{"id":12017,"date":"2026-05-11T12:19:08","date_gmt":"2026-05-11T09:19:08","guid":{"rendered":"https:\/\/saudifoodtech.sa\/%d9%83%d9%8a%d9%81-%d8%aa%d8%ac%d8%a7%d9%87%d9%84%d8%aa-%d8%a8%d9%8a%d8%a8%d8%b3%d9%8a%d9%83%d9%88-%d8%a5%d8%b4%d8%a7%d8%b1%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d9%87%d9%84%d9%83%d8%ad%d8%aa\/"},"modified":"2026-05-11T13:05:06","modified_gmt":"2026-05-11T10:05:06","slug":"how-pepsico-ignored-the-consumer-signall","status":"publish","type":"post","link":"https:\/\/saudifoodtech.sa\/ar\/how-pepsico-ignored-the-consumer-signall\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u062c\u0627\u0647\u0644\u062a \u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u062d\u062a\u0649 \u062e\u0633\u0631\u062a \u062e\u0645\u0633\u064a\u0646 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\n\u0643\u064a\u0641 \u062a\u062c\u0627\u0647\u0644\u062a \u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u2014 \u0641\u0648\u062f\u062a\u0643 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629<\/title>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=IBM+Plex+Sans+Arabic:wght@300;400;500;600;700&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n :root {\r\n --ink: #0d0d0d;\r\n --paper: #f4f1ec;\r\n --gold: #b5922f;\r\n --gold-light: #cfa84a;\r\n --gold-pale: #ede0bc;\r\n --charcoal: #181818;\r\n --mid: #46413c;\r\n --rule: #c4b47a;\r\n --red: #8a1f1f;\r\n --white: #faf8f5;\r\n --surface: #f0ece4;\r\n }\r\n\r\n * { margin: 0; padding: 0; box-sizing: border-box; }\r\n\r\n body {\r\n background: var(--paper);\r\n color: var(--ink);\r\n font-family: 'IBM Plex Sans Arabic', sans-serif;\r\n line-height: 1.95;\r\n font-size: 17.5px;\r\n -webkit-font-smoothing: antialiased;\r\n }\r\n\r\n \/* MASTHEAD *\/\r\n .masthead {\r\n background: var(--charcoal);\r\n padding: 16px 52px;\r\n display: flex;\r\n justify-content: space-between;\r\n align-items: center;\r\n border-bottom: 1.5px solid var(--gold);\r\n }\r\n .masthead-brand {\r\n font-family: 'IBM Plex Sans Arabic', sans-serif;\r\n color: var(--gold-light);\r\n font-size: 12.5px;\r\n letter-spacing: 0.12em;\r\n font-weight: 600;\r\n text-transform: uppercase;\r\n }\r\n .masthead-tag {\r\n font-size: 11px;\r\n color: #666;\r\n letter-spacing: 0.12em;\r\n font-weight: 400;\r\n }\r\n\r\n \/* HERO *\/\r\n .hero {\r\n background: var(--charcoal);\r\n padding: 84px 52px 76px;\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n .hero::before {\r\n content: '';\r\n position: absolute;\r\n top: 0; right: 0;\r\n width: 48%;\r\n height: 100%;\r\n background: radial-gradient(ellipse at top right, rgba(181,146,47,0.07) 0%, transparent 68%);\r\n pointer-events: none;\r\n }\r\n .hero-inner {\r\n max-width: 800px;\r\n margin: 0 auto;\r\n position: relative;\r\n }\r\n .sector-label {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 10px;\r\n margin-bottom: 30px;\r\n }\r\n .sector-label span {\r\n font-size: 10.5px;\r\n color: var(--gold);\r\n letter-spacing: 0.2em;\r\n font-weight: 700;\r\n text-transform: uppercase;\r\n }\r\n .sector-label::before,\r\n .sector-label::after {\r\n content: '';\r\n display: block;\r\n height: 1px;\r\n width: 28px;\r\n background: var(--gold);\r\n opacity: 0.55;\r\n }\r\n .hero h1 {\r\n font-family: 'IBM Plex Sans Arabic', sans-serif;\r\n font-size: clamp(30px, 4.5vw, 52px);\r\n font-weight: 700;\r\n color: var(--white);\r\n line-height: 1.28;\r\n margin-bottom: 18px;\r\n letter-spacing: -0.01em;\r\n }\r\n .hero h1 em {\r\n font-style: normal;\r\n color: var(--gold-light);\r\n }\r\n .hero-sub {\r\n font-size: 16px;\r\n color: #999;\r\n line-height: 1.75;\r\n max-width: 580px;\r\n margin-bottom: 44px;\r\n font-weight: 400;\r\n }\r\n .hero-meta {\r\n display: flex;\r\n gap: 36px;\r\n align-items: flex-start;\r\n border-top: 1px solid rgba(181,146,47,0.25);\r\n padding-top: 24px;\r\n flex-wrap: wrap;\r\n }\r\n .meta-item {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 5px;\r\n }\r\n .meta-label {\r\n font-size: 9.5px;\r\n color: #555;\r\n letter-spacing: 0.16em;\r\n font-weight: 700;\r\n text-transform: uppercase;\r\n }\r\n .meta-value {\r\n font-size: 13px;\r\n color: #bbb;\r\n font-weight: 400;\r\n }\r\n\r\n \/* STATS BAR *\/\r\n .stats-bar {\r\n background: var(--gold);\r\n padding: 30px 52px;\r\n }\r\n .stats-inner {\r\n max-width: 800px;\r\n margin: 0 auto;\r\n display: grid;\r\n grid-template-columns: repeat(4, 1fr);\r\n gap: 0;\r\n }\r\n .stat-item {\r\n text-align: center;\r\n padding: 4px 20px;\r\n border-right: 1px solid rgba(0,0,0,0.14);\r\n }\r\n .stat-item:first-child { border-right: none; }\r\n .stat-num {\r\n font-family: 'IBM Plex Sans Arabic', sans-serif;\r\n font-size: 27px;\r\n font-weight: 700;\r\n color: var(--charcoal);\r\n line-height: 1;\r\n display: block;\r\n letter-spacing: -0.01em;\r\n }\r\n .stat-desc {\r\n font-size: 11.5px;\r\n color: rgba(0,0,0,0.6);\r\n margin-top: 7px;\r\n line-height: 1.45;\r\n font-weight: 400;\r\n }\r\n\r\n \/* ARTICLE BODY *\/\r\n .article-body {\r\n max-width: 800px;\r\n margin: 0 auto;\r\n padding: 68px 52px 104px;\r\n }\r\n\r\n \/* INTRO LEAD *\/\r\n .intro-lead {\r\n border-right: 3px solid var(--gold);\r\n padding: 18px 26px;\r\n margin-bottom: 44px;\r\n background: rgba(181,146,47,0.05);\r\n }\r\n .intro-lead p {\r\n font-size: 19px;\r\n color: var(--mid);\r\n line-height: 1.75;\r\n font-weight: 400;\r\n }\r\n .intro-lead cite {\r\n display: block;\r\n font-size: 11px;\r\n color: var(--gold);\r\n margin-top: 10px;\r\n font-style: normal;\r\n letter-spacing: 0.1em;\r\n font-weight: 600;\r\n }\r\n\r\n \/* SECTION *\/\r\n .section {\r\n margin-bottom: 68px;\r\n }\r\n .section-number {\r\n font-size: 10px;\r\n color: var(--gold);\r\n letter-spacing: 0.22em;\r\n font-weight: 700;\r\n margin-bottom: 9px;\r\n display: block;\r\n text-transform: uppercase;\r\n }\r\n .section h2 {\r\n font-family: 'IBM Plex Sans Arabic', sans-serif;\r\n font-size: 24px;\r\n font-weight: 700;\r\n color: var(--charcoal);\r\n margin-bottom: 26px;\r\n line-height: 1.38;\r\n padding-bottom: 14px;\r\n border-bottom: 1px solid var(--rule);\r\n letter-spacing: -0.01em;\r\n }\r\n .section p {\r\n margin-bottom: 20px;\r\n color: #262220;\r\n font-size: 17px;\r\n line-height: 1.95;\r\n }\r\n .section p:last-child { margin-bottom: 0; }\r\n\r\n strong.fig {\r\n font-size: 