0631.<\/strong><\/p>\r\n\r\n <h3>\u0641\u062e \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0647\u062c\u064a\u0646: \u062d\u064a\u0646 \u0644\u0627 \u062a\u0643\u0648\u0646 \u0647\u0646\u0627 \u0648\u0644\u0627 \u0647\u0646\u0627\u0643<\/h3>\r\n\r\n <p>\u0627\u0644\u062a\u0634\u062e\u064a\u0635 \u0627\u0644\u0623\u0642\u0633\u0649 \u0644\u0645\u0627 \u062d\u062f\u062b \u0641\u064a \u0646\u0639\u0646\u0627\u0639 \u0644\u0627 \u064a\u0643\u0645\u0646 \u0641\u064a \u00ab\u0627\u0644\u062a\u0623\u062e\u0631\u00bb \u0648\u0644\u0627 \u0641\u064a \u00ab\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0639\u0627\u0644\u064a\u0629\u00bb\u060c \u0628\u0644 \u0641\u064a \u0645\u0648\u0642\u0639 \u0623\u062e\u0637\u0631 \u0628\u0643\u062b\u064a\u0631: <strong>\u0627\u0644\u0648\u0642\u0648\u0639 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0648\u0633\u0637\u0649 \u0628\u064a\u0646 \u0646\u0645\u0648\u0630\u062c\u064e\u064a\u0646 \u0645\u062a\u0646\u0627\u0642\u0636\u064e\u064a\u0646 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u064b<\/strong>. \u0646\u0639\u0646\u0627\u0639 \u0644\u0645 \u062a\u0643\u0646 Aggregator \u062e\u0641\u064a\u0641 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0630\u064a \u064a\u0643\u062a\u0641\u064a \u0628\u0627\u0644\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0644\u0645 \u062a\u062a\u062d\u0648\u0651\u0644 \u0623\u064a\u0636\u0627\u064b \u0625\u0644\u0649 Q-Commerce \u0645\u062a\u0643\u0627\u0645\u0644 \u0628\u0643\u062b\u0627\u0641\u0629 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0643\u0627\u0641\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 Order Batching \u0645\u0631\u0628\u062d.<\/p>\r\n\r\n <p>\u0647\u0630\u0627 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0647\u062c\u064a\u0646 \u0647\u0648 \u0627\u0644\u0623\u062e\u0637\u0631 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639. \u0644\u0645\u0627\u0630\u0627\u061f \u0644\u0623\u0646\u0647 \u064a\u064e\u062c\u0645\u0639 <em>\u0623\u0639\u0628\u0627\u0621 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064e\u064a\u0646 \u062f\u0648\u0646 \u0645\u0632\u0627\u064a\u0627\u0647\u0645\u0627<\/em>: \u062a\u0643\u0627\u0644\u064a\u0641 \u062b\u0627\u0628\u062a\u0629 \u0636\u062e\u0645\u0629 \u0643\u0646\u0645\u0648\u0630\u062c Q-Commerce (\u0625\u064a\u062c\u0627\u0631\u0627\u062a\u060c \u0645\u062e\u0632\u0648\u0646\u060c \u0631\u0648\u0627\u062a\u0628)\u060c \u0645\u0639 \u062a\u0634\u062a\u0651\u062a \u062c\u063a\u0631\u0627\u0641\u064a \u0643\u0646\u0645\u0648\u0630\u062c Aggregator (\u0645\u062a\u0648\u0633\u0637 \u0645\u062a\u062c\u0631\u064a\u0646 \u0623\u0648 \u062b\u0644\u0627\u062b\u0629 \u0641\u0642\u0637 \u0644\u0643\u0644 \u0645\u062f\u064a\u0646\u0629). \u0627\u0644\u0646\u062a\u064a\u062c\u0629: \u0647\u064a\u0643\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0639\u0627\u0644\u064d \u0628\u0644\u0627 \u0643\u062b\u0627\u0641\u0629 \u0643\u0627\u0641\u064a\u0629 \u0644\u062a\u063a\u0637\u064a\u062a\u0647\u060c \u0648\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0633\u0639\u0629 \u0627\u0644\u0627\u0646\u062a\u0634\u0627\u0631 \u0628\u0644\u0627 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0648\u062d\u062f\u0629 \u0633\u0644\u064a\u0645\u0629.<\/p>\r\n\r\n <p>\u0627\u0644\u0644\u0627\u0639\u0628 \u0627\u0644\u0630\u064a \u064a\u062f\u062e\u0644 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u064a\u0648\u0645 \u0623\u0645\u0627\u0645\u0647 \u0642\u0631\u0627\u0631\u0627\u0646 \u0641\u0642\u0637: \u0625\u0645\u0627 Aggregator \u062e\u0641\u064a\u0641 \u064a\u0646\u0645\u0648 \u0628\u0633\u0631\u0639\u0629 \u0628\u0647\u0627\u0645\u0634 \u0631\u0641\u064a\u0639 \u0644\u0643\u0646 \u0645\u0633\u062a\u062f\u0627\u0645\u060c \u0623\u0648 Q-Commerce \u0645\u0643\u062b\u0651\u0641 \u064a\u0636\u062d\u0651\u064a \u0628\u0627\u0644\u062a\u063a\u0637\u064a\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0631\u0628\u062d\u064a\u0629 \u0643\u0644 \u0648\u062d\u062f\u0629. \u0627\u0644\u0647\u062c\u064a\u0646 \u062e\u064a\u0627\u0631 \u062b\u0627\u0644\u062b \u2014 \u0644\u0643\u0646\u0647 \u0644\u064a\u0633 \u062d\u0644\u0627\u064b \u0648\u0633\u0637\u0627\u064b\u060c \u0628\u0644 <strong>\u0641\u062e \u064a\u0628\u062a\u0644\u0639 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644 \u0623\u0633\u0631\u0639 \u0645\u0646 \u0623\u064a \u0646\u0645\u0648\u0630\u062c \u0622\u062e\u0631<\/strong>.<\/p>\r\n\r\n <h3>\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u064a\u0629: \u0645\u0627 \u0642\u0627\u0644\u062a\u0647 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0642\u0628\u0644 \u062d\u0643\u0645 \u0627\u0644\u0645\u062d\u0643\u0645\u0629<\/h3>\r\n\r\n <p>\u0641\u064a \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0631\u0627\u0628\u0639 \u0645\u0646 2025\u060c \u0623\u0639\u0644\u0646\u062a \u062c\u0627\u0647\u0632 \u2014 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u062f\u0631\u062c\u0629 \u0641\u064a \u062a\u062f\u0627\u0648\u0644 \u0648\u0627\u0644\u0645\u0644\u0632\u064e\u0645\u0629 \u0628\u0627\u0644\u0625\u0641\u0635\u0627\u062d \u2014 \u0634\u0637\u0628 95% \u0645\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0647\u0627 \u0641\u064a \u0646\u0639\u0646\u0627\u0639 \u0627\u0644\u0628\u0627\u0644\u063a \u0646\u062d\u0648 \u0645\u0644\u064a\u0648\u0646\u064a \u062f\u0648\u0644\u0627\u0631. \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0630\u0627\u062a\u0647\u060c \u0643\u0627\u0646\u062a \u062c\u0627\u0647\u0632 \u062a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0623\u062e\u0631\u0649 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639. \u0644\u0645 \u062a\u0643\u0646 \u0642\u0637\u064a\u0639\u0629 \u0645\u0639 \u0627\u0644\u0633\u0648\u0642\u060c \u0628\u0644 \u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0644\u0644\u0631\u0647\u0627\u0646\u0627\u062a \u2014 \u0625\u0634\u0627\u0631\u0629 \u0633\u0648\u0642\u064a\u0629 \u0642\u0648\u064a\u0629 \u062c\u0627\u0621\u062a \u0642\u0628\u0644 \u0623\u0631\u0628\u0639\u0629 \u0623\u0634\u0647\u0631 \u0645\u0646 \u062d\u0643\u0645 \u0627\u0644\u0645\u062d\u0643\u0645\u0629.<\/p>\r\n\r\n <div class=\"pull-quote\">\r\n \u0639\u0646\u062f\u0645\u0627 \u064a\u0634\u0637\u0628 \u0645\u0633\u062a\u062b\u0645\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a 95% \u0645\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0647 \u0648\u064a\u064f\u0641\u0635\u062d \u0639\u0646\u0647 \u0639\u0644\u0646\u0627\u064b\u060c \u0627\u0644\u0633\u0648\u0642 \u064a\u0643\u0648\u0646 \u0642\u062f \u0627\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062e\u0628\u0631 \u0642\u0628\u0644 \u0623\u0646 \u062a\u0635\u0644 \u0627\u0644\u0623\u0648\u0631\u0627\u0642 \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u0643\u0645\u0629 \u0628\u0623\u0631\u0628\u0639\u0629 \u0623\u0634\u0647\u0631.\r\n <\/div>\r\n\r\n <h3>\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u00ab\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u0627\u0644\u064a\u00bb\u061f<\/h3>\r\n\r\n <p>\u0627\u0644\u062d\u0643\u0645 \u0627\u0644\u0635\u0627\u062f\u0631 \u0641\u064a 17 \u0623\u0628\u0631\u064a\u0644 2026 \u0644\u064a\u0633 \u0625\u0641\u0644\u0627\u0633\u0627\u064b \u0648\u0644\u0627 \u062a\u0635\u0641\u064a\u0629\u060c \u0628\u0644 \u0625\u062c\u0631\u0627\u0621 \u00ab\u0625\u0639\u0627\u062f\u0629 \u062a\u0646\u0638\u064a\u0645 \u0645\u0627\u0644\u064a\u00bb \u0648\u0641\u0642 \u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u0641\u0644\u0627\u0633 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u2014 \u0645\u0634\u0627\u0628\u0647 \u0644\u0640\u00abChapter 11\u00bb \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a. \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u062a\u062d\u062a \u0625\u0634\u0631\u0627\u0641 \u0623\u0645\u064a\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u060c \u0628\u0641\u0644\u0633\u0641\u0629 \u0623\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0627\u0644\u0646\u0634\u0627\u0637 \u0623\u0641\u0636\u0644 \u0644\u0644\u062c\u0645\u064a\u0639 \u0645\u0646 \u0627\u0644\u062a\u0635\u0641\u064a\u0629. \u0639\u0645\u0644\u064a\u0627\u064b\u060c \u064a\u062a\u0631\u062a\u0628 \u0639\u0644\u0649 \u0627\u0644\u062d\u0643\u0645 \u0623\u0631\u0628\u0639\u0629 \u0622\u062b\u0627\u0631:<\/p>\r\n\r\n <ul class=\"clean-list\">\r\n <li>\u0645\u0647\u0644\u0629 90 \u064a\u0648\u0645\u0627\u064b \u0644\u062a\u0642\u062f\u064a\u0645 \u0645\u0637\u0627\u0644\u0628\u0627\u062a \u0627\u0644\u062f\u0627\u0626\u0646\u064a\u0646\u060c \u064a\u064f\u0635\u0646\u064e\u0651\u0641\u0648\u0646 \u0628\u0639\u062f\u0647\u0627 \u0625\u0644\u0649 \u0641\u0626\u0627\u062a.<\/li>\r\n <li>\u062a\u0639\u0644\u064a\u0642 \u0627\u0644\u062f\u0639\u0627\u0648\u0649 \u0648\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0636\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0645\u062f\u0629 180 \u064a\u0648\u0645\u0627\u064b \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0645\u062f\u064a\u062f.<\/li>\r\n <li>\u0625\u0639\u062f\u0627\u062f \u062e\u0637\u0629 \u0625\u0639\u0627\u062f\u0629 \u0647\u064a\u0643\u0644\u0629 \u062a\u062a\u0637\u0644\u0628 \u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0644\u062f\u0627\u0626\u0646\u064a\u0646 \u0648\u062a\u0635\u062f\u064a\u0642 \u0627\u0644\u0645\u062d\u0643\u0645\u0629.<\/li>\r\n <li>\u0625\u0639\u0641\u0627\u0621 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0645\u0646 \u0623\u062d\u0643\u0627\u0645 \u0646\u0638\u0627\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062e\u0633\u0627\u0626\u0631 \u062e\u0644\u0627\u0644 \u0641\u062a\u0631\u0629 \u0627\u0644\u0625\u062c\u0631\u0627\u0621.<\/li>\r\n <\/ul>\r\n\r\n <p>\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0630\u064a\u0646 \u0634\u0627\u0631\u0643\u0648\u0627 \u0639\u0628\u0631 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u062c\u0645\u0627\u0639\u064a\u060c \u062d\u0642\u0648\u0642\u0647\u0645 \u0644\u064a\u0633\u062a \u0636\u0627\u0626\u0639\u0629 \u0628\u0644 \u0645\u0639\u0644\u064e\u0651\u0642\u0629. \u0627\u0644\u0645\u0633\u0627\u0631 \u0627\u0644\u0633\u0644\u064a\u0645 \u064a\u0645\u0631\u0651 \u0639\u0628\u0631 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0637\u0627\u0644\u0628\u0627\u062a \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0647\u0644\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629. \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u062d\u0627\u0633\u0645\u0629 \u0639\u0644\u0649 \u0645\u0635\u064a\u0631 \u0627\u0644\u0634\u0631\u0643\u0629 \u0644\u0646 \u062a\u0623\u062a\u064a \u0645\u0646 \u062a\u062d\u0644\u064a\u0644 \u0642\u0627\u0646\u0648\u0646\u064a\u060c \u0628\u0644 \u0645\u0646 \u0642\u062f\u0631\u0629 \u062e\u0637\u0629 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0647\u064a\u0643\u0644\u0629 \u0639\u0644\u0649 \u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u062f\u0627\u0626\u0646\u064a\u0646 \u0628\u0646\u0645\u0648\u0630\u062c \u062a\u0634\u063a\u064a\u0644\u064a \u0645\u062e\u062a\u0644\u0641\u060c \u0645\u0639 \u0645\u0648\u0627\u062c\u0647\u0629 \u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u064a\u062d\u0631\u0642\u0648\u0646 \u0627\u0644\u0633\u064a\u0648\u0644\u0629 \u0628\u0648\u062a\u064a\u0631\u0629 \u0623\u0639\u0644\u0649.<\/p>\r\n\r\n <h3>\u0646\u0639\u0646\u0627\u0639 \u0644\u064a\u0633\u062a \u0648\u062d\u062f\u0647\u0627: \u0642\u0635\u0629 \u0634\u0642\u0631\u062f\u064a \u0642\u0628\u0644\u0647\u0627 \u0628\u0633\u062a\u0629 \u0623\u0634\u0647\u0631<\/h3>\r\n\r\n <p>\u0641\u064a 25 \u0623\u0643\u062a\u0648\u0628\u0631 2025 \u2014 \u0642\u0628\u0644 \u0633\u062a\u0629 \u0623\u0634\u0647\u0631 \u0641\u0642\u0637 \u0645\u0646 \u062d\u0643\u0645 \u0646\u0639\u0646\u0627\u0639 \u2014 \u0623\u0639\u0644\u0646 \u062a\u0637\u0628\u064a\u0642 \u00ab\u0634\u0642\u0631\u062f\u064a\u00bb \u062a\u0648\u0642\u0651\u0641 \u0646\u0634\u0627\u0637\u0647 \u0646\u0647\u0627\u0626\u064a\u0627\u064b. \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0641\u064a 2020 \u0628\u0631\u0623\u0633 \u0645\u0627\u0644 12 \u0645\u0644\u064a\u0648\u0646 \u0631\u064a\u0627\u0644\u060c \u0646\u0641\u0651\u0630\u062a \u062e\u0644\u0627\u0644 \u0633\u062a \u0633\u0646\u0648\u0627\u062a \u0645\u0627 \u064a\u0632\u064a\u062f \u0639\u0644\u0649 <strong>7 \u0645\u0644\u0627\u064a\u064a\u0646 \u0637\u0644\u0628<\/strong> \u0648\u062e\u062f\u0645\u062a \u0623\u0643\u062b\u0631 \u0645\u0646 <strong>3 \u0645\u0644\u0627\u064a\u064a\u0646 \u0639\u0645\u064a\u0644 \u0641\u064a 35 \u0645\u062d\u0627\u0641\u0638\u0629 \u0648\u0645\u062f\u064a\u0646\u0629<\/strong> \u0628\u0627\u0644\u0645\u0645\u0644\u0643\u0629\u060c \u0642\u0628\u0644 \u0623\u0646 \u062a\u062e\u0631\u062c \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0646\u0647\u0627\u0626\u064a\u0627\u064b.<\/p>\r\n\r\n <p>\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062c\u0632\u0645 \u0628\u0647\u0627 \u0645\u0646 \u0627\u0644\u062e\u0627\u0631\u062c \u2014 \u062a\u0634\u0645\u0644 \u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0639\u0648\u0627\u0645\u0644 \u062a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u0648\u062d\u062f\u0629\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0646\u0645\u0648\u060c \u0623\u0648 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062c\u0630\u0628 \u0627\u0644\u062a\u0645\u0648\u064a\u0644. \u0645\u0627 \u064a\u0645\u0643\u0646 \u0642\u0648\u0644\u0647 \u0628\u062b\u0642\u0629 \u0647\u0648 \u0623\u0646 \u062e\u0631\u0648\u062c \u0634\u0642\u0631\u062f\u064a \u0644\u0645 \u064a\u062d\u062f\u062b \u0641\u064a \u0641\u0631\u0627\u063a: <strong>\u0627\u0644\u0633\u0648\u0642 \u0646\u0641\u0633\u0647 \u064a\u062a\u0633\u0627\u0631\u0639 \u0641\u064a \u0625\u0639\u0627\u062f\u0629 \u062a\u0634\u0643\u064a\u0644\u0647<\/strong>\u060c \u0648\u062a\u0632\u062f\u0627\u062f \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0639\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u00ab\u0627\u0644\u0645\u0646\u062f\u0648\u0628 \u0627\u0644\u0639\u0631\u0636\u064a\u00bb (Crowdsourced) \u0645\u0646 \u0642\u0650\u0628\u0644 \u0647\u064a\u0626\u0629 \u0627\u0644\u0646\u0642\u0644 \u0628\u0634\u0623\u0646 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0647\u0648\u064a\u0629 \u0627\u0644\u0633\u0627\u0626\u0642\u064a\u0646 \u0648\u0627\u0644\u062a\u0631\u0627\u062e\u064a\u0635 \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0633\u0644\u0627\u0645\u0629.<\/p>\r\n\r\n <p>\u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u064a\u0646 \u0634\u0642\u0631\u062f\u064a \u0648\u0646\u0639\u0646\u0627\u0639 \u062a\u0643\u0634\u0641 \u0646\u0645\u0637\u0627\u064b \u0645\u0642\u0644\u0642\u0627\u064b: <strong>\u0634\u0631\u0643\u062a\u0627\u0646 \u0645\u062e\u062a\u0644\u0641\u062a\u0627\u0646 \u062c\u0630\u0631\u064a\u0627\u064b \u0641\u064a \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a (Crowdsourced \u0645\u0642\u0627\u0628\u0644 Q-Commerce)\u060c \u0644\u0643\u0646\u0647\u0645\u0627 \u0645\u062a\u0642\u0627\u0631\u0628\u062a\u0627\u0646 \u0641\u064a \u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/strong>. \u0648\u0647\u0630\u0627 \u064a\u064f\u0644\u0645\u062d \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0644\u064a\u0633\u062a \u0641\u064a \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a \u0628\u062d\u062f \u0630\u0627\u062a\u0647\u060c \u0628\u0644 \u0641\u064a \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 <em>\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0648\u062d\u062f\u0629 \u0633\u0644\u064a\u0645\u0629<\/em> \u0636\u0645\u0646 \u0633\u0648\u0642 \u062a\u062a\u0633\u0627\u0631\u0639 \u0641\u064a\u0647 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0628\u0623\u0633\u0631\u0639 \u0645\u0645\u0627 \u064a\u062a\u062d\u0645\u0651\u0644\u0647 \u0623\u064a \u0646\u0645\u0648\u0630\u062c \u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0648\u062d\u062f\u0647.<\/p>\r\n\r\n <div class=\"highlight-box\">\r\n <p style=\"margin: 0;\"><strong>\u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0627\u0644\u062a\u064a \u064a\u0646\u0628\u063a\u064a \u0645\u0644\u0627\u062d\u0638\u062a\u0647\u0627:<\/strong> \u062e\u0631\u0648\u062c \u0634\u0642\u0631\u062f\u064a \u0648\u062a\u0639\u062b\u0651\u0631 \u0646\u0639\u0646\u0627\u0639 \u0644\u0645 \u064a\u062d\u062f\u062b\u0627 \u0641\u064a \u0641\u0631\u0627\u063a. \u062d\u062f\u062b\u0627 \u0641\u064a \u0627\u0644\u0641\u062a\u0631\u0629 \u0630\u0627\u062a\u0647\u0627 \u0627\u0644\u062a\u064a \u0648\u0635\u0644\u062a \u0641\u064a\u0647\u0627 \u0646\u064a\u0646\u062c\u0627 \u0644\u0644\u064a\u0648\u0646\u064a\u0643\u0648\u0631\u0646\u060c \u0648\u062f\u062e\u0644\u062a \u0643\u064a\u062a\u0627 \u0628\u0645\u0644\u064a\u0627\u0631 \u0631\u064a\u0627\u0644. \u0627\u0644\u0633\u0648\u0642 \u0644\u0645 \u064a\u062a\u0642\u0644\u0651\u0635 \u2014 \u0628\u0627\u0644\u0639\u0643\u0633\u060c \u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0628\u0644\u063a\u062a <strong>118 \u0645\u0644\u064a\u0648\u0646 \u0637\u0644\u0628 \u0641\u064a \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u0648\u0644 \u0645\u0646 2026 \u0648\u062d\u062f\u0647<\/strong>\u060c \u0628\u0646\u0645\u0648 \u0633\u0646\u0648\u064a 49% (\u0628\u062d\u0633\u0628 \u0627\u0644\u0647\u064a\u0626\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0646\u0642\u0644). \u0628\u0645\u062a\u0648\u0633\u0637 1.31 \u0645\u0644\u064a\u0648\u0646 \u0637\u0644\u0628 \u064a\u0648\u0645\u064a\u0627\u064b\u060c \u0623\u064a \u0645\u0627 \u064a\u0639\u0627\u062f\u0644 <strong>15 \u0637\u0644\u0628\u0627\u064b \u0641\u064a \u0627\u0644\u062b\u0627\u0646\u064a\u0629<\/strong>. \u0627\u0644\u0631\u064a\u0627\u0636 \u0648\u062d\u062f\u0647\u0627 \u062a\u0633\u062a\u062d\u0648\u0630 \u0639\u0644\u0649 44% \u0645\u0646 \u0627\u0644\u0637\u0644\u0628\u0627\u062a. \u0627\u0644\u0633\u0648\u0642 \u064a\u0646\u0645\u0648 \u0628\u0633\u0631\u0639\u0629 \u0642\u064a\u0627\u0633\u064a\u0629\u060c \u0644\u0643\u0646\u0647 \u064a\u0643\u0627\u0641\u0626 \u0645\u0646 \u064a\u0641\u0647\u0645 \u0642\u0648\u0627\u0639\u062f\u0647 \u0627\u0644\u062c\u062f\u064a\u062f\u0629\u060c \u0648\u064a\u0639\u0627\u0642\u0628 \u0645\u0646 \u0628\u0642\u064a \u0639\u0644\u0649 \u0627\u0644\u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0642\u062f\u064a\u0645\u0629.<\/p>\r\n <\/div>\r\n <\/section>\r\n\r\n <div class=\"divider\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\r\n <!-- SECTION 2: Three Structural Lessons -->\r\n <section class=\"section\">\r\n <div class=\"section-number\">\u062b\u0627\u0646\u064a\u0627\u064b<\/div>\r\n <h2>\u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u0628\u0646\u064a\u0648\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062d\u062f\u0648\u062f<\/h2>\r\n\r\n <p>\u0642\u0635\u0629 \u0646\u0639\u0646\u0627\u0639 \u0644\u064a\u0633\u062a \u0642\u0635\u0629 \u0645\u062d\u0644\u064a\u0629 \u0645\u0639\u0632\u0648\u0644\u0629. \u0642\u0637\u0627\u0639 \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u064a\u062d\u0645\u0644 \u062f\u0631\u0648\u0633\u0627\u064b \u0635\u0627\u0631\u0645\u0629\u060c \u0648\u0645\u0642\u0627\u0631\u0646\u0629 \u0646\u0639\u0646\u0627\u0639 \u0628\u062a\u062c\u0627\u0631\u0628 \u0645\u0648\u062b\u0651\u0642\u0629 \u2014 \u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0625\u0646\u0633\u062a\u0627\u0643\u0627\u0631\u062a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0648\u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0635\u064a\u0646\u064a \u0648\u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u2014 \u062a\u0643\u0634\u0641 \u0623\u0646\u0645\u0627\u0637\u0627\u064b \u0628\u0646\u064a\u0648\u064a\u0629 \u0644\u0627 \u062a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u062d\u062f\u0647\u0627.<\/p>\r\n\r\n <h3>\u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0643\u062b\u0627\u0641\u0629: \u0644\u0645\u0627\u0630\u0627 \u0644\u0627 \u064a\u0646\u0642\u0630\u0643 \u0627\u0644\u062a\u0645\u0648\u064a\u0644<\/h3>\r\n\r\n <p>\u0625\u0646\u0633\u062a\u0627\u0643\u0627\u0631\u062a\u060c \u0627\u0644\u0631\u0627\u0626\u062f\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0641\u064a \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0628\u0642\u0627\u0644\u0629\u060c \u062e\u0633\u0631\u062a \u0639\u0644\u0649 \u0643\u0644 \u0637\u0644\u0628 \u062d\u062a\u0649 \u062a\u062c\u0627\u0648\u0632\u062a 100 \u0645\u0644\u064a\u0648\u0646 \u0637\u0644\u0628 \u062a\u0631\u0627\u0643\u0645\u064a. \u0627\u0644\u0631\u0642\u0645 \u0644\u064a\u0633 \u0639\u0634\u0648\u0627\u0626\u064a\u0627\u064b\u060c \u0644\u0643\u0646 \u0642\u0628\u0644 \u0623\u0646 \u0646\u0641\u0647\u0645 \u0633\u0628\u0628 \u0623\u0647\u0645\u064a\u062a\u0647\u060c \u0639\u0644\u064a\u0646\u0627 \u0623\u0646 \u0646\u062a\u0641\u0642 \u0639\u0644\u0649 \u062a\u0639\u0631\u064a\u0641 \u062f\u0642\u064a\u0642 \u0644\u0640\u00ab\u0627\u0644\u0643\u062b\u0627\u0641\u0629\u00bb \u0641\u064a \u0633\u064a\u0627\u0642 \u0627\u0644\u062a\u0648\u0635\u064a\u0644.<\/p>\r\n \r\n <p>\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u060c \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0648\u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0642\u062f \u064a\u0643\u0648\u0646 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0644\u0643\u0644 \u062c\u0648\u0644\u0629 \u062a\u0648\u0635\u064a\u0644\u060c \u0623\u0648 \u0641\u064a \u0632\u0645\u0646 \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0644\u0643\u0644 \u062d\u064a\u2014\u0648\u0647\u064a \u0645\u062a\u063a\u064a\u0631\u0627\u062a \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0627 \u062a\u0638\u0647\u0631 \u0641\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0645\u0648 \u0623\u0648 \u0627\u0644\u062a\u0645\u0648\u064a\u0644.<\/p>\r\n\r\n <h4>\u0645\u0627 \u0647\u064a \u00ab\u0643\u062b\u0627\u0641\u0629 \u0627\u0644\u0634\u0628\u0643\u0629\u00bb \u0641\u0639\u0644\u064a\u0627\u064b\u061f<\/h4>\r\n\r\n <p><strong>\u0627\u0644\u0643\u062b\u0627\u0641\u0629 \u0644\u064a\u0633\u062a \u0639\u062f\u062f \u0627\u0644\u0645\u062a\u0627\u062c\u0631<\/strong>\u060c \u0648\u0644\u0627 \u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0645\u0646\u0641\u0631\u062f\u0627\u064b\u060c \u0648\u0644\u0627 \u0639\u062f\u062f \u0627\u0644\u0633\u0627\u0626\u0642\u064a\u0646. \u0647\u064a \u062a\u0642\u0627\u0637\u0639 \u062b\u0644\u0627\u062b\u0629 \u0639\u0646\u0627\u0635\u0631 \u0641\u064a \u0639\u0644\u0627\u0642\u0629 \u062c\u062f\u0644\u064a\u0629 \u062f\u0627\u062e\u0644 \u0645\u0646\u0637\u0642\u0629 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0645\u062d\u062f\u062f\u0629:<\/p>\r\n\r\n <ul class=\"clean-list\">\r\n <li><strong>\u0643\u062b\u0627\u0641\u0629 \u0627\u0644\u0639\u0631\u0636<\/strong> (Supply Density): \u0639\u062f\u062f \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0633\u062d\u0627\u0628\u064a\u0629 \u0644\u0643\u0644 \u0643\u064a\u0644\u0648\u0645\u062a\u0631 \u0645\u0631\u0628\u0639.<\/li>\r\n <li><strong>\u0643\u062b\u0627\u0641\u0629 \u0627\u0644\u0637\u0644\u0628<\/strong> (Demand Density): \u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629.<\/li>\r\n <li><strong>\u0643\u062b\u0627\u0641\u0629 \u0627\u0644\u0633\u0627\u0626\u0642\u064a\u0646<\/strong> (Courier Density): \u0639\u062f\u062f \u0627\u0644\u0633\u0627\u0626\u0642\u064a\u0646 \u0627\u0644\u0646\u0634\u0637\u064a\u0646 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0644\u062d\u0638\u0629.