1.02em;\r\n font-weight: 700;\r\n color: var(--charcoal);\r\n }\r\n\r\n \/* HIGHLIGHT BOX *\/\r\n .highlight-box {\r\n background: var(--charcoal);\r\n color: var(--white);\r\n padding: 32px 38px;\r\n margin: 36px 0;\r\n position: relative;\r\n }\r\n .highlight-box::before {\r\n content: '';\r\n position: absolute;\r\n top: 0; right: 0;\r\n width: 3px;\r\n height: 100%;\r\n background: var(--gold);\r\n }\r\n .highlight-box p {\r\n color: #d8d0c4;\r\n font-size: 15.5px;\r\n margin-bottom: 14px;\r\n line-height: 1.85;\r\n }\r\n .highlight-box p:last-child { margin-bottom: 0; }\r\n .highlight-box strong { color: var(--gold-light); }\r\n\r\n \/* PULL QUOTE *\/\r\n .pull-quote {\r\n margin: 48px 0;\r\n padding: 28px 32px;\r\n border-top: 1px solid var(--rule);\r\n border-bottom: 1px solid var(--rule);\r\n }\r\n .pull-quote p {\r\n font-size: 20px;\r\n font-weight: 500;\r\n color: var(--charcoal);\r\n line-height: 1.6;\r\n margin: 0;\r\n }\r\n .pull-quote cite {\r\n display: block;\r\n font-size: 11px;\r\n color: var(--gold);\r\n margin-top: 14px;\r\n font-style: normal;\r\n letter-spacing: 0.1em;\r\n font-weight: 600;\r\n }\r\n\r\n \/* ANALYSIS BLOCKS *\/\r\n .analysis-block {\r\n border-right: 2px solid var(--gold);\r\n padding: 0 20px;\r\n margin: 26px 0;\r\n }\r\n .analysis-block .a-label {\r\n font-size: 10px;\r\n color: var(--gold);\r\n letter-spacing: 0.18em;\r\n font-weight: 700;\r\n margin-bottom: 8px;\r\n display: block;\r\n text-transform: uppercase;\r\n }\r\n .analysis-block p {\r\n margin-bottom: 0;\r\n font-size: 16px;\r\n color: var(--mid);\r\n line-height: 1.85;\r\n }\r\n\r\n \/* COMPARISON TABLE *\/\r\n .comparison-wrap {\r\n margin: 40px 0;\r\n border: 1px solid rgba(196,180,122,0.6);\r\n overflow: hidden;\r\n }\r\n .comparison-header {\r\n background: var(--charcoal);\r\n padding: 14px 22px;\r\n font-size: 11px;\r\n color: var(--gold);\r\n letter-spacing: 0.14em;\r\n font-weight: 700;\r\n text-transform: uppercase;\r\n }\r\n .comparison-row {\r\n display: grid;\r\n grid-template-columns: 1.1fr 1fr 1fr 1fr;\r\n border-bottom: 1px solid rgba(196,180,122,0.25);\r\n }\r\n .comparison-row:last-child { border-bottom: none; }\r\n .comparison-row.header-row { background: rgba(181,146,47,0.07); }\r\n .comp-cell {\r\n padding: 14px 18px;\r\n font-size: 14.5px;\r\n border-right: 1px solid rgba(196,180,122,0.22);\r\n color: var(--mid);\r\n line-height: 1.5;\r\n }\r\n .comp-cell:first-child { border-right: none; }\r\n .comp-cell.label {\r\n font-weight: 600;\r\n color: var(--charcoal);\r\n font-size: 12.5px;\r\n letter-spacing: 0.03em;\r\n }\r\n .comp-cell.highlight-col {\r\n color: var(--charcoal);\r\n font-weight: 700;\r\n font-size: 15.5px;\r\n }\r\n .up { color: #1e6b1e; font-size: 12px; }\r\n .down { color: var(--red); font-size: 12px; }\r\n\r\n \/* RULE *\/\r\n .rule {\r\n border: none;\r\n border-top: 1px solid var(--rule);\r\n margin: 52px 0;\r\n opacity: 0.45;\r\n }\r\n\r\n \/* CONCLUSION *\/\r\n .conclusion {\r\n background: var(--charcoal);\r\n color: var(--white);\r\n padding: 60px 52px;\r\n margin-top: 0;\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n .conclusion::after {\r\n content: '\u2014';\r\n position: absolute;\r\n left: -12px;\r\n bottom: -48px;\r\n font-family: 'IBM Plex Sans Arabic', sans-serif;\r\n font-size: 200px;\r\n color: rgba(181,146,47,0.05);\r\n line-height: 1;\r\n pointer-events: none;\r\n }\r\n .conclusion-inner {\r\n max-width: 800px;\r\n margin: 0 auto;\r\n position: relative;\r\n }\r\n .conclusion h2 {\r\n font-size: 26px;\r\n font-weight: 700;\r\n color: var(--gold-light);\r\n margin-bottom: 28px;\r\n letter-spacing: -0.01em;\r\n line-height: 1.35;\r\n }\r\n .conclusion p {\r\n color: #ccc5ba;\r\n font-size: 16.5px;\r\n margin-bottom: 20px;\r\n line-height: 1.9;\r\n }\r\n .conclusion strong { color: var(--white); }\r\n .final-question {\r\n margin-top: 36px;\r\n padding: 22px 28px;\r\n border: 1px solid rgba(181,146,47,0.35);\r\n font-size: 17px;\r\n color: var(--gold-light);\r\n line-height: 1.65;\r\n font-weight: 400;\r\n }\r\n\r\n \/* FOOTER *\/\r\n .article-footer {\r\n background: var(--charcoal);\r\n border-top: 1px solid rgba(181,146,47,0.2);\r\n padding: 22px 52px;\r\n display: flex;\r\n justify-content: space-between;\r\n align-items: center;\r\n }\r\n .footer-brand {\r\n font-size: 12.5px;\r\n color: #777;\r\n font-weight: 400;\r\n }\r\n .footer-brand strong { color: var(--gold); font-weight: 600; }\r\n .footer-tag {\r\n font-size: 10.5px;\r\n color: #444;\r\n letter-spacing: 0.1em;\r\n }\r\n\r\n \/* RESPONSIVE *\/\r\n @media (max-width: 700px) {\r\n .masthead, .hero, .article-body, .conclusion, .article-footer { padding-left: 22px; padding-right: 22px; }\r\n .stats-bar { padding-left: 22px; padding-right: 22px; }\r\n .stats-inner { grid-template-columns: repeat(2, 1fr); }\r\n .stat-item:nth-child(2) { border-right: none; }\r\n .hero h1 { font-size: 28px; }\r\n .hero-meta { gap: 18px; }\r\n .comparison-row { grid-template-columns: 1fr 1fr 1fr; }\r\n .comp-cell.label { display: none; }\r\n .pull-quote p { font-size: 17px; }\r\n }\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n\r\n\r\n<!-- HERO -->\r\n<section class=\"hero\">\r\n <div class=\"hero-inner\">\r\n <div class=\"sector-label\">\r\n <span>\u0633\u0644\u0639 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u00b7 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/span>\r\n <\/div>\r\n\r\n <h1>\u0643\u064a\u0641 \u062a\u062c\u0627\u0647\u0644\u062a \u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<br><em>\u062d\u062a\u0649 \u062e\u0633\u0631\u062a \u062e\u0645\u0633\u064a\u0646 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631<\/em><\/h1>\r\n\r\n <p class=\"hero-sub\">\u0623\u0643\u062b\u0631 \u0645\u0646 \u0639\u0642\u062f \u0645\u0646 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u062a\u0648\u0627\u0635\u0644\u060c \u0648\u062e\u0637\u0623 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0645\u062a\u062f \u0644\u0633\u0646\u062a\u064a\u0646\u060c \u0648\u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0633\u062a\u063a\u0644\u062a \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u0630\u0643\u0627\u0621. \u0642\u0631\u0627\u0621\u0629 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u0634\u0643\u0651\u0644 \u0627\u0644\u0623\u0632\u0645\u0629 \u0648\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u0644\u0627\u0635\u0647.<\/p>\r\n\r\n <div class=\"hero-meta\">\r\n <div class=\"meta-item\">\r\n <span class=\"meta-label\">\u0627\u0644\u0642\u0637\u0627\u0639<\/span>\r\n <span class=\"meta-value\">\u0633\u0644\u0639 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u00b7 \u0648\u062c\u0628\u0627\u062a \u062e\u0641\u064a\u0641\u0629<\/span>\r\n <\/div>\r\n\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<!-- STATS BAR -->\r\n<div class=\"stats-bar\">\r\n <div class=\"stats-inner\">\r\n <div class=\"stat-item\">\r\n <span class=\"stat-num\">50B$<\/span>\r\n <div class=\"stat-desc\">\u0642\u064a\u0645\u0629 \u0633\u0648\u0642\u064a\u0629 \u062a\u0628\u062e\u0631\u062a \u0645\u0646\u0630 \u0630\u0631\u0648\u0629 2023<\/div>\r\n <\/div>\r\n <div class=\"stat-item\">\r\n <span class=\"stat-num\">~50%<\/span>\r\n <div class=\"stat-desc\">\u0627\u0631\u062a\u0641\u0627\u0639 \u0633\u0639\u0631 \u062f\u0648\u0631\u064a\u062a\u0648\u0633 \u0628\u0648\u0648\u0644\u0645\u0627\u0631\u062a 2021\u20132025<\/div>\r\n <\/div>\r\n <div class=\"stat-item\">\r\n <span class=\"stat-num\">53<\/span>\r\n <div class=\"stat-desc\">\u0631\u0628\u0639\u0627\u064b \u0645\u062a\u0648\u0627\u0635\u0644\u0627\u064b \u0645\u0646 \u0646\u0645\u0648 \u0641\u0631\u064a\u062a\u0648-\u0644\u0627\u064a \u0642\u0628\u0644 \u0627\u0644\u0627\u0646\u0639\u0643\u0627\u0633<\/div>\r\n <\/div>\r\n <div class=\"stat-item\">\r\n <span class=\"stat-num\">15%<\/span>\r\n <div class=\"stat-desc\">\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0623\u0633\u0639\u0627\u0631 \u0623\u064f\u0639\u0644\u0646 \u0639\u0646\u0647\u0627 \u0641\u0628\u0631\u0627\u064a\u0631 2026<\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<!-- BODY -->\r\n<main class=\"article-body\">\r\n\r\n <!-- Intro pull quote -->\r\n <div class=\"intro-lead\">\r\n <p>\u00ab\u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0623\u0634\u062f \u062e\u0637\u0648\u0631\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u064a\u0633\u062a \u062d\u064a\u0646 \u062a\u0631\u0641\u0639 \u0627\u0644\u0633\u0639\u0631 \u2014 \u0628\u0644 \u062d\u064a\u0646 \u062a\u0642\u0646\u0639 \u0646\u0641\u0633\u0643 \u0628\u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0627 \u064a\u0645\u0644\u0643 \u0628\u062f\u064a\u0644\u0627\u064b.\u00bb<\/p>\r\n <\/div>\r\n\r\n <p>\u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0643\u0627\u0646\u062a \u062a\u0639\u0644\u0645 \u0623\u0646 \u0633\u0639\u0631 \u062f\u0648\u0631\u064a\u062a\u0648\u0633 \u0628\u0627\u062a \u0623\u0639\u0644\u0649 \u0645\u0645\u0627 \u064a\u062d\u062a\u0645\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0648\u0643\u0627\u0646 \u0648\u0648\u0644\u0645\u0627\u0631\u062a \u064a\u0639\u0644\u0645 \u0630\u0644\u0643 \u0623\u064a\u0636\u0627\u064b. \u0644\u0643\u0646 \u0627\u0644\u0642\u0631\u0627\u0631 \u062a\u0623\u062e\u0631\u060c \u0648\u0627\u0644\u0641\u0627\u062a\u0648\u0631\u0629 \u062c\u0627\u0621\u062a \u0628\u0627\u0647\u0638\u0629.<\/p>\r\n\r\n <p>\u0645\u0627 \u0628\u062f\u0627 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629 \u0642\u0631\u0627\u0631\u0627\u064b \u062a\u0633\u0639\u064a\u0631\u064a\u0627\u064b \u062f\u0641\u0627\u0639\u064a\u0627\u064b \u0645\u0628\u0631\u0631\u0627\u064b \u0641\u064a \u0633\u064a\u0627\u0642 \u0645\u0648\u062c\u0629 \u0627\u0644\u062a\u0636\u062e\u0645\u060c \u062a\u062d\u0648\u0651\u0644 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b \u0625\u0644\u0649 \u0623\u0632\u0645\u0629 \u0647\u064a\u0643\u0644\u064a\u0629 \u0623\u0639\u0645\u0642: \u062e\u0633\u0627\u0631\u0629 \u062b\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0648\u062a\u0631\u0627\u062c\u0639 \u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0631\u0641\u060c \u0648\u0635\u0639\u0648\u062f \u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0628\u0646\u0648\u0627 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u064b \u0645\u062e\u062a\u0644\u0641\u0627\u064b \u0645\u0639 \u0627\u0644\u0645\u0634\u062a\u0631\u064a. \u062e\u0645\u0633\u0648\u0646 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0645\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u062a\u0628\u062e\u0631\u062a\u060c \u0648\u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0643\u0627\u0646\u062a \u0645\u0648\u062c\u0648\u062f\u0629 \u0637\u0648\u0627\u0644 \u0627\u0644\u0648\u0642\u062a.<\/p>\r\n\r\n <hr class=\"rule\">\r\n\r\n <!-- SECTION 1 -->\r\n <div class=\"section\">\r\n <span class=\"section-number\">\u0623\u0648\u0644\u0627\u064b<\/span>\r\n <h2>\u062d\u064a\u0646 \u0623\u064f\u063a\u0644\u0642\u062a \u0646\u0627\u0641\u0630\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/h2>\r\n\r\n <p>\u0645\u0646\u062d\u062a \u0645\u0648\u062c\u0629 \u0627\u0644\u062a\u0636\u062e\u0645 \u0627\u0644\u062a\u064a \u0623\u0639\u0642\u0628\u062a \u062c\u0627\u0626\u062d\u0629 \u0643\u0648\u0641\u064a\u062f-19 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0621 \u0627\u0644\u0643\u0628\u0631\u0649 \u0647\u0627\u0645\u0634\u0627\u064b \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0627\u064b \u0644\u0631\u0641\u0639 \u0627\u0644\u0623\u0633\u0639\u0627\u0631. \u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a \u064a\u062a\u0639\u0627\u0645\u0644 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0630\u0627\u062a\u0647 \u0645\u0639 \u0627\u0631\u062a\u0641\u0627\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u0648\u062f \u0648\u0627\u0644\u0625\u064a\u062c\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0645\u0627 \u062e\u0641\u0651\u0641 \u0645\u0642\u0627\u0648\u0645\u062a\u0647 \u0644\u0632\u064a\u0627\u062f\u0627\u062a \u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0648\u0627\u062f \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0648\u062c\u0639\u0644\u0647\u0627 \u062a\u0645\u0631 \u062f\u0648\u0646 \u0627\u062d\u062a\u062c\u0627\u062c \u064a\u064f\u0630\u0643\u0631.