<\/li>\r\n <\/ul>\r\n\r\n <p>\u0627\u0644\u0633\u0631 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u062a\u0642\u0627\u0637\u0639 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0639\u0627\u0645\u0644\u0627\u064b \u062d\u0627\u0633\u0645\u0627\u064b \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u064b \u0647\u0648 <strong>\u062f\u0645\u062c \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0641\u064a \u062c\u0648\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 (Order Batching)<\/strong>. \u0639\u0646\u062f\u0645\u0627 \u064a\u0623\u062e\u0630 \u0627\u0644\u0633\u0627\u0626\u0642 \u0637\u0644\u0628\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b\u060c \u062a\u0643\u0648\u0646 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0639\u0627\u0644\u064a\u0629 \u0648\u0644\u0627 \u062a\u064f\u063a\u0637\u0651\u064a\u0647\u0627 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u0644\u0643\u0646 \u0639\u0646\u062f\u0645\u0627 \u064a\u0623\u062e\u0630 \u0627\u0644\u0633\u0627\u0626\u0642 \u0646\u0641\u0633\u0647 \u062b\u0644\u0627\u062b\u0629 \u0637\u0644\u0628\u0627\u062a \u0641\u064a \u062c\u0648\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0628\u0641\u0636\u0644 \u062a\u0642\u0627\u0631\u0628 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u062c\u063a\u0631\u0627\u0641\u064a\u0627\u064b\u060c \u062a\u0646\u062e\u0641\u0636 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0644\u0643\u0644 \u0637\u0644\u0628 \u0625\u0644\u0649 \u062b\u0644\u062b \u0645\u0627 \u0643\u0627\u0646\u062a \u0639\u0644\u064a\u0647.<\/p>\r\n\r\n <div class=\"highlight-box\">\r\n <p style=\"margin: 0;\"><strong>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0631\u0628\u062d \u0648\u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0641\u064a \u0643\u0644 \u0637\u0644\u0628 \u064a\u062d\u062f\u0651\u062f\u0647 \u0639\u0627\u0645\u0644\u064c \u0648\u0627\u062d\u062f: \u0639\u062f\u062f \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0633\u0627\u0626\u0642 \u062f\u0645\u062c\u0647\u0627 \u0641\u064a \u062c\u0648\u0644\u0629 \u0648\u0627\u062d\u062f\u0629.<\/strong> \u0648\u0647\u0630\u0627 \u0627\u0644\u0639\u062f\u062f \u0644\u0627 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629\u060c \u0628\u0644 \u0639\u0644\u0649 \u0639\u062f\u062f \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0648\u0627\u0644\u0633\u0627\u0626\u0642\u064a\u0646 \u0641\u064a \u0643\u064a\u0644\u0648\u0645\u062a\u0631 \u0645\u0631\u0628\u0639 \u0648\u0627\u062d\u062f.<\/p>\r\n <\/div>\r\n\r\n <h4>\u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0641\u0647\u0645 \u0639\u0644\u0649 \u0646\u0639\u0646\u0627\u0639 \u0648\u0646\u064a\u0646\u062c\u0627<\/h4>\r\n\r\n <p>\u0647\u0646\u0627 \u062a\u0638\u0647\u0631 \u0627\u0644\u0641\u0631\u0648\u0642 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0631\u0643\u062a\u064a\u0646\u060c \u0648\u062a\u062a\u0636\u062d \u0644\u0645\u0627\u0630\u0627 \u0642\u062f \u0644\u0627 \u062a\u0643\u0641\u064a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0641\u0647\u0645 \u0627\u0644\u0648\u0627\u0642\u0639:<\/p>\r\n\r\n <p>\u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u060c \u0627\u0644\u0641\u0631\u0648\u0642 \u062a\u0628\u062f\u0648 \u0645\u062d\u062f\u0648\u062f\u0629: \u0646\u0639\u0646\u0627\u0639 \u0648\u0635\u0644\u062a \u0641\u064a \u0630\u0631\u0648\u062a\u0647\u0627 \u0625\u0644\u0649 36 \u0645\u062a\u062c\u0631\u0627\u064b \u0645\u0648\u0632\u0639\u0629 \u0639\u0644\u0649 13\u201318 \u0645\u062f\u064a\u0646\u0629 (\u0645\u062a\u0648\u0633\u0637 2\u20133 \u0645\u062a\u0627\u062c\u0631\/\u0645\u062f\u064a\u0646\u0629)\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0634\u063a\u0651\u0644 \u0646\u064a\u0646\u062c\u0627 \u0623\u0643\u062b\u0631 \u0645\u0646 100 \u0645\u062a\u062c\u0631 \u0633\u062d\u0627\u0628\u064a \u0641\u064a 28 \u0645\u062f\u064a\u0646\u0629 (\u0645\u062a\u0648\u0633\u0637 3.5 \u0645\u062a\u062c\u0631\/\u0645\u062f\u064a\u0646\u0629). \u0627\u0644\u0641\u0627\u0631\u0642 \u0641\u064a \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u0636\u0626\u064a\u0644.<\/p>\r\n\r\n <p>\u0644\u0643\u0646 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0627\u062a \u062a\u064f\u062e\u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629. <strong>\u0646\u064a\u0646\u062c\u0627 \u0627\u062e\u062a\u0627\u0631\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u00ab\u0627\u0644\u062a\u0643\u062b\u064a\u0641 \u0642\u0628\u0644 \u0627\u0644\u062a\u0648\u0633\u0639\u00bb<\/strong>: \u0636\u062e\u0651\u062a \u0623\u0639\u062f\u0627\u062f\u0627\u064b \u0643\u0628\u064a\u0631\u0629 \u0645\u0646 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0641\u064a \u0627\u0644\u0631\u064a\u0627\u0636 \u0648\u062c\u062f\u0629 \u0642\u0628\u0644 \u062f\u062e\u0648\u0644 \u0645\u062f\u0646 \u062c\u062f\u064a\u062f\u0629. \u0627\u0644\u0646\u062a\u064a\u062c\u0629: \u0641\u064a \u0623\u062d\u064a\u0627\u0621 \u0627\u0644\u0631\u064a\u0627\u0636 \u0627\u0644\u0643\u0628\u0631\u0649 \u0648\u062d\u062f\u0647\u0627\u060c \u062a\u062a\u0648\u0641\u0631 \u0643\u062b\u0627\u0641\u0629 \u0639\u0631\u0636 \u0643\u0627\u0641\u064a\u0629 \u0644\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0633\u0627\u0626\u0642 \u0645\u0646 \u062f\u0645\u062c 2.5 \u0625\u0644\u0649 3 \u0637\u0644\u0628\u0627\u062a \u0641\u064a \u0627\u0644\u062c\u0648\u0644\u0629 \u0627\u0644\u0648\u0627\u062d\u062f\u0629. \u0623\u0645\u0627 \u0646\u0639\u0646\u0627\u0639\u060c \u0641\u0642\u062f \u0648\u0632\u0651\u0639\u062a \u0645\u062a\u0627\u062c\u0631\u0647\u0627 \u062c\u063a\u0631\u0627\u0641\u064a\u0627\u064b \u0645\u0628\u0643\u0631\u0627\u064b\u060c \u0641\u0628\u0642\u064a 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\u0644\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646: \u0634\u0631\u0643\u062a\u0627\u0646 \u0628\u0646\u0641\u0633 \u062d\u062c\u0645 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u062a\u0642\u0631\u064a\u0628\u0627\u064b\u060c \u0648\u0646\u0641\u0633 \u0639\u062f\u062f \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u062a\u0642\u0631\u064a\u0628\u0627\u064b\u060c \u062a\u0646\u062a\u0647\u064a\u0627\u0646 \u0625\u0644\u0649 \u0645\u0635\u064a\u0631\u064a\u0646 \u0645\u062a\u0646\u0627\u0642\u0636\u064a\u0646.<\/p>\r\n\r\n <div class=\"pull-quote\">\r\n \u0645\u0634\u0643\u0644\u0629 \u0646\u0639\u0646\u0627\u0639 \u0644\u0645 \u062a\u0643\u0646 \u00ab\u062d\u0631\u0642 \u0627\u0644\u0633\u064a\u0648\u0644\u0629\u00bb\u060c \u0628\u0644 \u062a\u0641\u0631\u064a\u0642\u0647\u0627 \u0639\u0644\u0649 \u0631\u0642\u0639\u0629 \u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0623\u0648\u0633\u0639 \u0645\u0646 \u0642\u062f\u0631\u0629 \u0646\u0645\u0648\u0630\u062c\u0647\u0627 \u0639\u0644\u0649 \u062a\u0648\u0644\u064a\u062f \u0643\u062b\u0627\u0641\u0629.\r\n <\/div>\r\n\r\n <h3>\u062a\u0646\u0648\u064a\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f: \u0645\u0627 \u0644\u0627 \u062a\u062e\u0628\u0631\u0643 \u0628\u0647 \u0631\u0633\u0648\u0645 \u0627\u0644\u062a\u0648\u0635\u064a\u0644<\/h3>\r\n\r\n <p>\u0623\u0639\u0645\u0642 \u062f\u0631\u0633 \u0639\u0627\u0644\u0645\u064a \u064a\u064f\u0647\u0645\u0644\u0647 \u0627\u0644\u0646\u0642\u0627\u0634 \u0627\u0644\u0645\u062d\u0644\u064a: \u0642\u0637\u0627\u0639 \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0644\u0627 \u064a\u064f\u062d\u0642\u0651\u0642 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0645\u0646 \u0631\u0633\u0648\u0645 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0648\u062d\u062f\u0647\u0627. \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u064a \u0648\u0635\u0644\u062a \u0625\u0644\u0649 \u0627\u0644\u0631\u0628\u062d\u064a\u0629 \u0641\u0639\u0644\u062a \u0630\u0644\u0643 \u0639\u0628\u0631 <strong>\u0637\u0628\u0642\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0625\u064a\u0631\u0627\u062f<\/strong>\u060c \u062a\u062a\u062c\u0627\u0648\u0632 \u0645\u0639\u0627\u0645\u0644\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0648\u0627\u062d\u062f \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u00ab\u0645\u0646\u0638\u0648\u0645\u0629 \u062f\u062e\u0644\u00bb \u0643\u0627\u0645\u0644\u0629:<\/p>\r\n\r\n <ul class=\"clean-list\">\r\n <li><strong>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (Retail Media):<\/strong> \u0625\u0646\u0633\u062a\u0627\u0643\u0627\u0631\u062a \u0627\u0644\u064a\u0648\u0645 \u062a\u062d\u0642\u0651\u0642 2.5\u20134% \u0645\u0646 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 (GMV) \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0648\u062d\u062f\u0647\u0627. \u0639\u0644\u0649 \u0637\u0644\u0628 \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u062a\u0647 110 \u062f\u0648\u0644\u0627\u0631\u0627\u062a\u060c \u062a\u0645\u062b\u0651\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0648\u0627\u0644\u0631\u0628\u062d. \u0630\u0631\u0627\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0647\u064a \u0627\u0644\u0622\u0646 \u0623\u0643\u0628\u0631 \u0645\u0635\u062f\u0631 \u0647\u0627\u0645\u0634 \u0631\u0628\u062d \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629.<\/li>\r\n <li><strong>\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 (Private Labels):<\/strong> \u0645\u0646\u062a\u062c\u0627\u062a \u062a\u062d\u0645\u0644 \u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0645\u0646\u0635\u0629 \u0646\u0641\u0633\u0647\u0627 \u0628\u0647\u0648\u0627\u0645\u0634 \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 25% \u064840% \u2014 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u06405\u201310% \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0646\u0645\u0648\u0630\u062c Costco's Kirkland \u0648 Trader Joe's \u0623\u062b\u0628\u062a \u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0642\u062f \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u0631\u0628\u062d\u064a \u0627\u0644\u0623\u0643\u0628\u0631.<\/li>\r\n <li><strong>\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0639\u0636\u0648\u064a\u0629 (Subscriptions):<\/strong> \u0628\u0631\u0627\u0645\u062c \u0645\u062b\u0644 Uber One \u0648 Wolt+ \u062a\u0631\u0641\u0639 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0637\u0644\u0628 10\u201315% \u0644\u062f\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646\u060c \u0648\u062a\u0648\u0644\u0651\u062f \u0625\u064a\u0631\u0627\u062f\u0627\u064b \u0645\u062a\u0643\u0631\u0631\u0627\u064b \u0642\u0627\u0628\u0644\u0627\u064b \u0644\u0644\u062a\u0646\u0628\u0624.<\/li>\r\n <li><strong>\u062e\u062f\u0645\u0627\u062a \u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0644\u0644\u063a\u064a\u0631 (Logistics-as-a-Service):<\/strong> \u062a\u0623\u062c\u064a\u0631 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u0623\u062e\u0631\u0649\u060c \u0643\u0645\u0627 \u062a\u0641\u0639\u0644 DoorDash Drive \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629.<\/li>\r\n <li><strong>\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u062f\u0645\u062c\u0629 (Embedded Finance):<\/strong> \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062f\u0641\u0639\u060c \u0627\u0644\u062a\u0642\u0633\u064a\u0637\u060c \u0648\u0627\u0644\u0625\u0642\u0631\u0627\u0636 \u0644\u0644\u0645\u0637\u0627\u0639\u0645 \u0648\u0627\u0644\u0633\u0627\u0626\u0642\u064a\u0646.