<\/p>\r\n\r\n <p>\u0627\u0633\u062a\u0641\u0627\u062f\u062a \u0645\u0639\u0638\u0645 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0641\u062a\u0631\u0629 \u0644\u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u0647\u0648\u0627\u0645\u0634\u0647\u0627. \u0644\u0643\u0646 \u0641\u0631\u064a\u062a\u0648-\u0644\u0627\u064a\u060c \u0627\u0644\u0630\u0631\u0627\u0639 \u0627\u0644\u063a\u0630\u0627\u0626\u064a \u0644\u0628\u064a\u0628\u0633\u064a\u0643\u0648\u060c \u0648\u0627\u0635\u0644\u062a \u0627\u0644\u062f\u0641\u0639 \u062a\u0635\u0627\u0639\u062f\u064a\u0627\u064b \u062d\u062a\u0649 \u0628\u0639\u062f \u0623\u0646 \u0628\u062f\u0623\u062a \u0645\u0648\u062c\u0629 \u0627\u0644\u062a\u0636\u062e\u0645 \u0628\u0627\u0644\u0627\u0646\u062d\u0633\u0627\u0631 \u0648\u0628\u0639\u062f \u0623\u0646 \u0639\u0627\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0625\u0644\u0649 \u0627\u0644\u062a\u062d\u0633\u0633 \u0645\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631.<\/p>\r\n\r\n <div class=\"highlight-box\">\r\n <p>\u0641\u064a \u0641\u0626\u0629 \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u0645\u0627\u0644\u062d\u0629\u060c \u062b\u0645\u0629 \u0633\u0642\u0641 \u0644\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u062f\u0631\u0643\u0629. \u062d\u064a\u0646 \u064a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u0633\u0639\u0631 \u0647\u0630\u0627 \u0627\u0644\u0633\u0642\u0641\u060c \u0644\u0627 \u064a\u0642\u0644\u0651\u0635 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u0647 \u062a\u062f\u0631\u064a\u062c\u064a\u0627\u064b \u2014 \u0628\u0644 \u064a\u062a\u062d\u0648\u0644 \u0628\u0628\u0633\u0627\u0637\u0629 \u0625\u0644\u0649 \u0628\u062f\u064a\u0644 \u0623\u0631\u062e\u0635. \u0627\u062a\u0636\u062d \u0644\u0627\u062d\u0642\u0627\u064b \u0623\u0646 \u0647\u0630\u0627 \u0627\u0644\u0633\u0642\u0641 \u0643\u0627\u0646 \u0623\u062f\u0646\u0649 \u0645\u0646 <strong>\u0633\u0628\u0639\u0629 \u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0644\u0644\u0643\u064a\u0633 \u0627\u0644\u0643\u0628\u064a\u0631 \u0645\u0646 \u062f\u0648\u0631\u064a\u062a\u0648\u0633<\/strong>. \u0628\u0642\u064a\u062a \u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0641\u0648\u0642 \u0647\u0630\u0627 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0642\u0631\u0627\u0628\u0629 \u0639\u0627\u0645\u064a\u0646 \u0645\u062a\u0648\u0627\u0635\u0644\u064a\u0646\u060c \u0631\u063a\u0645 \u0623\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0643\u0627\u0646\u062a \u062a\u064f\u0638\u0647\u0631 \u062a\u062d\u0648\u0644\u0627\u064b \u0648\u0627\u0636\u062d\u0627\u064b \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/p>\r\n <\/div>\r\n\r\n <p>\u0648\u0628\u062d\u0644\u0648\u0644 2023\u060c \u0628\u062f\u0623\u062a \u0627\u0644\u0623\u0639\u0631\u0627\u0636 \u062a\u0638\u0647\u0631 \u0628\u0648\u0636\u0648\u062d \u062f\u0627\u062e\u0644 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0644\u0643\u0646 \u0627\u0644\u0622\u0644\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u062a\u062d\u0631\u0643\u062a \u0628\u0633\u0631\u0639\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u0627\u064b \u0639\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u0633\u0648\u0642.<\/p>\r\n <\/div>\r\n\r\n <!-- SECTION 2 -->\r\n <div class=\"section\">\r\n <span class=\"section-number\">\u062b\u0627\u0646\u064a\u0627\u064b<\/span>\r\n <h2>\u062d\u064a\u0646 \u064a\u0628\u062f\u0623 \u0627\u0644\u0631\u0641 \u0628\u0625\u0631\u0633\u0627\u0644 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a<\/h2>\r\n\r\n <p>\u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629\u060c \u0627\u0644\u0631\u0641 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0645\u0633\u0627\u062d\u0629 \u0639\u0631\u0636. \u0625\u0646\u0647 \u062a\u0635\u0648\u064a\u062a \u064a\u0648\u0645\u064a \u0639\u0644\u0649 \u0645\u0646 \u064a\u0645\u0644\u0643 \u0627\u0644\u0642\u0648\u0629 \u062f\u0627\u062e\u0644 \u0627\u0644\u0641\u0626\u0629 \u2014 \u0648\u064a\u0648\u0645\u064a\u0627\u064b\u060c \u064a\u064f\u0639\u0627\u062f \u062a\u0648\u0632\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0642\u0648\u0629 \u0627\u0633\u062a\u0646\u0627\u062f\u0627\u064b \u0625\u0644\u0649 \u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\r\n\r\n <p>\u0645\u0639 \u062a\u0632\u0627\u064a\u062f \u062a\u062d\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0639\u064a\u062f\u0627\u064b \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0641\u0631\u064a\u062a\u0648-\u0644\u0627\u064a\u060c \u0628\u062f\u0623 \u0648\u0648\u0644\u0645\u0627\u0631\u062a \u0628\u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u0632\u064a\u0639 \u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0631\u0641 \u0644\u0635\u0627\u0644\u062d \u0628\u062f\u064a\u0644\u064a\u0646 \u0623\u0648\u0636\u062d \u062a\u0633\u0639\u064a\u0631\u0627\u064b:<\/p>\r\n\r\n <div class=\"analysis-block\">\r\n <span class=\"a-label\">\u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u0623\u0648\u0644<\/span>\r\n <p>Great Value \u2014 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0648\u0648\u0644\u0645\u0627\u0631\u062a\u060c \u0627\u0644\u062a\u064a \u062a\u064f\u0648\u0641\u0631 \u0647\u0627\u0645\u0634\u0627\u064b \u0623\u0639\u0644\u0649 \u0644\u0644\u062a\u0627\u062c\u0631 \u0648\u0633\u0639\u0631\u0627\u064b \u0623\u0642\u0644 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0622\u0646\u064d \u0648\u0627\u062d\u062f.<\/p>\r\n <\/div>\r\n\r\n <div class=\"analysis-block\">\r\n <span class=\"a-label\">\u0627\u0644\u0645\u0633\u062a\u0641\u064a\u062f \u0627\u0644\u062b\u0627\u0646\u064a<\/span>\r\n <p>Takis \u2014 \u0627\u0644\u062a\u064a \u0643\u0634\u0641\u062a \u0628\u064f\u0639\u062f\u0627\u064b \u0623\u0639\u0645\u0642 \u0641\u064a \u0627\u0644\u0623\u0632\u0645\u0629. \u0628\u064a\u0646\u0645\u0627 \u0643\u0627\u0646\u062a \u0641\u0631\u064a\u062a\u0648-\u0644\u0627\u064a \u062a\u062f\u0627\u0641\u0639 \u0639\u0646 \u0647\u0648\u0627\u0645\u0634\u0647\u0627\u060c \u0643\u0627\u0646\u062a Takis \u062a\u0628\u0646\u064a \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u064b \u0645\u062e\u062a\u0644\u0641\u0627\u064b \u0645\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0623\u0635\u063a\u0631 \u0633\u0646\u0627\u064b: \u0646\u0643\u0647\u0627\u062a \u0623\u0643\u062b\u0631 \u062c\u0631\u0623\u0629\u060c \u0648\u0647\u0648\u064a\u0629 \u0628\u0635\u0631\u064a\u0629 \u0623\u0642\u0648\u0649\u060c \u0648\u062d\u0636\u0648\u0631 \u0631\u0642\u0645\u064a \u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a.<\/p>\r\n <\/div>\r\n\r\n <p>\u0627\u0631\u062a\u0641\u0627\u0639 \u0623\u0633\u0639\u0627\u0631 \u062f\u0648\u0631\u064a\u062a\u0648\u0633 \u0644\u0645 \u064a\u062e\u0644\u0642 \u0647\u0630\u0647 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u2014 \u0644\u0643\u0646\u0647 \u0633\u0631\u0651\u0639 \u0627\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0625\u0644\u064a\u0647\u0627 \u0628\u0635\u0648\u0631\u0629 \u0644\u0645 \u064a\u0643\u0646 \u0648\u0648\u0644\u0645\u0627\u0631\u062a \u0644\u064a\u062a\u062c\u0627\u0647\u0644\u0647\u0627.<\/p>\r\n\r\n <div class=\"pull-quote\">\r\n <p>\u062d\u064a\u0646 \u064a\u0628\u062f\u0623 \u0623\u0643\u0628\u0631 \u0634\u0631\u064a\u0643 \u062a\u062c\u0632\u0626\u0629 \u0644\u062f\u064a\u0643 \u0641\u064a \u062a\u0642\u0644\u064a\u0635 \u0645\u0633\u0627\u062d\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0631\u0641 \u0644\u0635\u0627\u0644\u062d \u0639\u0644\u0627\u0645\u062a\u0647 \u0627\u0644\u062e\u0627\u0635\u0629\u060c \u0641\u0647\u0648 \u0644\u0627 \u064a\u0641\u062a\u062d \u062a\u0641\u0627\u0648\u0636\u0627\u064b \u2014 \u0628\u0644 \u064a\u064f\u0639\u0644\u0646 \u0627\u0633\u062a\u0646\u062a\u0627\u062c\u0627\u064b \u062a\u0648\u0635\u0651\u0644 \u0625\u0644\u064a\u0647 \u0645\u0633\u0628\u0642\u0627\u064b: \u0623\u0646 \u062a\u0633\u0639\u064a\u0631\u0643 \u062a\u062c\u0627\u0648\u0632 \u0645\u0627 \u064a\u0642\u0628\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0641\u0626\u0629.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <!-- SECTION 3 -->\r\n <div class=\"section\">\r\n <span class=\"section-number\">\u062b\u0627\u0644\u062b\u0627\u064b<\/span>\r\n <h2>\u062b\u0644\u0627\u062b \u0623\u062f\u0648\u0627\u062a \u0644\u062a\u0623\u062c\u064a\u0644 \u0642\u0631\u0627\u0631 \u0648\u0627\u062d\u062f<\/h2>\r\n\r\n <p>\u0628\u062d\u0644\u0648\u0644 \u0645\u0637\u0644\u0639 2024\u060c \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u062e\u0641\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0636\u062d\u0629 \u062f\u0627\u062e\u0644\u064a\u0627\u064b. \u0644\u0643\u0646 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0628\u0634\u0643\u0644 \u0645\u0628\u0627\u0634\u0631\u060c \u0644\u062c\u0623\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b \u0623\u062f\u0648\u0627\u062a \u062a\u0643\u062a\u064a\u0643\u064a\u0629 \u0641\u064a \u0648\u0642\u062a \u0645\u062a\u0632\u0627\u0645\u0646:<\/p>\r\n\r\n <!-- Comparison table -->\r\n <div class=\"comparison-wrap\">\r\n <div class=\"comparison-header\">\u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u064a\u0629 \u0627\u0644\u062b\u0644\u0627\u062b \u2014 \u0627\u0644\u0647\u062f\u0641 \u0648\u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/div>\r\n <div class=\"comparison-row header-row\">\r\n <div class=\"comp-cell label\">\u0627\u0644\u0623\u0633\u0644\u0648\u0628<\/div>\r\n <div class=\"comp-cell\" style=\"font-weight:700;font-size:12.5px;color:var(--gold);\">\u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0645\u064f\u0639\u0644\u0646<\/div>\r\n <div class=\"comp-cell\" style=\"font-weight:700;font-size:12.5px;color:var(--mid);\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629<\/div>\r\n <\/div>\r\n <div class=\"comparison-row\">\r\n <div class=\"comp-cell label\">\u0627\u0644\u062a\u0636\u062e\u0645 \u0627\u0644\u062e\u0641\u064a<\/div>\r\n <div class=\"comp-cell highlight-col\">\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0647\u0627\u0645\u0634 \u0639\u0628\u0631 \u062a\u0642\u0644\u064a\u0635 \u062d\u062c\u0645 \u0627\u0644\u0639\u0628\u0648\u0629<\/div>\r\n <div class=\"comp-cell\">\u062a\u0622\u0643\u0644 \u062b\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629<\/div>\r\n <\/div>\r\n <div class=\"comparison-row\">\r\n <div class=\"comp-cell label\">\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629<\/div>\r\n <div class=\"comp-cell highlight-col\">\u062f\u0639\u0645 \u0627\u0644\u062d\u062c\u0645 \u0645\u0624\u0642\u062a\u0627\u064b \u0648\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0634\u0631\u0627\u0621<\/div>\r\n <div class=\"comp-cell\">\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0642\u0635\u064a\u0631 \u0627\u0644\u0623\u0645\u062f \u0641\u062d\u0633\u0628<\/div>\r\n <\/div>\r\n <div class=\"comparison-row\">\r\n <div class=\"comp-cell label\">\u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a<\/div>\r\n <div class=\"comp-cell highlight-col\">\u062a\u0628\u0631\u064a\u0631 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0628\u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629<\/div>\r\n <div class=\"comp-cell\">\u0627\u0644\u0648\u0639\u064a \u0627\u0633\u062a\u0645\u0631 \u2014 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u0645 \u064a\u0639\u062f<\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <p>\u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0645\u0634\u0631\u0648\u0639\u0629 \u0641\u064a \u0638\u0631\u0648\u0641 \u0645\u0646\u0627\u0633\u0628\u0629. \u0644\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0645\u062c\u062a\u0645\u0639\u0627\u064b \u0623\u0635\u0628\u062d \u0645\u062d\u0627\u0648\u0644\u0629 \u0644\u062a\u0623\u062c\u064a\u0644 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0623\u0635\u0639\u0628: \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0633\u0639\u0631 \u0625\u0644\u0649 \u0645\u0627 \u064a\u0642\u0628\u0644\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u0639\u0644\u0627\u064b.<\/p>\r\n\r\n <div class=\"highlight-box\">\r\n <p>\u0641\u064a \u0641\u0626\u0629 \u062a\u064f\u0634\u062a\u0631\u0649 \u0639\u062f\u0629 \u0645\u0631\u0627\u062a \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b\u060c \u064a\u0644\u0627\u062d\u0638 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u0643\u064a\u0633 \u0627\u0644\u0623\u062e\u0641 \u0628\u0633\u0631\u0639\u0629 \u0623\u0643\u0628\u0631 \u0645\u0645\u0627 \u062a\u062a\u0648\u0642\u0639 \u0623\u064a \u0634\u0631\u0643\u0629. \u063a\u0627\u0644\u0628\u0627\u064b \u0644\u0627 \u062a\u062a\u062d\u0648\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0644\u0627\u062d\u0638\u0629 \u0625\u0644\u0649 \u0634\u0643\u0648\u0649 \u0635\u0631\u064a\u062d\u0629 \u2014 \u0628\u0644 \u0625\u0644\u0649 \u062a\u063a\u064a\u064a\u0631 \u0647\u0627\u062f\u0626 \u0648\u0645\u0633\u062a\u0645\u0631 \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0644\u0627 \u064a\u0638\u0647\u0631 \u0641\u064a \u0627\u0633\u062a\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0644\u0631\u0623\u064a \u0644\u0643\u0646\u0647 \u064a\u064f\u0642\u0631\u0623 \u0641\u0648\u0631\u0627\u064b \u0641\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u064a\u0639.