<\/li>\r\n <li><strong>\u0628\u064a\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0631\u0624\u0649 \u0644\u0644\u0645\u0648\u0631\u062f\u064a\u0646 (Data & Insights):<\/strong> \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u062a\u0645\u062a\u0644\u0643 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0636\u062e\u0645\u0629 \u0639\u0646 \u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629\u060c \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0631\u0643\u064a\u0628\u0629 \u0627\u0644\u0633\u0643\u0627\u0646\u064a\u0629. \u0634\u0631\u0643\u0627\u062a \u0645\u062b\u0644 Instacart Insights \u0648 Walmart Connect \u062a\u0628\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0631\u0624\u0649 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0643\u0645\u0646\u062a\u062c \u0645\u0633\u062a\u0642\u0644 \u0630\u064a \u0647\u0648\u0627\u0645\u0634 \u0639\u0627\u0644\u064a\u0629 \u062c\u062f\u0627\u064b.<\/li>\r\n <\/ul>\r\n\r\n <p>\u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0646\u0627\u0636\u062c\u0629 \u0641\u064a \u0623\u0648\u0631\u0648\u0628\u0627 \u0648\u0627\u0644\u0635\u064a\u0646 \u0648\u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0644\u0645 \u062a\u0639\u062f \u062a\u0628\u064a\u0639 \u00ab\u0627\u0644\u062a\u0648\u0635\u064a\u0644\u00bb \u0643\u0645\u0646\u062a\u062c \u0631\u0626\u064a\u0633\u064a\u061b \u0625\u0646\u0647\u0627 \u062a\u0628\u064a\u0639 <strong>\u0645\u0646\u0638\u0648\u0645\u0629 \u0648\u0635\u0648\u0644<\/strong> \u2014 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0644\u0644\u0645\u0637\u0627\u0639\u0645\u060c \u0648\u0644\u0644\u0633\u0627\u0626\u0642\u064a\u0646. \u0643\u0644 \u0637\u0631\u0641 \u064a\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0645\u0627 \u064a\u062d\u062a\u0627\u062c\u0647: \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u062f\u0641\u0639 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0627\u0644\u0645\u0637\u0639\u0645 \u064a\u062f\u0641\u0639 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0642\u0627\u0639\u062f\u0629 \u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0633\u0639\u0629\u060c \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u062f\u0641\u0639 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0631\u0627\u062d\u0629. \u0648\u0643\u0644 \u0637\u0628\u0642\u0629 \u062a\u064f\u0636\u064a\u0641 \u0647\u0627\u0645\u0634\u0627\u064b \u064a\u064f\u063a\u0637\u0651\u064a \u062e\u0633\u0627\u0631\u0629 \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u0623\u062e\u0631\u0649.<\/p>\r\n\r\n <div class=\"pull-quote\">\r\n \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0644\u0646 \u064a\u0643\u0648\u0646 \u0644\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0623\u0633\u0631\u0639 \u0648\u0644\u0627 \u0627\u0644\u0623\u0631\u062e\u0635\u060c \u0628\u0644 \u0644\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u064a \u062a\u0641\u0647\u0645 \u0623\u0646 \u0645\u0646\u062a\u062c\u0647\u0627 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u064a\u0633 \u0627\u0644\u062a\u0648\u0635\u064a\u0644\u060c \u0628\u0644 \u0645\u0646\u0638\u0648\u0645\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a\u0647\u0627 \u062d\u0648\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0644.\r\n <\/div>\r\n\r\n <h3>\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u062e\u0627\u0631\u062c \u0627\u0644\u062a\u0635\u0646\u064a\u0641<\/h3>\r\n \r\n \r\n\r\n <p>\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0628\u062f\u0623 \u0628\u0639\u062f 2021\u060c \u0645\u0639 \u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0645\u0646 \u0646\u0645\u0648\u0630\u062c \u201c\u062a\u062c\u0645\u064a\u0639 \u0627\u0644\u0637\u0644\u0628\u0627\u062a\u201d \u0625\u0644\u0649 \u0646\u0645\u0648\u0630\u062c \u201c\u0627\u0645\u062a\u0644\u0627\u0643 \u0627\u0644\u062a\u062c\u0631\u0628\u0629\u201d.\r\n\r\n<\/p>\r\n\r\n <p>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0635\u0627\u062f\u0631 \u0639\u0646 theDelivery.World \u0641\u064a \u0623\u0628\u0631\u064a\u0644 2026 \u064a\u064f\u0635\u0646\u0651\u0641 \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0641\u064a \u062e\u0645\u0633\u0629 \u0623\u0646\u0645\u0627\u0637: \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0646\u0627\u0636\u062c (\u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u060c \u0647\u0648\u0644\u0646\u062f\u0627)\u060c \u0644\u0639\u0628\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 (\u0623\u0644\u0645\u0627\u0646\u064a\u0627)\u060c \u0636\u063a\u0637 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 (\u0641\u0631\u0646\u0633\u0627)\u060c \u0622\u062e\u0631 \u062c\u0628\u0647\u0629 \u063a\u0631\u0628\u064a\u0629 (\u0625\u0633\u0628\u0627\u0646\u064a\u0627)\u060c \u0648\u0648\u0647\u0645 \u0627\u0644\u062d\u062c\u0645 (\u0628\u0648\u0644\u0646\u062f\u0627\u060c \u0631\u0648\u0645\u0627\u0646\u064a\u0627).<\/p>\r\n\r\n <p>\u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0644\u0627 \u062a\u0646\u062a\u0645\u064a \u0644\u0623\u064a \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0645\u0627\u0637. \u0633\u0648\u0642\u0647\u0627 \u064a\u0646\u0645\u0648 \u0628\u0645\u0639\u062f\u0644 <strong>15\u201318% \u0633\u0646\u0648\u064a\u0627\u064b<\/strong> \u2014 \u062b\u0644\u0627\u062b\u0629 \u0623\u0636\u0639\u0627\u0641 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a (6\u20137%). \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u062a\u0647\u0627 \u0634\u0627\u0628\u0629. \u0642\u0648\u062a\u0647\u0627 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u0645\u0631\u062a\u0641\u0639\u0629. \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u062a\u0628\u0646\u0651\u0649 \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0634\u0643\u0644 \u064a\u0641\u0648\u0642 \u0645\u0639\u0638\u0645 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629 \u0627\u0644\u062c\u0646\u0648\u0628\u064a\u0629. \u0648\u0627\u0644\u0645\u0646\u0638\u0651\u0645 \u0644\u0627 \u064a\u0632\u0627\u0644 \u064a\u0645\u0644\u0643 \u0646\u0627\u0641\u0630\u0629 \u0632\u0645\u0646\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0644\u0639\u0628\u0629 \u0642\u0628\u0644 \u0623\u0646 \u062a\u064f\u062d\u0633\u0645.<\/p>\r\n\r\n <p>\u0647\u0630\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 <strong>\u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0633\u0627\u062f\u0633<\/strong> \u0627\u0644\u0630\u064a \u0644\u0645 \u064a\u064f\u0635\u0646\u064e\u0651\u0641 \u0628\u0639\u062f: \u0633\u0648\u0642 \u0639\u0627\u0644\u064a \u0627\u0644\u0646\u0645\u0648\u060c \u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0634\u0627\u0628\u0629\u060c \u062f\u062e\u0644 \u0645\u0631\u062a\u0641\u0639\u060c \u0645\u0646\u0638\u0651\u0645 \u064a\u0642\u0638\u060c \u0644\u0627\u0639\u0628\u0648\u0646 \u0645\u062d\u0644\u064a\u0648\u0646 \u0635\u0627\u0645\u062f\u0648\u0646. \u0644\u0643\u0646\u0647 \u0646\u0645\u0648\u0630\u062c \u0644\u064a\u0633 \u0645\u0636\u0645\u0648\u0646\u0627\u064b \u2014 \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0628\u064a\u0646\u0646\u0627 \u0648\u0628\u064a\u0646 \u0623\u0648\u0631\u0648\u0628\u0627 \u0644\u0627 \u062a\u062a\u062c\u0627\u0648\u0632 \u0639\u0642\u062f\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b\u060c \u0648\u0633\u0648\u0641 \u062a\u0646\u063a\u0644\u0642 \u0628\u0633\u0631\u0639\u0629.<\/p>\r\n <\/section>\r\n\r\n <div class=\"divider\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\r\n <!-- SECTION 3: Global Evidence -->\r\n <section class=\"section\">\r\n <div class=\"section-number\">\u062b\u0627\u0644\u062b\u0627\u064b<\/div>\r\n <h2>\u0634\u0648\u0627\u0647\u062f \u0645\u0646 \u0627\u0644\u062e\u0627\u0631\u062c<\/h2>\r\n\r\n <h3>\u0627\u0644\u0628\u0631\u0627\u0632\u064a\u0644: \u062d\u062a\u0649 \u0627\u0644\u0639\u0645\u0627\u0644\u0642\u0629 \u064a\u062e\u0633\u0631\u0648\u0646<\/h3>\r\n\r\n <p>\u0641\u064a \u0645\u0627\u064a\u0648 2025\u060c \u0623\u0639\u0644\u0646\u062a \u00ab\u0643\u064a\u062a\u0627\u00bb (\u0627\u0644\u0630\u0631\u0627\u0639 \u0627\u0644\u062f\u0648\u0644\u064a\u0629 \u0644\u0645\u064a\u062a\u0648\u0627\u0646) \u0639\u0646 \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0628\u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0639\u0644\u0649 \u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a \u0644\u062f\u062e\u0648\u0644 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0628\u0631\u0627\u0632\u064a\u0644\u064a. \u0641\u064a \u0623\u063a\u0633\u0637\u0633\u060c \u0631\u0641\u0639\u062a \u062f\u0639\u0648\u0649 \u0642\u0636\u0627\u0626\u064a\u0629 \u0636\u062f \u00ab99Food\u00bb \u2014 \u0627\u0644\u0630\u0631\u0627\u0639 \u0627\u0644\u0628\u0631\u0627\u0632\u064a\u0644\u064a\u0629 \u0644\u0640Didi \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u2014 \u0628\u0633\u0628\u0628 \u0627\u062a\u0641\u0627\u0642\u064a\u0627\u062a \u062d\u0635\u0631\u064a\u0629 \u0641\u0631\u0636\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0637\u0627\u0639\u0645.<\/p>\r\n\r\n <p>\u0627\u0644\u062f\u0644\u0627\u0644\u0629: \u062d\u062a\u0649 \u0645\u064a\u062a\u0648\u0627\u0646\u060c \u0627\u0644\u062a\u064a \u062a\u0645\u062a\u0644\u0643 \u0633\u064a\u0648\u0644\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u0643\u0644 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0645\u062c\u062a\u0645\u0639\u0627\u064b\u060c \u062a\u0648\u0627\u062c\u0647 \u0635\u0639\u0648\u0628\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u062d\u064a\u0646 \u064a\u0633\u0628\u0642\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0633\u0648\u0642 \u0644\u0627\u0639\u0628 \u0645\u062d\u0644\u064a \u0645\u062f\u0639\u0648\u0645 \u062c\u064a\u062f\u0627\u064b. \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u0628\u0642\u0629 \u0627\u0644\u0636\u062e\u0645\u0629 \u0643\u0627\u0646\u062a \u0643\u0627\u0641\u064a\u0629 \u0644\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u062d\u0635\u0631\u064a\u0627\u064b \u0648\u0645\u0646\u0639 \u0645\u064a\u062a\u0648\u0627\u0646 \u0645\u0646 \u0627\u0644\u062f\u062e\u0648\u0644 \u0627\u0644\u0641\u0639\u0627\u0644. <strong>\u0627\u0644\u062d\u062c\u0645 \u0648\u062d\u062f\u0647 \u0644\u0645 \u064a\u0643\u0646 \u0643\u0627\u0641\u064a\u0627\u064b.<\/strong><\/p>\r\n\r\n <h3>\u0627\u0644\u0635\u064a\u0646: JD.com \u062a\u0643\u0633\u0631 \u0647\u064a\u0645\u0646\u0629 \u0645\u064a\u062a\u0648\u0627\u0646 \u0641\u064a 4 \u0623\u0634\u0647\u0631<\/h3>\r\n\r\n <p>\u0627\u0644\u062d\u062f\u062b \u0627\u0644\u0623\u0628\u0631\u0632 \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u062e\u0644\u0627\u0644 2025 \u062c\u0627\u0621 \u0645\u0646 \u0642\u0644\u0628 \u0627\u0644\u0635\u064a\u0646. \u0641\u064a \u0641\u0628\u0631\u0627\u064a\u0631 2025\u060c \u0623\u0637\u0644\u0642\u062a JD.com \u062e\u062f\u0645\u0629 \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0637\u0639\u0627\u0645 \u00abJD Takeaway\u00bb \u0641\u064a \u062a\u062d\u062f\u064d\u0651 \u0645\u0628\u0627\u0634\u0631 \u0644\u0645\u064a\u062a\u0648\u0627\u0646 \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u0633\u064a\u0637\u0631 \u0639\u0644\u0649 \u0646\u062d\u0648 70% \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0645\u0646\u0630 \u0633\u0646\u0648\u0627\u062a. \u0628\u062d\u0644\u0648\u0644 \u064a\u0648\u0646\u064a\u0648 2025 \u2014 <strong>\u0628\u0639\u062f \u0623\u0631\u0628\u0639\u0629 \u0623\u0634\u0647\u0631 \u0641\u0642\u0637<\/strong> \u2014 \u0648\u0635\u0644\u062a \u0637\u0644\u0628\u0627\u062a\u0647\u0627 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0625\u0644\u0649 25 \u0645\u0644\u064a\u0648\u0646 \u0637\u0644\u0628\u060c \u0627\u0633\u062a\u062d\u0648\u0630\u062a \u0639\u0644\u0649 31% \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0643\u0644\u064a \u064845% \u0645\u0646 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0627\u0644\u0641\u0627\u062e\u0631\u0629.