<\/p>\r\n <p><strong>\u0647\u0630\u0627 \u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u062a\u0636\u062e\u0645 \u0627\u0644\u062e\u0641\u064a \u0627\u0644\u0623\u0643\u062b\u0631 \u062e\u0637\u0648\u0631\u0629:<\/strong> \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0627 \u064a\u063a\u0636\u0628 \u062f\u0627\u0626\u0645\u0627\u064b \u2014 \u0644\u0643\u0646\u0647 \u064a\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u0639\u0648\u062f\u0629.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <!-- SECTION 4 -->\r\n <div class=\"section\">\r\n <span class=\"section-number\">\u0631\u0627\u0628\u0639\u0627\u064b<\/span>\r\n <h2>\u0623\u064a\u0646 \u0643\u0627\u0646\u062a \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0641\u0639\u0644\u0627\u064b\u061f<\/h2>\r\n\r\n <p>\u0627\u0644\u0642\u0636\u064a\u0629 \u0644\u0645 \u062a\u0643\u0646 \u0646\u0642\u0635\u0627\u064b \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0643\u0627\u0646\u062a \u0645\u062a\u0648\u0641\u0631\u0629 \u0628\u0648\u0641\u0631\u0629: \u0641\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a\u060c \u0641\u064a \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u0627\u0644\u0641\u0626\u0627\u062a\u060c \u0641\u064a \u062d\u0631\u0643\u0629 \u0627\u0644\u0631\u0641\u060c \u0648\u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u0627\u062c\u0631. \u0645\u0627 \u0643\u0627\u0646 \u0645\u0641\u0642\u0648\u062f\u0627\u064b \u0644\u0645 \u064a\u0643\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0629 \u2014 \u0628\u0644 \u0627\u0644\u0633\u0631\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u062d\u0648\u0644 \u0628\u0647\u0627 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631.<\/p>\r\n\r\n <div class=\"analysis-block\">\r\n <span class=\"a-label\">\u0627\u0644\u062a\u0634\u062e\u064a\u0635<\/span>\r\n <p>\u0627\u0644\u0641\u0631\u0642 \u0627\u0644\u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0643\u0627\u0646 \u064a\u0631\u0649 \u0627\u0644\u062a\u062d\u0648\u0644 \u0645\u0628\u0643\u0631\u0627\u064b. \u0644\u0643\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u062d\u062a\u0627\u062c\u062a \u0648\u0642\u062a\u0627\u064b \u0637\u0648\u064a\u0644\u0627\u064b \u062d\u062a\u0649 \u062a\u0639\u0628\u0631 \u0637\u0628\u0642\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0648\u0627\u0644\u062a\u0645\u0648\u064a\u0644 \u0648\u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0642\u0631\u0627\u0631 \u062a\u0633\u0639\u064a\u0631\u064a \u0641\u0639\u0644\u064a.<\/p>\r\n <\/div>\r\n\r\n <p>\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0628\u0641\u0627\u0639\u0644\u064a\u0629 \u0645\u0639 \u0636\u063a\u0648\u0637 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u062a\u0634\u062a\u0631\u0643 \u063a\u0627\u0644\u0628\u0627\u064b \u0641\u064a \u0633\u0645\u0629 \u0648\u0627\u062d\u062f\u0629: \u0641\u0631\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0641\u0626\u0627\u062a \u062a\u0645\u062a\u0644\u0643 \u0645\u0633\u0627\u0631\u0627\u064b \u0645\u0628\u0627\u0634\u0631\u0627\u064b \u0646\u062d\u0648 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0644\u0627 \u062f\u0648\u0631\u0627\u064b \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0627\u064b \u064a\u0645\u0631 \u0639\u0628\u0631 \u0637\u0628\u0642\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a.<\/p>\r\n\r\n <p>\u062d\u064a\u0646 \u062a\u062a\u062d\u0631\u0643 \u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0628\u0633\u0631\u0639\u0629 \u0623\u0628\u0637\u0623 \u0623\u0637\u0631\u0627\u0641\u0647\u0627\u060c \u062a\u0635\u0628\u062d \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0647\u064a\u0643\u0644\u064a\u0629 \u0644\u0627 \u062a\u062d\u0644\u064a\u0644\u064a\u0629. \u0648\u0647\u0630\u0627 \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u0627\u0644\u0630\u0627\u062a \u0647\u0648 \u0645\u0627 \u0636\u0627\u0639 \u0641\u064a\u0647 \u062b\u0645\u0627\u0646\u064a\u0629 \u0639\u0634\u0631 \u0634\u0647\u0631\u0627\u064b.<\/p>\r\n <\/div>\r\n\r\n <!-- SECTION 5 -->\r\n <div class=\"section\">\r\n <span class=\"section-number\">\u062e\u0627\u0645\u0633\u0627\u064b<\/span>\r\n <h2>\u0645\u0627\u0630\u0627 \u064a\u0648\u062c\u062f \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u061f<\/h2>\r\n\r\n <p>\u0628\u064a\u0646\u0645\u0627 \u0643\u0627\u0646\u062a \u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u062a\u062d\u0627\u0648\u0644 \u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u062b\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0623\u0639\u0642\u0627\u0628 \u0623\u0632\u0645\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0643\u0627\u0646 \u062a\u062d\u062f\u064d \u0645\u062e\u062a\u0644\u0641 \u064a\u062a\u0634\u0643\u0651\u0644 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0642\u0637\u0627\u0639 \u0628\u0623\u0643\u0645\u0644\u0647.<\/p>\r\n\r\n <p>\u0628\u062d\u0644\u0648\u0644 2025\u060c \u0627\u0644\u062a\u0632\u0645\u062a \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0648\u062c\u0628\u0627\u062a \u0627\u0644\u062e\u0641\u064a\u0641\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0628\u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u0623\u0635\u0628\u0627\u063a \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u0629 \u0627\u0644\u0645\u0634\u062a\u0642\u0629 \u0645\u0646 \u0627\u0644\u0628\u062a\u0631\u0648\u0644 \u0642\u0628\u0644 \u0646\u0647\u0627\u064a\u0629 2027. \u0627\u0644\u0623\u062d\u0645\u0631 40 \u0648\u0627\u0644\u0623\u0635\u0641\u0631 5 \u2014 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u0627\u0646 \u0639\u0646 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0628\u0631\u062a\u0642\u0627\u0644\u064a \u0627\u0644\u0645\u0645\u064a\u0632 \u0644\u062f\u0648\u0631\u064a\u062a\u0648\u0633 \u2014 \u0623\u0635\u0628\u062d\u0627 \u0645\u062d\u0648\u0631\u0627\u064b \u0645\u062a\u0632\u0627\u064a\u062f\u0627\u064b \u0644\u0644\u0646\u0642\u0627\u0634 \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a \u0648\u0627\u0644\u0635\u062d\u064a \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629.