<\/p>\r\n\r\n <div class=\"data-cards\">\r\n <div class=\"data-card\">\r\n <span class=\"dot-accent\"><\/span>\r\n <div class=\"number\">4<\/div>\r\n <div class=\"label\">\u0623\u0634\u0647\u0631 \u0644\u0643\u0633\u0631 \u0647\u064a\u0645\u0646\u0629 \u0645\u064a\u062a\u0648\u0627\u0646<\/div>\r\n <\/div>\r\n <div class=\"data-card\">\r\n <span class=\"dot-accent\"><\/span>\r\n <div class=\"number\">25M<\/div>\r\n <div class=\"label\">\u0637\u0644\u0628 \u064a\u0648\u0645\u064a \u0644\u0640 JD.com<\/div>\r\n <\/div>\r\n <div class=\"data-card\">\r\n <span class=\"dot-accent\"><\/span>\r\n <div class=\"number\">31%<\/div>\r\n <div class=\"label\">\u0645\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0643\u0644\u064a<\/div>\r\n <\/div>\r\n <div class=\"data-card\">\r\n <span class=\"dot-accent\"><\/span>\r\n <div class=\"number\">$13.9B<\/div>\r\n <div class=\"label\">\u0631\u062f \u0645\u064a\u062a\u0648\u0627\u0646 \u0641\u064a \u0627\u0644\u062f\u0639\u0645<\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <p>\u0646\u062c\u0627\u062d JD.com \u0644\u0645 \u064a\u0623\u062a\u0650 \u0645\u0646 \u0627\u0644\u0633\u064a\u0648\u0644\u0629 \u0648\u062d\u062f\u0647\u0627\u060c \u0628\u0644 \u0645\u0646 \u062b\u0644\u0627\u062b\u0629 \u0639\u0648\u0627\u0645\u0644 \u0628\u0646\u064a\u0648\u064a\u0629:<\/p>\r\n\r\n <ul class=\"clean-list\">\r\n <li><strong>\u0628\u0646\u064a\u0629 \u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0645\u0648\u062c\u0648\u062f\u0629 \u0645\u0633\u0628\u0642\u0627\u064b<\/strong> \u2014 \u0634\u0628\u0643\u0629 \u062a\u0648\u0635\u064a\u0644 \u0628\u064f\u0646\u064a\u062a \u0639\u0644\u0649 \u0645\u062f\u0649 20 \u0639\u0627\u0645\u0627\u064b \u0644\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/li>\r\n <li><strong>\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0633\u0627\u0626\u0642\u064a\u0646 \u0628\u062f\u0648\u0627\u0645 \u0643\u0627\u0645\u0644<\/strong> \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0640Gig Economy \u0627\u0644\u0633\u0627\u0626\u062f \u0644\u062f\u0649 \u0645\u064a\u062a\u0648\u0627\u0646 \u2014 \u0645\u064a\u0632\u0629 \u0641\u064a \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0648\u0627\u0644\u0648\u0644\u0627\u0621.<\/li>\r\n <li><strong>\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0623\u0648\u0644\u0627\u064b<\/strong> (\u0647\u0648\u0627\u0645\u0634 \u0623\u0639\u0644\u0649)\u060c \u062b\u0645 \u0627\u0644\u062a\u0648\u0633\u0639 \u0646\u0632\u0648\u0644\u0627\u064b \u2014 \u0628\u0639\u0643\u0633 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u064a\u062a\u0648\u0627\u0646 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629.<\/li>\r\n <\/ul>\r\n\r\n <p>\u0631\u062f\u0651 \u0645\u064a\u062a\u0648\u0627\u0646 \u0643\u0627\u0646 \u0645\u064f\u0643\u0644\u0641\u0627\u064b: \u0627\u0633\u062a\u062b\u0645\u0627\u0631 100 \u0645\u0644\u064a\u0627\u0631 \u064a\u0648\u0627\u0646 (13.9 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631) \u0641\u064a \u062f\u0639\u0645 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0648\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0637\u0644\u0628\u060c \u0648\u0631\u0641\u0639 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0625\u0644\u0649 150 \u0645\u0644\u064a\u0648\u0646 \u0637\u0644\u0628 \u2014 \u0639\u0644\u0649 \u062d\u0633\u0627\u0628 \u0647\u0648\u0627\u0645\u0634\u0647\u0627 \u0627\u0644\u062a\u064a \u0627\u0646\u0643\u0645\u0634\u062a \u0628\u0634\u0643\u0644 \u062d\u0627\u062f.<\/p>\r\n \r\n \r\n\r\n <p>\u0645\u0646 \u0627\u0644\u0635\u064a\u0646 \u0625\u0644\u0649 \u0627\u0644\u0628\u0631\u0627\u0632\u064a\u0644\u060c \u062a\u062a\u0643\u0631\u0631 \u0646\u0641\u0633 \u0627\u0644\u0642\u0627\u0639\u062f\u0629:\r\n\r\n\u0627\u0644\u0633\u064a\u0648\u0644\u0629 \u062a\u0633\u0631\u0651\u0639 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u2026 \u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u062d\u0633\u0645\u0647\u0627.\r\n\r\n<\/p>\r\n\r\n <div class=\"pull-quote\">\r\n \u0623\u0631\u0628\u0639\u0629 \u0623\u0634\u0647\u0631 \u0643\u0627\u0646\u062a \u0643\u0627\u0641\u064a\u0629 \u0644\u0643\u0633\u0631 \u0647\u064a\u0645\u0646\u0629 \u0627\u0633\u062a\u0645\u0631\u062a \u0633\u0646\u0648\u0627\u062a. \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u062a\u0643\u0631 \u064a\u0628\u0642\u0649 \u0647\u0634\u0651\u0627\u064b \u0645\u0627 \u062f\u0627\u0645\u062a \u0645\u064a\u0632\u0629 \u0627\u0644\u0647\u064a\u0645\u0646\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0627\u062f\u0629\u060c \u0644\u0627 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0648\u0642 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a.\r\n <\/div>\r\n\r\n <h4>\u0645\u0627 \u062a\u0643\u0634\u0641\u0647 \u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u0644\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a<\/h4>\r\n\r\n <p>\u0627\u0644\u0642\u0635\u0629 \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u062a\u064f\u0639\u064a\u062f \u0631\u0633\u0645 \u062b\u0644\u0627\u062b\u0629 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a. \u0627\u0644\u0623\u0648\u0644: <strong>\u0627\u0644\u0647\u064a\u0645\u0646\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639 \u0644\u064a\u0633\u062a \u062f\u0627\u0626\u0645\u0629<\/strong>. \u0645\u064a\u062a\u0648\u0627\u0646 \u2014 \u0627\u0644\u062a\u064a \u062a\u0633\u064a\u0637\u0631 \u0639\u0644\u0649 \u0646\u062d\u0648 70% \u0645\u0646 \u0633\u0648\u0642\u0647\u0627 \u0645\u0646\u0630 \u0633\u0646\u0648\u0627\u062a \u0628\u062d\u062c\u0645 \u0648\u0639\u0645\u0631 \u0648\u0633\u064a\u0648\u0644\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u0643\u0644 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u064a\u0646 \u0645\u062c\u062a\u0645\u0639\u064a\u0646 \u2014 \u0644\u0645 \u062a\u0646\u062c\u064f \u0645\u0646 \u062a\u062d\u062f\u064d\u0651 \u0643\u0633\u0631 \u0647\u064a\u0645\u0646\u062a\u0647\u0627 \u0641\u064a \u0623\u0631\u0628\u0639\u0629 \u0623\u0634\u0647\u0631 \u0641\u0642\u0637. \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636 \u0627\u0644\u0642\u0627\u0626\u0644 \u0625\u0646 \u00ab\u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0623\u0648\u0644 \u0645\u064f\u062d\u0635\u064e\u0651\u0646\u00bb \u064a\u0641\u0642\u062f \u0645\u0635\u062f\u0627\u0642\u064a\u062a\u0647 \u0623\u0645\u0627\u0645 \u0627\u0644\u0623\u0631\u0642\u0627\u0645.<\/p>\r\n\r\n <p>\u0627\u0644\u062b\u0627\u0646\u064a: <strong>\u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u064a\u0633\u062a \u0641\u064a \u062d\u062c\u0645 \u0631\u0623\u0633 \u0627\u0644\u0645\u0627\u0644<\/strong>. JD.com \u0627\u0646\u062a\u0635\u0631\u062a \u0644\u064a\u0633 \u0644\u0623\u0646\u0647\u0627 \u0623\u0646\u0641\u0642\u062a \u0623\u0643\u062b\u0631\u060c \u0628\u0644 \u0644\u0623\u0646\u0647\u0627 \u0627\u0645\u062a\u0644\u0643\u062a \u0628\u0646\u064a\u0629 \u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0639\u0634\u0631\u064a\u0646 \u0639\u0627\u0645\u0627\u064b \u0645\u0646 \u062a\u062c\u0627\u0631\u062a\u0647\u0627 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u0644\u0623\u0646\u0647\u0627 \u0627\u0633\u062a\u0647\u062f\u0641\u062a \u0634\u0631\u064a\u062d\u0629 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0647\u0648\u0627\u0645\u0634 \u0623\u0648\u0644\u0627\u064b. \u0627\u0644\u0643\u062b\u0627\u0641\u0629 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0643\u0627\u0646\u062a \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0641\u0627\u0635\u0644\u060c \u0644\u0627 \u062d\u062c\u0645 \u0627\u0644\u0634\u064a\u0643. \u0647\u0630\u0627 \u064a\u0636\u0639 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u064a\u0646 \u0627\u0644\u062d\u0627\u0644\u064a\u064a\u0646 \u2014 \u062c\u0627\u0647\u0632\u060c \u0647\u0646\u0642\u0631\u0633\u062a\u064a\u0634\u0646\u060c \u0646\u064a\u0646\u062c\u0627\u060c \u0646\u0648\u0646 \u0645\u064a\u0646\u062a\u0633\u060c \u0645\u0631\u0633\u0648\u0644\u060c \u062a\u0648\u064a\u0648\u060c \u0623\u0645\u0627\u0632\u0648\u0646\u060c \u0648\u063a\u064a\u0631\u0647\u0645 \u2014 \u0623\u0645\u0627\u0645 \u0645\u0639\u0627\u062f\u0644\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0642\u0631\u0627\u0621\u062a\u0647\u0627 \u0628\u0639\u062f\u0633\u0629 \u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0648\u062d\u062f\u0647\u0627.<\/p>\r\n\r\n <p>\u0627\u0644\u062b\u0627\u0644\u062b: <strong>\u062a\u0648\u0642\u064a\u062a \u062a\u062f\u062e\u0651\u0644 \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u064a\u064f\u062d\u062f\u0651\u062f \u0643\u0644\u0641\u062a\u0647<\/strong>. SAMR \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u062a\u062f\u062e\u0651\u0644\u062a \u0628\u0639\u062f \u0627\u0646\u0641\u062c\u0627\u0631 \u062d\u0631\u0628 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a\u060c \u0641\u0627\u062d\u062a\u0627\u062c\u062a \u0625\u0644\u0649 \u0627\u0633\u062a\u062f\u0639\u0627\u0621 \u062c\u0645\u0627\u0639\u064a \u062b\u0645 \u0644\u0627\u0626\u062d\u0629 \u0625\u0644\u0632\u0627\u0645\u064a\u0629\u060c \u0648\u0627\u0646\u062a\u0638\u0631\u062a \u062d\u062a\u0649 \u0636\u062e\u0651\u062a \u0627\u0644\u0645\u0646\u0635\u0627\u062a 28 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0645\u0646 \u0627\u0644\u062f\u0639\u0645 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0623\u0634\u0647\u0631. \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u062a\u062f\u062e\u0651\u0644 \u0642\u0628\u0644 \u0627\u0644\u0627\u0646\u0641\u062c\u0627\u0631 \u0648\u062a\u062f\u062e\u0651\u0644 \u0628\u0639\u062f\u0647 \u0644\u064a\u0633 \u0641\u0627\u0631\u0642\u0627\u064b \u0641\u064a \u0627\u0644\u062a\u0648\u0642\u064a\u062a \u0641\u0642\u0637\u060c \u0628\u0644 \u0641\u064a \u0627\u0644\u0643\u0644\u0641\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0644\u0644\u0633\u0648\u0642 \u0643\u0643\u0644.<\/p>\r\n <\/section>\r\n\r\n <div class=\"divider\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\r\n <!-- SECTION 4: Regulator Roadmap -->\r\n <section class=\"section\">\r\n <div class=\"section-number\">\u0631\u0627\u0628\u0639\u0627\u064b<\/div>\r\n <h2>\u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0627\u0644\u0645\u0646\u0638\u0651\u0645<\/h2>\r\n <p style=\"font-size: 19px; color: var(--sft-gray-700); font-style: italic;\">\u0645\u0627 \u062a\u0639\u0644\u0651\u0645\u0647 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0635\u064a\u0646\u064a \u062e\u0644\u0627\u0644 \u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a<\/p>\r\n\r\n <p>\u0628\u062f\u0645\u062c \u0645\u062d\u0637\u0627\u062a \u0627\u0644\u062a\u062f\u062e\u0644 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0627\u0644\u0635\u064a\u0646\u064a \u0641\u064a \u0633\u0631\u062f \u0645\u0648\u062d\u062f\u060c \u0646\u062d\u0635\u0644 \u0639\u0644\u0649 \u062e\u0627\u0631\u0637\u0629 \u0637\u0631\u064a\u0642 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0641\u064a \u0623\u064a \u0633\u0648\u0642 \u0646\u0627\u0634\u0626 \u0628\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u2014 \u0628\u0645\u0627 \u0641\u064a\u0647\u0627 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a.<\/p>\r\n\r\n <div class=\"highlight-box\" style=\"background: var(--sft-red-bg); border-color: var(--sft-red-dark);\">\r\n <p style=\"margin: 0;\"><strong style=\"color: var(--sft-red-dark);\">\u0645\u0648\u0642\u0641 \u0635\u0631\u064a\u062d \u0642\u0628\u0644 \u0627\u0644\u0645\u0636\u064a \u0642\u062f\u0645\u0627\u064b:<\/strong> \u0645\u0627 \u064a\u062d\u062f\u062b \u0627\u0644\u064a\u0648\u0645 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0644\u064a\u0633 \u00ab\u0645\u0646\u0627\u0641\u0633\u0629 \u0637\u0628\u064a\u0639\u064a\u0629\u00bb. \u0627\u0644\u0625\u063a\u0631\u0627\u0642 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u064a \u0641\u064a \u0627\u0644\u062a\u0648\u0635\u064a\u0644 (Predatory Pricing)\u060c \u0648\u0627\u0644\u0627\u062a\u0641\u0627\u0642\u064a\u0627\u062a \u0627\u0644\u062d\u0635\u0631\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0637\u0627\u0639\u0645\u060c \u0648\u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u0639\u0643\u0633 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u062e\u062f\u0645\u0629 \u2014 \u0647\u0630\u0647 \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0642\u062f \u062a\u0624\u062f\u064a \u0625\u0644\u0649 <strong>\u062a\u0634\u0648\u0651\u0647 \u0627\u0644\u0633\u0648\u0642<\/strong> \u0625\u0630\u0627 \u0644\u0645 \u062a\u064f\u0636\u0628\u0637 \u0645\u0628\u0643\u0631\u0627\u064b. \u0635\u062d\u064a\u062d \u0623\u0646\u0647\u0627 \u062a\u064f\u0641\u064a\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u0624\u0642\u062a\u0627\u064b\u060c \u0644\u0643\u0646 \u0646\u0647\u0627\u064a\u062a\u0647\u0627 \u0627\u0644\u0645\u0639\u0631\u0648\u0641\u0629 \u0647\u064a \u0625\u062e\u0631\u0627\u062c \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0627\u0644\u0623\u0635\u063a\u0631\u060c \u062b\u0645 \u0625\u0639\u0627\u062f\u0629 \u0631\u0641\u0639 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0639\u062f \u0627\u0643\u062a\u0645\u0627\u0644 \u0627\u0644\u0647\u064a\u0645\u0646\u0629. \u0647\u0630\u0627 \u0644\u064a\u0633 \u062a\u0646\u0628\u0624\u0627\u064b \u0646\u0638\u0631\u064a\u0627\u064b\u060c \u0628\u0644 \u0646\u0645\u0637 \u0645\u0648\u062b\u0651\u0642 \u0641\u064a \u0643\u0644 \u0633\u0648\u0642 \u062a\u0648\u0635\u064a\u0644 \u0646\u0627\u0636\u062c \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645.<\/p>\r\n <\/div>\r\n\r\n <div class=\"timeline\">\r\n <div class=\"timeline-item\">\r\n <div class=\"timeline-date\">\u0623\u0643\u062a\u0648\u0628\u0631 2021<\/div>\r\n <div class=\"timeline-title\">\u0627\u0644\u063a\u0631\u0627\u0645\u0629 \u0627\u0644\u062a\u0623\u0633\u064a\u0633\u064a\u0629<\/div>\r\n <p>\u0628\u0639\u062f \u062a\u062d\u0642\u064a\u0642 \u062f\u0627\u0645 \u062e\u0645\u0633\u0629 \u0623\u0634\u0647\u0631\u060c \u0641\u0631\u0636\u062a \u0627\u0644\u0647\u064a\u0626\u0629 \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0633\u0648\u0642 (SAMR) \u063a\u0631\u0627\u0645\u0629 \u0628\u0642\u064a\u0645\u0629 3.442 \u0645\u0644\u064a\u0627\u0631 \u064a\u0648\u0627\u0646 (534 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631) \u0639\u0644\u0649 \u0645\u064a\u062a\u0648\u0627\u0646\u060c \u062a\u0639\u0627\u062f\u0644 3% \u0645\u0646 \u0625\u064a\u0631\u0627\u062f\u0627\u062a\u0647\u0627 \u0641\u064a 2020. \u0627\u0644\u0633\u0628\u0628: \u0641\u0631\u0636 \u0627\u062a\u0641\u0627\u0642\u064a\u0627\u062a \u062d\u0635\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0639\u0628\u0631 \u0631\u0633\u0648\u0645 \u062a\u0641\u0627\u0636\u0644\u064a\u0629 \u0648\u0648\u062f\u0627\u0626\u0639 \u062d\u0635\u0631\u064a\u0629. \u0627\u0644\u0642\u0631\u0627\u0631 \u0623\u064e\u0644\u0632\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0625\u0639\u0627\u062f\u0629 1.289 \u0645\u0644\u064a\u0627\u0631 \u064a\u0648\u0627\u0646 \u0645\u0646 \u0627\u0644\u0648\u062f\u0627\u0626\u0639 \u0627\u0644\u062a\u064a \u062d\u0635\u0651\u0644\u062a\u0647\u0627 \u0642\u0633\u0631\u0627\u064b.<\/p>\r\n <\/div>\r\n\r\n <div class=\"timeline-item\">\r\n <div class=\"timeline-date\">\u0641\u0628\u0631\u0627\u064a\u0631 2025<\/div>\r\n <div class=\"timeline-title\">\u062a\u0645\u062f\u064a\u062f \u0627\u0644\u0645\u0631\u0627\u0642\u0628\u0629 \u0628\u062f\u0648\u0646 \u0623\u062c\u0644<\/div>\r\n <p>\u0628\u0639\u062f \u062b\u0644\u0627\u062b \u0633\u0646\u0648\u0627\u062a \u0648\u0646\u0635\u0641 \u0645\u0646 \u0627\u0644\u063a\u0631\u0627\u0645\u0629\u060c \u0645\u064f\u062f\u0651\u062f\u062a \u0641\u062a\u0631\u0629 \u0627\u0644\u062a\u0635\u062d\u064a\u062d \u0627\u0644\u0645\u0641\u0631\u0648\u0636\u0629 \u0639\u0644\u0649 \u0645\u064a\u062a\u0648\u0627\u0646 \u062f\u0648\u0646 \u062a\u062d\u062f\u064a\u062f \u0623\u062c\u0644\u060c \u0628\u0633\u0628\u0628 \u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0645\u062d\u0627\u0648\u0644\u0627\u062a\u0647\u0627 \u0645\u0646\u0639 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0645\u0646 \u0627\u0644\u0627\u0646\u0636\u0645\u0627\u0645 \u0644\u0645\u0646\u0635\u0627\u062a \u0645\u0646\u0627\u0641\u0633\u0629. <strong>\u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629\u060c \u0648\u0627\u0644\u063a\u0631\u0627\u0645\u0629 \u0644\u0627 \u062a\u064f\u063a\u0644\u0642 \u0627\u0644\u0645\u0644\u0641.<\/strong><\/p>\r\n <\/div>\r\n\r\n <div class=\"timeline-item\">\r\n <div class=\"timeline-date\">\u064a\u0648\u0644\u064a\u0648 2025<\/div>\r\n <div class=\"timeline-title\">\u0627\u0644\u0627\u0633\u062a\u062f\u0639\u0627\u0621 \u0627\u0644\u062c\u0645\u0627\u0639\u064a<\/div>\r\n <p>\u0645\u0639 \u0627\u0646\u0641\u062c\u0627\u0631 \u062d\u0631\u0628 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0628\u0639\u062f \u062f\u062e\u0648\u0644 JD.com\u060c \u0627\u0633\u062a\u062f\u0639\u062a SAMR \u0641\u064a 18 \u064a\u0648\u0644\u064a\u0648 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b (\u0645\u064a\u062a\u0648\u0627\u0646\u060c JD\u060c Ele.me) \u0644\u0627\u062c\u062a\u0645\u0627\u0639 \u0631\u0633\u0645\u064a. <strong>\u0627\u0644\u0645\u0646\u0638\u0651\u0645 \u0644\u0627 \u064a\u0646\u062a\u0638\u0631 \u0634\u0643\u0648\u0649\u061b \u064a\u062a\u062d\u0631\u0643 \u0628\u0645\u062c\u0631\u062f \u0631\u0635\u062f \u0645\u0645\u0627\u0631\u0633\u0627\u062a \u062a\u062e\u0644\u0651 \u0628\u0627\u0644\u0633\u0648\u0642.<\/strong><\/p>\r\n <\/div>\r\n\r\n <div class=\"timeline-item\">\r\n <div class=\"timeline-date\">\u0633\u0628\u062a\u0645\u0628\u0631 2025<\/div>\r\n <div class=\"timeline-title\">\u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0625\u0644\u0632\u0627\u0645\u064a\u0629<\/div>\r\n <p>\u0635\u062f\u0631\u062a \u0644\u0627\u0626\u062d\u0629 \u062c\u062f\u064a\u062f\u0629 \u062a\u062a\u0636\u0645\u0646: \u0634\u0641\u0627\u0641\u064a\u0629 \u0643\u0627\u0645\u0644\u0629 \u0641\u064a \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a\u060c \u0633\u0642\u0641 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0648\u0644\u0627\u062a\u060c \u0645\u0646\u0639 \u0625\u062c\u0628\u0627\u0631 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u0627\u0647\u0645\u0629 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0648\u0642\u0648\u0627\u0639\u062f \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0633\u0627\u0626\u0642\u064a\u0646. <strong>\u0627\u0631\u062a\u0641\u0639\u062a \u0623\u0633\u0647\u0645 JD \u0648\u0645\u064a\u062a\u0648\u0627\u0646 \u0628\u0639\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0628\u0627\u0634\u0631\u0629<\/strong> \u2014 \u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0639\u062a\u0628\u0631 \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0625\u0646\u0642\u0627\u0630\u0627\u064b\u060c \u0644\u0627 \u0639\u0628\u0626\u0627\u064b.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <h3>\u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u062a\u062f\u0631\u062c\u064a\u0629 \u0644\u0644\u0645\u0646\u0638\u0651\u0645<\/h3>\r\n\r\n <p>\u0627\u0644\u062e\u0637 \u0627\u0644\u0632\u0645\u0646\u064a \u0627\u0644\u0635\u064a\u0646\u064a \u064a\u0643\u0634\u0641 \u0645\u0646\u0647\u062c\u064a\u0629 \u062a\u062f\u0631\u0651\u062c\u064a\u0629: <strong>\u062a\u0634\u062e\u064a\u0635 (\u062a\u062d\u0642\u064a\u0642 + \u063a\u0631\u0627\u0645\u0629) \u2192 \u0645\u0631\u0627\u0642\u0628\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u2192 \u0627\u0633\u062a\u062f\u0639\u0627\u0621 \u0639\u0646\u062f \u0627\u0644\u0623\u0632\u0645\u0629 \u2192 \u0644\u0648\u0627\u0626\u062d \u0625\u0644\u0632\u0627\u0645\u064a\u0629 \u0628\u0639\u062f \u0641\u0634\u0644 \u0627\u0644\u062a\u0635\u062d\u064a\u062d \u0627\u0644\u0630\u0627\u062a\u064a<\/strong>. \u0646\u0645\u0648\u0630\u062c \u0642\u0627\u0628\u0644 \u0644\u0644\u0646\u0633\u062e\u060c \u062d\u064a\u062b \u062a\u0623\u062a\u064a \u0643\u0644 \u062e\u0637\u0648\u0629 \u0628\u0639\u062f \u0623\u0646 \u062a\u062b\u0628\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0639\u062f\u0645 \u0643\u0641\u0627\u064a\u062a\u0647\u0627.<\/p>\r\n\r\n <div class=\"pull-quote\">\r\n \u0627\u0644\u0633\u0624\u0627\u0644 \u0644\u0644\u0647\u064a\u0626\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0644\u064a\u0633: \u0647\u0644 \u0646\u062a\u062f\u062e\u0644\u061f \u0627\u0644\u0633\u0624\u0627\u0644 \u0647\u0648: \u0641\u064a \u0623\u064a \u0645\u062d\u0637\u0629 \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u062e\u0637 \u0627\u0644\u0632\u0645\u0646\u064a \u0646\u062d\u0646 \u0627\u0644\u064a\u0648\u0645\u061f\r\n <\/div>\r\n\r\n <p>\u0628\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u062e\u0637 \u0627\u0644\u0632\u0645\u0646\u064a \u0627\u0644\u0635\u064a\u0646\u064a\u060c \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0645\u0627 \u0632\u0627\u0644 \u0641\u064a <strong>\u0645\u0631\u062d\u0644\u0629 \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0645\u062d\u0637\u0629 \u0627\u0644\u0623\u0648\u0644\u0649<\/strong>: \u0644\u0627 \u062a\u062d\u0642\u064a\u0642 \u0631\u0633\u0645\u064a\u060c \u0644\u0627 \u063a\u0631\u0627\u0645\u0629\u060c \u0644\u0627 \u0642\u0631\u0627\u0631 \u0645\u0644\u0632\u0645. \u062f\u0644\u064a\u0644 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0630\u064a \u0637\u064f\u0631\u062d \u0641\u064a \u0645\u0627\u0631\u0633 2025 \u062e\u0637\u0648\u0629 \u0641\u064a \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0627\u0644\u0635\u062d\u064a\u062d\u060c \u0644\u0643\u0646\u0647 \u0645\u0627 \u0632\u0627\u0644 \u00ab\u062f\u0644\u064a\u0644\u0627\u064b \u0627\u0633\u062a\u0631\u0634\u0627\u062f\u064a\u0627\u064b\u00bb \u0644\u0627 \u0642\u0631\u0627\u0631\u0627\u064b \u062a\u0646\u0641\u064a\u0630\u064a\u0627\u064b. <strong>\u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0644\u064a\u0633 \u0645\u062c\u0627\u0646\u064a\u0627\u064b: \u0643\u0644\u0645\u0627 \u062a\u0623\u062e\u0631 \u0627\u0644\u062a\u062f\u062e\u0644\u060c \u0627\u062d\u062a\u0627\u062c \u0627\u0644\u0645\u0646\u0638\u0651\u0645 \u0625\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0623\u0642\u0648\u0649 \u0644\u0627\u062d\u0642\u0627\u064b.