<\/p>\r\n\r\n <div class=\"highlight-box\">\r\n <p>\u0627\u0644\u062a\u062d\u062f\u064a \u0647\u0646\u0627 \u0644\u064a\u0633 \u062a\u0633\u0648\u064a\u0642\u064a\u0627\u064b \u0628\u062d\u062a\u0627\u064b. \u0625\u0646\u0647 \u0645\u0634\u0643\u0644\u0629 \u0639\u0644\u0645 \u063a\u0630\u0627\u0621 \u0648\u062a\u0635\u0646\u064a\u0639 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0639\u0627\u0644\u0645\u064a: \u0625\u064a\u062c\u0627\u062f \u0628\u062f\u0627\u0626\u0644 \u0637\u0628\u064a\u0639\u064a\u0629 \u0644\u0644\u0623\u0635\u0628\u0627\u063a \u062a\u064f\u0646\u062a\u062c \u0627\u0644\u0644\u0648\u0646 \u0630\u0627\u062a\u0647\u060c \u0648\u062a\u0635\u0645\u062f \u0623\u0645\u0627\u0645 \u0638\u0631\u0648\u0641 \u0627\u0644\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629\u060c \u0648\u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0637\u0639\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0645\u0638\u0647\u0631\u0647 \u0627\u0644\u0645\u0623\u0644\u0648\u0641 \u0644\u0645\u0644\u0627\u064a\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646.<\/p>\r\n <p>\u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0623\u0635\u0628\u062d\u062a \u0645\u0637\u0627\u0644\u0628\u0629 \u0628\u0625\u062f\u0627\u0631\u0629 <strong>\u062a\u062d\u0648\u0644\u064e\u064a\u0646 \u0645\u062a\u0632\u0627\u0645\u0646\u064e\u064a\u0646<\/strong>: \u0627\u0633\u062a\u0639\u0627\u062f\u0629 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0631\u060c \u0648\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0645\u0646\u062a\u062c \u0645\u064f\u0639\u0627\u062f \u0635\u064a\u0627\u063a\u062a\u0647. \u0643\u0644\u0627\u0647\u0645\u0627 \u064a\u062d\u062a\u0627\u062c \u0627\u0644\u0634\u064a\u0621 \u0630\u0627\u062a\u0647 \u2014 \u062b\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0623\u0646 \u0645\u0627 \u064a\u062d\u0628\u0647 \u0644\u0645 \u064a\u064f\u0646\u062a\u0632\u0639 \u0645\u0646\u0647.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <!-- SECTION 6 -->\r\n <div class=\"section\">\r\n <span class=\"section-number\">\u0633\u0627\u062f\u0633\u0627\u064b<\/span>\r\n <h2>\u0627\u0644\u0627\u0646\u0639\u0643\u0627\u0633 \u0627\u0644\u0623\u0634\u0645\u0644 \u0639\u0644\u0649 \u0642\u0637\u0627\u0639 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629<\/h2>\r\n\r\n <p>\u0644\u0639\u0642\u0648\u062f\u060c \u0628\u064f\u0646\u064a\u062a \u0642\u0648\u0629 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0643\u0628\u0631\u0649 \u0639\u0644\u0649 \u062b\u0644\u0627\u062b \u0631\u0643\u0627\u0626\u0632 \u062b\u0627\u0628\u062a\u0629: \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0648\u0627\u0633\u0639\u060c \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u062b\u064a\u0641\u0629\u060c \u0648\u0627\u0644\u0633\u064a\u0637\u0631\u0629 \u0639\u0644\u0649 \u0645\u0633\u0627\u062d\u0627\u062a \u0627\u0644\u0631\u0641. \u0627\u0644\u064a\u0648\u0645\u060c \u062a\u062a\u0639\u0631\u0636 \u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u062b\u0644\u0627\u062b \u0644\u0636\u063a\u0637 \u0645\u062a\u0632\u0627\u0645\u0646 \u0645\u0646 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0644\u0645 \u062a\u0643\u0646 \u0645\u0648\u062c\u0648\u062f\u0629 \u0642\u0628\u0644 \u0639\u0642\u062f.<\/p>\r\n\r\n <p>\u0627\u0644\u062a\u0627\u062c\u0631 \u0627\u0644\u0643\u0628\u064a\u0631 \u064a\u0645\u062a\u0644\u0643 \u0627\u0644\u0622\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0645\u0633\u062a\u0648\u0649 \u0645\u0646 \u0627\u0644\u062a\u0641\u0635\u064a\u0644 \u064a\u0641\u0648\u0642 \u0645\u0627 \u062a\u0645\u062a\u0644\u0643\u0647 \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0645\u0635\u0646\u0639\u0629 \u0646\u0641\u0633\u0647\u0627. \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0623\u0635\u0628\u062d\u062a \u0623\u0641\u0636\u0644 \u062c\u0648\u062f\u0629\u064b \u0648\u0623\u0643\u062b\u0631 \u062b\u0642\u0629 \u0644\u062f\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643. \u0648\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0646\u0641\u0633\u0647 \u0628\u0627\u062a \u064a\u0646\u062a\u0642\u0644 \u0645\u0646 \u0639\u0644\u0627\u0645\u0629 \u0625\u0644\u0649 \u0623\u062e\u0631\u0649 \u0628\u0633\u0631\u0639\u0629 \u063a\u064a\u0631 \u0645\u0633\u0628\u0648\u0642\u0629\u060c \u0645\u062f\u0641\u0648\u0639\u0627\u064b \u0628\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0648\u062a\u0648\u0635\u064a\u0627\u062a \u0631\u0642\u0645\u064a\u0629 \u0644\u0627 \u0628\u0648\u0644\u0627\u0621 \u062a\u0642\u0644\u064a\u062f\u064a.<\/p>\r\n\r\n <div class=\"pull-quote\">\r\n <p>\u0627\u0644\u0633\u0624\u0627\u0644 \u0644\u0645 \u064a\u0639\u062f: \u0647\u0644 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u0631\u0641\u0639 \u0623\u0633\u0639\u0627\u0631\u0647\u0627\u061f \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0647\u0648: \u0643\u0645 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0648\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0639\u062f \u0623\u0646 \u062a\u0631\u0641\u0639\u0647\u0627\u061f \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629\u060c \u0643\u0645\u0627 \u0623\u062b\u0628\u062a\u062a \u062d\u0627\u0644\u0629 \u0641\u0631\u064a\u062a\u0648-\u0644\u0627\u064a\u060c \u0623\u0642\u0635\u0631 \u0645\u0645\u0627 \u062a\u0641\u062a\u0631\u0636\u0647 \u0623\u064a \u062e\u0637\u0629 \u062a\u0633\u0639\u064a\u0631 \u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0642\u0648\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062d\u062f\u0647\u0627.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n<\/main>\r\n\r\n<!