<\/strong><\/p>\r\n\r\n <h4>\u0633\u0627\u0628\u0642\u0629 \u0645\u062d\u0644\u064a\u0629 \u0645\u0647\u0645\u0629: \u0642\u0635\u0629 \u0630\u0627 \u0634\u064a\u0641\u0632<\/h4>\r\n\r\n <p>\u0627\u0644\u0647\u064a\u0626\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0644\u064a\u0633\u062a \u0628\u0644\u0627 \u062a\u0627\u0631\u064a\u062e \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0642\u0637\u0627\u0639. \u0641\u064a \u062f\u064a\u0633\u0645\u0628\u0631 2021\u060c \u062a\u0642\u062f\u0651\u0645\u062a \u0634\u0631\u0643\u0629 Delivery Hero \u0627\u0644\u0623\u0644\u0645\u0627\u0646\u064a\u0629 (\u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0623\u0645 \u0644\u0647\u0646\u0642\u0631\u0633\u062a\u064a\u0634\u0646) \u0628\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0639\u0644\u0649 \u00ab\u0630\u0627 \u0634\u064a\u0641\u0632\u00bb \u2014 \u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0627\u0644\u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0648\u0627\u0644\u062d\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0641\u0627\u062e\u0631\u0629. <strong>\u0631\u0641\u0636\u062a \u0627\u0644\u0647\u064a\u0626\u0629 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630<\/strong> \u0641\u064a \u0645\u0627 \u064a\u064f\u0639\u062f\u0651 \u0623\u0648\u0644 \u0642\u0631\u0627\u0631 \u0631\u0641\u0636 \u0644\u0635\u0641\u0642\u0629 \u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0645\u0646\u0630 \u0635\u062f\u0648\u0631 \u0646\u0638\u0627\u0645 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u062c\u062f\u064a\u062f \u0639\u0627\u0645 2019. \u0627\u0644\u0647\u064a\u0626\u0629 \u0623\u0648\u0636\u062d\u062a \u0644\u0627\u062d\u0642\u0627\u064b \u0623\u0646 \u0642\u0631\u0627\u0631 \u0627\u0644\u0631\u0641\u0636 \u0627\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0633\u0628\u0628\u064a\u0646 \u0631\u0626\u064a\u0633\u064a\u064a\u0646: <strong>\u0623\u0648\u0644\u0627\u064b<\/strong>\u060c \u0645\u062e\u0627\u0648\u0641 \u0645\u0646 \u0627\u0644\u062a\u0631\u0643\u0651\u0632 \u0627\u0644\u0633\u0648\u0642\u064a \u0646\u0638\u0631\u0627\u064b \u0644\u0627\u0645\u062a\u0644\u0627\u0643 Delivery Hero \u062d\u0635\u0629 \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0647\u0646\u0642\u0631\u0633\u062a\u064a\u0634\u0646\u060c \u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0645\u064f\u0639\u0632\u0651\u0632\u0627\u064b \u0644\u0648\u0636\u0639 \u062a\u0646\u0627\u0641\u0633\u064a \u0645\u0647\u064a\u0645\u0646. <strong>\u062b\u0627\u0646\u064a\u0627\u064b<\/strong>\u060c \u0639\u062f\u0645 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 Delivery Hero \u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0647\u064a\u0626\u0629 \u0628\u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0635\u0641\u0642\u0629 \u0648\u0622\u0644\u064a\u0627\u062a \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0645\u062e\u0627\u0648\u0641 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/p>\r\n\r\n <p>\u0644\u0627\u062d\u0642\u0627\u064b \u0641\u064a \u0646\u0648\u0641\u0645\u0628\u0631 2022\u060c \u0648\u0642\u0651\u0639\u062a \u062c\u0627\u0647\u0632 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u2014 \u0627\u0644\u0645\u062f\u0631\u062c\u0629 \u0641\u064a \u062a\u062f\u0627\u0648\u0644 \u2014 \u0627\u062a\u0641\u0627\u0642\u064a\u0629 \u0634\u0631\u0627\u0621 \u0623\u0633\u0647\u0645 \u0644\u0627\u0633\u062a\u062d\u0648\u0627\u0630 \u0630\u0627 \u0634\u064a\u0641\u0632 \u0628\u0642\u064a\u0645\u0629 172.9 \u0645\u0644\u064a\u0648\u0646 \u062f\u0648\u0644\u0627\u0631. \u0645\u0646\u062d\u062a \u0627\u0644\u0647\u064a\u0626\u0629 \u0645\u0648\u0627\u0641\u0642\u0629 \u0645\u0634\u0631\u0648\u0637\u0629 \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u0642\u0629 \u0641\u064a \u0633\u0628\u062a\u0645\u0628\u0631 2023\u060c \u0648\u0645\u064f\u062f\u0651\u062f\u062a \u0641\u062a\u0631\u0629 \u062a\u0646\u0641\u064a\u0630\u0647\u0627 \u0645\u0631\u062a\u064a\u0646. \u0644\u0643\u0646 \u0641\u064a \u0646\u0648\u0641\u0645\u0628\u0631 2023\u060c \u0623\u0639\u0644\u0646\u062a \u062c\u0627\u0647\u0632 \u0623\u0646 <strong>\u0627\u0644\u0635\u0641\u0642\u0629 \u0644\u0645 \u062a\u0643\u062a\u0645\u0644<\/strong> \u0628\u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u0645\u0647\u0644\u0629 \u062f\u0648\u0646 \u062a\u0648\u0627\u0641\u0642 \u0646\u0647\u0627\u0626\u064a \u0628\u064a\u0646 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u2014 \u0644\u0623\u0633\u0628\u0627\u0628 \u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0645 \u062a\u064f\u0639\u0644\u0646 \u062a\u0641\u0627\u0635\u064a\u0644\u0647\u0627.<\/p>\r\n\r\n <p>\u0647\u0630\u0647 \u0627\u0644\u0642\u0635\u0629 \u062a\u062d\u0645\u0644 \u062b\u0644\u0627\u062b \u062f\u0644\u0627\u0644\u0627\u062a: <strong>\u0627\u0644\u0623\u0648\u0644\u0649<\/strong> \u0623\u0646 \u0627\u0644\u0647\u064a\u0626\u0629 \u0642\u0627\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u062f\u062e\u0644 \u0628\u0635\u0631\u0627\u0645\u0629 \u0648\u0641\u0642 \u0625\u0637\u0627\u0631 \u0642\u0627\u0646\u0648\u0646\u064a \u0648\u0627\u0636\u062d \u062d\u064a\u0646 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u062a\u0631\u0643\u0651\u0632 \u0627\u0644\u0633\u0648\u0642\u064a. <strong>\u0627\u0644\u062b\u0627\u0646\u064a\u0629<\/strong> \u0623\u0646 \u00ab\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0637\u0629\u00bb \u0623\u062f\u0627\u0629 \u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0641\u0627\u0639\u0644\u0629\u060c \u0644\u0643\u0646 \u0646\u062c\u0627\u062d\u0647\u0627 \u0645\u0631\u062a\u0628\u0637 \u0628\u0642\u062f\u0631\u0629 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0648\u0637. <strong>\u0627\u0644\u062b\u0627\u0644\u062b\u0629<\/strong> \u0623\u0646 \u0633\u0627\u0628\u0642\u0629 2021 \u0644\u0645 \u062a\u064f\u062a\u0631\u062c\u0645 \u0628\u0639\u062f \u0625\u0644\u0649 \u0625\u0637\u0627\u0631 \u062a\u0646\u0638\u064a\u0645\u064a \u0634\u0627\u0645\u0644 \u0648\u062f\u0648\u0631\u064a \u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0648\u0635\u064a\u0644\u060c \u0631\u063a\u0645 \u0645\u0631\u0648\u0631 \u0623\u0631\u0628\u0639 \u0633\u0646\u0648\u0627\u062a \u0648\u062a\u063a\u064a\u0651\u0631 \u0627\u0644\u0633\u0648\u0642 \u062c\u0630\u0631\u064a\u0627\u064b \u062e\u0644\u0627\u0644\u0647\u0627.<\/p>\r\n <\/section>\r\n\r\n <div class=\"divider\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\r\n <!-- SECTION 5: Traditional Groceries -->\r\n <section class=\"section\">\r\n <div class=\"section-number\">\u062e\u0627\u0645\u0633\u0627\u064b<\/div>\r\n <h2>\u0627\u0644\u0645\u0644\u0641 \u0627\u0644\u0645\u0646\u0633\u064a: \u0627\u0644\u0628\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629<\/h2>\r\n\r\n <p>\u0643\u0644 \u0627\u0644\u0646\u0642\u0627\u0634 \u0627\u0644\u0633\u0627\u0628\u0642 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u064a\u0646\u0637\u0644\u0642 \u0645\u0646 \u0627\u0641\u062a\u0631\u0627\u0636 \u0636\u0645\u0646\u064a: \u0623\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u062c\u0631\u064a \u0628\u064a\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a. <strong>\u0644\u0643\u0646 \u0627\u0644\u0648\u0627\u0642\u0639 \u0623\u0646 \u0623\u0643\u0628\u0631 \u0645\u0646\u0627\u0641\u0633 \u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0644\u0627 \u064a\u0632\u0627\u0644 \u062e\u0627\u0631\u062c \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0627\u062f\u0644\u0629 \u062a\u0645\u0627\u0645\u0627\u064b<\/strong>. \u0641\u064a \u0643\u0644 \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u0627\u0644\u0635\u0631\u0627\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u064a\u063a\u064a\u0628 \u0641\u0627\u0639\u0644 \u0631\u0626\u064a\u0633\u064a: <strong>\u0627\u0644\u0628\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0641\u064a \u0627\u0644\u0623\u062d\u064a\u0627\u0621 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/strong>. \u0627\u0644\u0631\u0648\u0627\u064a\u0629 \u0627\u0644\u0633\u0627\u0626\u062f\u0629 \u062a\u064f\u0642\u062f\u0651\u0645\u0647\u0627 \u0643\u0640\u00ab\u0645\u0627\u0636\u064d \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u0646\u062a\u0647\u064a\u00bb. \u0647\u0630\u0647 \u0627\u0644\u0631\u0648\u0627\u064a\u0629 \u0644\u064a\u0633\u062a \u0641\u0642\u0637 \u063a\u064a\u0631 \u062f\u0642\u064a\u0642\u0629\u060c \u0628\u0644 \u062e\u0637\u064a\u0631\u0629. \u0627\u0644\u0628\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u062a\u0639\u0645\u0644 \u0628\u0646\u0645\u0648\u0630\u062c \u0627\u0642\u062a\u0635\u0627\u062f\u064a \u062e\u0641\u064a\u0641 \u0644\u0644\u063a\u0627\u064a\u0629:<\/p>\r\n\r\n <ul class=\"clean-list\">\r\n <li>\u062a\u0643\u0627\u0644\u064a\u0641 \u0645\u0639\u064a\u0634\u064a\u0629 \u0628\u0633\u064a\u0637\u0629 \u0644\u0644\u0639\u0645\u0627\u0644\u0629.<\/li>\r\n <li>\u0642\u0648\u0629 \u0634\u0631\u0627\u0626\u064a\u0629 \u062c\u0645\u0627\u0639\u064a\u0629 \u0639\u0628\u0631 \u0634\u0628\u0643\u0627\u062a \u062c\u0627\u0644\u064a\u0627\u062a \u062a\u0634\u062a\u0631\u064a \u0628\u0623\u0633\u0639\u0627\u0631 \u062a\u0641\u0636\u064a\u0644\u064a\u0629.<\/li>\r\n <li>\u062a\u0648\u0635\u064a\u0644 \u0628\u062f\u0648\u0646 \u062a\u0643\u0644\u0641\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u2014 \u0627\u0644\u0639\u0627\u0645\u0644 \u064a\u0635\u0644 \u0644\u0643\u0644 \u0628\u064a\u0648\u062a \u0627\u0644\u062d\u064a \u0641\u064a \u062e\u0645\u0633 \u062f\u0642\u0627\u0626\u0642.<\/li>\r\n <li>\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u0627 \u062a\u0648\u0641\u0631\u0647\u0627 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0646\u0638\u0627\u0645\u064a\u0629.<\/li>\r\n <li>\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0626\u062a\u0645\u0627\u0646\u064a\u0629 \u0634\u062e\u0635\u064a\u0629 (\u00ab\u062f\u0641\u062a\u0631 \u0627\u0644\u062d\u064a\u00bb): \u062b\u0642\u0629 \u0645\u062a\u0628\u0627\u062f\u0644\u0629 \u0644\u0627 \u062a\u0645\u062a\u0644\u0643\u0647\u0627 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a.<\/li>\r\n <\/ul>\r\n\r\n <p>\u0647\u0630\u0627 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u064a\u062e\u062f\u0645 \u0634\u0631\u064a\u062d\u0629 \u0648\u0627\u0633\u0639\u0629 \u0628\u0623\u0633\u0639\u0627\u0631 \u062a\u0646\u0627\u0641\u0633\u064a\u0629. \u0623\u064a \u0633\u064a\u0627\u0633\u0629 \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u00ab\u0627\u0644\u0625\u062c\u0647\u0627\u0632\u00bb \u0639\u0644\u0649 \u0627\u0644\u0628\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u062f\u0648\u0646 \u062a\u0642\u062f\u064a\u0645 \u0628\u062f\u0627\u0626\u0644 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u062d\u0642\u064a\u0642\u064a\u0629 \u0633\u062a\u062e\u0644\u0642 \u0641\u062c\u0648\u0629 \u064a\u062a\u062d\u0645\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u062a\u0643\u0627\u0644\u064a\u0641\u0647\u0627. <strong>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0635\u062d\u064a\u062d \u0644\u064a\u0633 \u00ab\u0643\u064a\u0641 \u0646\u064f\u0646\u0647\u064a\u0647\u0627\u061f\u00bb\u060c \u0628\u0644 \u00ab\u0643\u064a\u0641 \u0646\u062f\u0645\u062c\u0647\u0627 \u0641\u064a \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0628\u0646\u0645\u0648\u0630\u062c \u00ab\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0634\u0631\u064a\u0643\u0629\u00bb (Partner Stores) \u064a\u062d\u0641\u0638 \u0642\u064a\u0645\u062a\u0647\u0627 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u064a\u064f\u062d\u0633\u0651\u0646 \u0643\u0641\u0627\u0621\u062a\u0647\u0627 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u061f\u00bb<\/strong><\/p>\r\n <\/section>\r\n\r\n <div class=\"divider\"><span><\/span><span><\/span><span><\/span><\/div>\r\n\r\n <!-- CONCLUSION -->\r\n <section class=\"section\">\r\n <div class=\"section-number\">\u0627\u0644\u062e\u0627\u062a\u0645\u0629<\/div>\r\n <h2>\u0627\u0644\u0633\u0648\u0642 \u0644\u0627 \u064a\u0646\u062a\u0638\u0631<\/h2>\r\n\r\n <p>\u0642\u0635\u0629 \u0646\u0639\u0646\u0627\u0639 \u0644\u064a\u0633\u062a \u0642\u0635\u0629 \u0634\u0631\u0643\u0629 \u0641\u0634\u0644\u062a. \u0647\u064a \u0642\u0635\u0629 \u0633\u0648\u0642 \u064a\u064f\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u0646\u0641\u0633\u0647 \u0628\u0633\u0631\u0639\u0629 \u062a\u0641\u0648\u0642 \u0642\u062f\u0631\u0629 \u0631\u0648\u0627\u062f\u0647 \u0627\u0644\u0623\u0648\u0627\u0626\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u064a\u0651\u0641. \u0631\u0627\u0626\u062f \u0627\u0644\u0633\u0648\u0642 \u064a\u062f\u062e\u0644 \u0642\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u0643\u0645\u0629\u060c \u0648\u0645\u0646\u0627\u0641\u0633 \u0623\u0635\u063a\u0631 \u0633\u0646\u0627\u064b \u064a\u062f\u062e\u0644 \u0646\u0627\u062f\u064a \u0627\u0644\u0645\u0644\u064a\u0627\u0631\u060c \u0648\u0644\u0627\u0639\u0628 \u0623\u062c\u0646\u0628\u064a \u064a\u064f\u0639\u064a\u062f \u0631\u0633\u0645 \u062e\u0637\u0648\u0637 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0648\u0633\u0644\u0627\u0633\u0644 \u062a\u062c\u0632\u0626\u0629 \u0643\u0628\u0631\u0649 \u062a\u064f\u062d\u0648\u0651\u0644 \u0628\u0646\u064a\u062a\u0647\u0627 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0625\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0631\u0642\u0645\u064a\u0629. \u0627\u0644\u0633\u0648\u0642 \u0644\u0627 \u064a\u0646\u062a\u0638\u0631 \u0627\u0643\u062a\u0645\u0627\u0644 \u0627\u0644\u0635\u0648\u0631\u0629 \u0642\u0628\u0644 \u0623\u0646 \u064a\u064f\u0639\u064a\u062f \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062d\u0635\u0635.<\/p>\r\n\r\n <div class=\"pull-quote\">\r\n \u0627\u0644\u0633\u064a\u0648\u0644\u0629 \u0644\u0627 \u062a\u062d\u0633\u0645 \u0627\u0644\u0633\u0648\u0642\u2026 \u0644\u0643\u0646\u0647\u0627 \u0642\u062f \u062a\u0634\u0648\u0651\u0647\u0647 \u0625\u0630\u0627 \u0644\u0645 \u064a\u064f\u0646\u0638\u064e\u0651\u0645.\r\n <\/div>\r\n\r\n <p>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0644\u064a\u0633: <em>\u0647\u0644 \u0633\u062a\u0646\u062c\u0648 \u0646\u0639\u0646\u0627\u0639\u061f<\/em> \u0628\u0644: <strong>\u0643\u064a\u0641 \u0633\u064a\u064f\u0639\u0627\u062f \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0633\u0648\u0642\u061f<\/strong> \u0647\u0644 \u0633\u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0643 \u0645\u0643\u0627\u0646 \u0644\u062e\u0645\u0633\u0629 \u0625\u0644\u0649 \u0633\u0628\u0639\u0629 \u0644\u0627\u0639\u0628\u064a\u0646\u060c \u0623\u0645 \u0633\u0646\u0631\u0649 \u0644\u0627\u0639\u0628\u0627\u064b \u0623\u0648 \u0627\u062b\u0646\u064a\u0646 \u064a\u0633\u064a\u0637\u0631\u0627\u0646 \u0639\u0644\u0649 \u0623\u063a\u0644\u0628 \u0627\u0644\u0642\u064a\u0645\u0629 \u2014 \u0643\u0645\u0627 \u062d\u062f\u062b \u0641\u064a \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u0629\u061f \u0647\u0644 \u0633\u064a\u0628\u0642\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0647\u0648 \u0627\u0644\u0631\u0627\u0628\u062d\u060c \u0623\u0645 \u0633\u062a\u0646\u0642\u0644\u0628 \u0645\u0639\u0627\u062f\u0644\u0629 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0625\u0644\u0649 \u0631\u0641\u0639 \u0623\u0633\u0639\u0627\u0631 \u0628\u0639\u062f \u0627\u0643\u062a\u0645\u0627\u0644 \u0627\u0644\u0647\u064a\u0645\u0646\u0629\u061f<\/p>\r\n\r\n <p>\u062b\u0644\u0627\u062b\u0629 \u0639\u0648\u0627\u0645\u0644 \u0633\u062a\u064f\u062d\u062f\u0651\u062f \u0627\u0644\u0625\u062c\u0627\u0628\u0629: <strong>\u0633\u0631\u0639\u0629 \u0627\u0644\u062c\u0647\u0629 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0627\u0644\u0625\u0637\u0627\u0631\u060c \u0648\u0639\u064a \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631 \u0628\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0642\u0637\u0627\u0639\u060c \u0648\u0639\u0645\u0642 \u0641\u0647\u0645 \u0627\u0644\u0645\u0624\u0633\u0633 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u062d\u0644\u064a<\/strong>. \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u0632\u0645\u0646\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0627 \u062a\u062a\u062c\u0627\u0648\u0632 \u0639\u0642\u062f\u0627\u064b \u0648\u0627\u062d\u062f\u0627\u064b\u060c \u0648\u0647\u064a \u062a\u0646\u063a\u0644\u0642 \u0628\u0633\u0631\u0639\u0629. \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u0633\u0628\u0642\u062a\u0646\u0627 \u0627\u0646\u062a\u0647\u062a \u0625\u0645\u0627 \u0628\u062a\u0631\u0643\u064a\u0632 \u0639\u0627\u0644\u064d \u0644\u0644\u0642\u064a\u0645\u0629 \u0641\u064a \u0623\u064a\u062f\u064a \u0642\u0644\u0629 \u0645\u0646 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646\u060c \u0623\u0648 \u0628\u062d\u0631\u0648\u0628 \u062f\u0639\u0645 \u0645\u0643\u0644\u0641\u0629 \u0627\u0633\u062a\u0646\u0632\u0641\u062a \u0627\u0644\u0633\u0648\u0642 \u0643\u0643\u0644. \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0646\u0645\u0648\u0630\u062c\u064a\u0646 \u0644\u0645 \u064a\u0643\u0646 \u0641\u064a \u062d\u062c\u0645 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0623\u0648 \u0631\u0624\u0648\u0633 \u0623\u0645\u0648\u0627\u0644\u0647\u0645\u060c \u0628\u0644 \u0641\u064a \u062a\u0648\u0642\u064a\u062a \u062a\u0634\u0643\u0651\u0644 \u0627\u0644\u0642\u0648\u0627\u0639\u062f.<\/p>\r\n \r\n\r\n <p>\u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0644\u064a\u0633\u062a \u0639\u0627\u0628\u0631\u0629\u060c \u0628\u0644 \u0647\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0639\u0627\u062f \u0641\u064a\u0647\u0627 \u0643\u062a\u0627\u0628\u0629 \u0642\u0648\u0627\u0639\u062f \u0627\u0644\u0633\u0648\u0642.\r\n\r\n\r\n\r\n<\/p>\r\n <\/section>\r\n\r\n <!-- CLOSING NOTE -->\r\n <div class=\"closing-note\">\r\n <div class=\"tagline\">\r\n <span class=\"mint\">Saudi FoodTech<\/span>\r\n <span class=\"pipe\">|<\/span>\r\n <span class=\"red\">\u062a\u062d\u0644\u064a\u0644 \u0642\u0637\u0627\u0639<\/span>\r\n <\/div>\r\n <p>\u0645\u0646\u0635\u0629 \u062a\u0628\u0646\u064a \u062c\u0633\u0648\u0631\u0627\u064b \u0628\u064a\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u063a\u0630\u0627\u0621 \u0648\u0627\u0644\u0632\u0631\u0627\u0639\u0629 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629<\/p>\r\n <\/div>\r\n\r\n <\/div>\r\n<\/article>\r\n\r\n<!-- SOURCES -->\r\n<section class=\"sources-section\">\r\n <div class=\"container\">\r\n <h2>\u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0648\u0627\u0644\u0645\u0631\u0627\u062c\u0639<\/h2>\r\n <p>\u0627\u0639\u062a\u0645\u062f \u0647\u0630\u0627 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0639\u0644\u0649 \u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u0627\u0644\u0645\u062d\u0644\u064a\u0629 \u0648\u0627\u0644\u062f\u0648\u0644\u064a\u0629\u060c \u0627\u0644\u0645\u0646\u0634\u0648\u0631\u0629 \u0628\u064a\u0646 2021 \u06482026:<\/p>\r\n\r\n <div class=\"sources-grid\" style=\"margin-top: 32px;\">\r\n <div class=\"sources-col\">\r\n <h4>\u0645\u062d\u0644\u064a\u0627\u064b<\/h4>\r\n <ul>\r\n <li>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062d\u0643\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u0644\u0631\u064a\u0627\u0636 \u2014 \u062d\u0643\u0645 \u0627\u0644\u062f\u0627\u0626\u0631\u0629 \u0627\u0644\u062a\u0627\u0633\u0639\u0629\u060c 17 \u0623\u0628\u0631\u064a\u0644 2026.<\/li>\r\n <li>\u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u0641\u0644\u0627\u0633 \u0627\u0644\u0633\u0639\u0648\u062f\u064a \u0627\u0644\u0635\u0627\u062f\u0631 \u0628\u0627\u0644\u0645\u0631\u0633\u0648\u0645 \u0627\u0644\u0645\u0644\u0643\u064a \u0645\/50 \u0648\u062a\u0639\u062f\u064a\u0644\u0627\u062a\u0647.<\/li>\r\n <li>\u0627\u0644\u0625\u0641\u0635\u0627\u062d\u0627\u062a \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u0644\u0634\u0631\u0643\u0629 \u062c\u0627\u0647\u0632 \u0644\u0644\u062a\u0642\u0646\u064a\u0629 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u062a\u062f\u0627\u0648\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629\u060c \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0631\u0627\u0628\u0639 2025.<\/li>\r\n <li>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0647\u064a\u0626\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u0629: \u00ab\u062f\u0644\u064a\u0644 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0645\u0646\u0635\u0627\u062a \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0637\u0639\u0627\u0645\u00bb\u060c \u0645\u0627\u0631\u0633 2025.<\/li>\r\n <li>\u062a\u063a\u0637\u064a\u0629 \u0625\u0639\u0644\u0627\u0645\u064a\u0629: \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637\u060c \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629\u060c \u0641\u0646\u062a\u0643 \u062c\u064a\u062a\u060c \u062c\u0648\u0644\u0629 (\u0623\u0628\u0631\u064a\u0644 2026).<\/li>\r\n <li>\u0627\u0644\u0647\u064a\u0626\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u0644\u0646\u0642\u0644 (TGA) \u2014 \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0625\u062d\u0635\u0627\u0626\u064a\u0629 \u0644\u0642\u0637\u0627\u0639 \u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0637\u0644\u0628\u0627\u062a\u060c \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u0623\u0648\u0644 2026.<\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n <div class=\"sources-col\">\r\n <h4>\u062f\u0648\u0644\u064a\u0627\u064b<\/h4>\r\n <ul>\r\n <li>theDelivery.World \u2014 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a\u060c \u0623\u0628\u0631\u064a\u0644 2026.<\/li>\r\n <li>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0647\u064a\u0626\u0629 \u0627\u0644\u0635\u064a\u0646\u064a\u0629 \u0644\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0633\u0648\u0642 (SAMR) \u2014 \u0642\u0631\u0627\u0631\u0627\u062a 2021 \u06482025.<\/li>\r\n <li>\u062a\u0642\u0627\u0631\u064a\u0631 Bloomberg \u0648 Reuters \u0648 SCMP \u062d\u0648\u0644 JD.com \u0648 Meituan\u060c \u0641\u0628\u0631\u0627\u064a\u0631\u2013\u0633\u0628\u062a\u0645\u0628\u0631 2025.<\/li>\r\n <li>\u0627\u0644\u0625\u0641\u0635\u0627\u062d\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0644\u0640 Instacart (10-K, S-1 filings).<\/li>\r\n <li>Statista Market Report \u2014 Saudi Arabia Online Food Delivery, 2025.<\/li>\r\n <\/ul>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0646\u0639\u0646\u0627\u0639.. \u0645\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0642\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u0643\u0645\u0629 | Saudi FoodTech \u062a\u062d\u0644\u064a\u0644 \u0642\u0637\u0627\u0639 \u0646\u0639\u0646\u0627\u0639.. \u0645\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0642\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u0643\u0645\u0629 \u0642\u0631\u0627\u0621\u0629 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a: \u062f\u0631\u0648\u0633 \u0645\u062d\u0644\u064a\u0629\u060c \u0634\u0648\u0627\u0647\u062f \u0639\u0627\u0644\u0645\u064a\u0629\u060c \u0648\u0623\u0633\u0626\u0644\u0629 \u0644\u0644\u0645\u0646\u0638\u0651\u0645. \u0646\u064f\u0634\u0631 \u0623\u0628\u0631\u064a\u0644 2026 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0633\u0631\u064a\u0639 \u00b7 FoodTech \u0627\u0644\u0645\u0642\u062f\u0645\u0629 38 \u0634\u0647\u0631\u0627\u064b \u0628\u064a\u0646 \u062a\u0648\u0642\u064a\u0639\u064a\u0646 \u0641\u064a \u0641\u0628\u0631\u0627\u064a\u0631 2023\u060c \u0648\u064f\u0642\u0651\u0639\u062a \u062c\u0648\u0644\u0629 \u062a\u0645\u0648\u064a\u0644 \u0628\u0642\u064a\u0645\u0629 500 \u0645\u0644\u064a\u0648\u0646 \u0631\u064a\u0627\u0644 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 […]<\/p>\n","protected":false},"author":3,"featured_media":11796,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-11749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0645\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0633\u0648\u0642 \u0625\u0644\u0649 \u0642\u0627\u0639\u0629 \u0627\u0644\u0645\u062d\u0643\u0645\u0629 - Saudi FoodTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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\u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0633\u0639\u0648\u062f\u064a: \u062f\u0631\u0648\u0633 \u0645\u062d\u0644\u064a\u0629\u060c \u0634\u0648\u0627\u0647\u062f \u0639\u0627\u0644\u0645\u064a\u0629\u060c \u0648\u0623\u0633\u0626\u0644\u0629 \u0644\u0644\u0645\u0646\u0638\u0651\u0645. \u0646\u064f\u0634\u0631 \u0623\u0628\u0631\u064a\u0644 2026 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0633\u0631\u064a\u0639 \u00b7 FoodTech \u0627\u0644\u0645\u0642\u062f\u0645\u0629 38 \u0634\u0647\u0631\u0627\u064b \u0628\u064a\u0646 \u062a\u0648\u0642\u064a\u0639\u064a\u0646 \u0641\u064a \u0641\u0628\u0631\u0627\u064a\u0631 2023\u060c \u0648\u064f\u0642\u0651\u0639\u062a \u062c\u0648\u0644\u0629 \u062a\u0645\u0648\u064a\u0644 \u0628\u0642\u064a\u0645\u0629 500 \u0645\u0644\u064a\u0648\u0646 \u0631\u064a\u0627\u0644 \u0641\u064a \u062a\u0637\u0628\u064a\u0642 […]\" \/>\n<meta property=\"og:url\" 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