-- CONCLUSION -->\r\n<div class=\"conclusion\">\r\n <div class=\"conclusion-inner\">\r\n <h2>\u062b\u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0648\u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631<\/h2>\r\n\r\n <p>\u0642\u0636\u064a\u0629 \u0641\u0631\u064a\u062a\u0648-\u0644\u0627\u064a \u0644\u064a\u0633\u062a \u0642\u0635\u0629 \u0645\u0639\u0644\u0648\u0645\u0629 \u0645\u0641\u0642\u0648\u062f\u0629. \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0643\u0627\u0646\u062a \u0645\u0648\u062c\u0648\u062f\u0629: \u0639\u0644\u0649 \u0627\u0644\u0631\u0641\u060c \u0648\u0641\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0648\u0644\u0645\u0627\u0631\u062a\u060c \u0648\u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u064a\u0648\u0645\u064a. \u0644\u0643\u0646 \u0628\u064a\u0646 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u0627\u0644\u0635\u0639\u0628\u060c \u0636\u0627\u0639\u062a \u0642\u0631\u0627\u0628\u0629 <strong>\u062b\u0645\u0627\u0646\u064a\u0629 \u0639\u0634\u0631 \u0634\u0647\u0631\u0627\u064b<\/strong> \u2014 \u0648\u0647\u0630\u0647 \u063a\u0627\u0644\u0628\u0627\u064b \u0647\u064a \u0627\u0644\u0645\u0633\u0627\u0641\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0631\u0627\u0643\u0645 \u062f\u0627\u062e\u0644\u0647\u0627 \u0627\u0644\u0636\u0631\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649.<\/p>\r\n\r\n <p>\u0645\u0627 \u064a\u062c\u0639\u0644 \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 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\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0628\u0646\u0633\u0628\u0629 15% \u0641\u064a \u0641\u0628\u0631\u0627\u064a\u0631 2026 \u0644\u064a\u0633 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0642\u0635\u0629 \u2014 \u0628\u0644 \u0647\u0648 \u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0627\u0644\u0645\u062a\u0623\u062e\u0631 \u0628\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u062a\u0642\u0648\u0644\u0647 \u0645\u0646\u0630 \u0623\u0645\u062f. \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0627\u0644\u0630\u064a \u0633\u064a\u064f\u062c\u064a\u0628 \u0639\u0646\u0647 \u0627\u0644\u0633\u0648\u0642 \u0641\u064a \u0627\u0644\u0623\u0634\u0647\u0631 \u0627\u0644\u0642\u0627\u062f\u0645\u0629: \u0647\u0644 \u064a\u0639\u0648\u062f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0639\u062f \u0623\u0646 \u0648\u062c\u062f \u0628\u062f\u064a\u0644\u0627\u064b \u064a\u0646\u0627\u0633\u0628\u0647\u061f\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0643\u064a\u0641 \u062a\u062c\u0627\u0647\u0644\u062a \u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u2014 \u0641\u0648\u062f\u062a\u0643 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0633\u0644\u0639 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u00b7 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0643\u064a\u0641 \u062a\u062c\u0627\u0647\u0644\u062a \u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u062d\u062a\u0649 \u062e\u0633\u0631\u062a \u062e\u0645\u0633\u064a\u0646 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\u062e\u0641\u064a\u0641\u0629 50B$ \u0642\u064a\u0645\u0629 […]<\/p>\n","protected":false},"author":3,"featured_media":12036,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-12017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0643\u064a\u0641 \u062a\u062c\u0627\u0647\u0644\u062a \u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u062d\u062a\u0649 \u062e\u0633\u0631\u062a \u062e\u0645\u0633\u064a\u0646 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 - Saudi FoodTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudifoodtech.sa\/ar\/how-pepsico-ignored-the-consumer-signall\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0643\u064a\u0641 \u062a\u062c\u0627\u0647\u0644\u062a \u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u062d\u062a\u0649 \u062e\u0633\u0631\u062a \u062e\u0645\u0633\u064a\u0646 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 - Saudi FoodTech\" \/>\n<meta property=\"og:description\" content=\"\u0643\u064a\u0641 \u062a\u062c\u0627\u0647\u0644\u062a \u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u2014 \u0641\u0648\u062f\u062a\u0643 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0633\u0644\u0639 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u00b7 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0643\u064a\u0641 \u062a\u062c\u0627\u0647\u0644\u062a \u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u062d\u062a\u0649 \u062e\u0633\u0631\u062a \u062e\u0645\u0633\u064a\u0646 \u0645\u0644\u064a\u0627\u0631 \u062f\u0648\u0644\u0627\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0639\u0642\u062f \u0645\u0646 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u062a\u0648\u0627\u0635\u0644\u060c \u0648\u062e\u0637\u0623 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0627\u0645\u062a\u062f \u0644\u0633\u0646\u062a\u064a\u0646\u060c \u0648\u0639\u0644\u0627\u0645\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0633\u062a\u063a\u0644\u062a \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u0630\u0643\u0627\u0621. \u0642\u0631\u0627\u0621\u0629 \u0641\u064a \u0643\u064a\u0641\u064a\u0629 \u062a\u0634\u0643\u0651\u0644 \u0627\u0644\u0623\u0632\u0645\u0629 \u0648\u0645\u0627 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u0644\u0627\u0635\u0647. \u0627\u0644\u0642\u0637\u0627\u0639 \u0633\u0644\u0639 \u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u00b7 \u0648\u062c\u0628\u0627\u062a \u062e\u0641\u064a\u0641\u0629 50B$ \u0642\u064a\u0645\u0629 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudifoodtech.sa\/ar\/how-pepsico-ignored-the-consumer-signall\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudi FoodTech\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-11T09:19:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T10:05:06+00:00\" \/>\n<meta property=\"og:image\" 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class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/saudifoodtech.sa\\\/ar\\\/how-pepsico-ignored-the-consumer-signall\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/saudifoodtech.sa\\\/ar\\\/how-pepsico-ignored-the-consumer-signall\\\/\"},\"author\":{\"name\":\"SaudiFood Tech\",\"@id\":\"https:\\\/\\\/saudifoodtech.sa\\\/ar\\\/#\\\/schema\\\/person\\\/3abf532467e3107e0b49828630d503ea\"},\"headline\":\"\u0643\u064a\u0641 \u062a\u062c\u0627\u0647\u0644\u062a \u0628\u064a\u0628\u0633\u064a\u0643\u0648 \u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u062d\u062a\u0649 \u062e\u0633\u0631\u062a \u062e\u0645\u0633\u064a\u0646 \u0645\u0644\u064a\u0627\u0631 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