{"id":12166,"date":"2026-05-18T13:54:35","date_gmt":"2026-05-18T10:54:35","guid":{"rendered":"https:\/\/saudifoodtech.sa\/%d9%85%d8%a7-%d9%88%d8%b1%d8%a7%d8%a1-%d8%a7%d9%84%d8%a8%d9%8a%d8%b1%d8%a9-%d9%83%d9%8a%d9%81-%d8%aa%d8%b9%d9%8a%d8%af%d8%b5%d9%86%d8%a7%d8%b9%d8%a9-%d8%a7%d9%84%d8%aa%d8%ae%d9%85%d9%8a%d8%b1-%d8%a7\/"},"modified":"2026-05-19T00:32:03","modified_gmt":"2026-05-18T21:32:03","slug":"beyond-beer-how-the-global-brewing-industry-is-reinventing-it-self","status":"publish","type":"post","link":"https:\/\/saudifoodtech.sa\/ar\/beyond-beer-how-the-global-brewing-industry-is-reinventing-it-self\/","title":{"rendered":"\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0645\u064a\u0631: \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u063a\u0630\u0627\u0626\u064a"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\r\n\r\n\r\n\r\n\r\n\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0645\u064a\u0631: \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u063a\u0630\u0627\u0626\u064a \u2014 Saudi FoodTech<\/title>\r\n<meta name=\"description\" content=\"\u062a\u0631\u0627\u062c\u0639\u062a \u0623\u062d\u062c\u0627\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0631\u0629 \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0645\u062c\u062f\u062f\u0627\u064b \u0641\u064a 2025. \u062a\u062d\u0631\u0643\u0627\u062a \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0646\u062d\u0648 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u2014 \u0645\u0646 Outd00r Brewing \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a Tenzing \u2014 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c\u0627\u062a. \u0625\u0646\u0647\u0627 \u0625\u0639\u0627\u062f\u0629 \u062a\u0645\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0645\u0627 \u064a\u0639\u0646\u064a\u0647 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0634\u0631\u0643\u0629 \u0645\u0634\u0631\u0648\u0628\u0627\u062a.\">\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=IBM+Plex+Sans+Arabic:wght@300;400;500;600;700&family=Inter:wght@300;400;500;600;700;900&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n :root {\r\n --ink: #0e0e0e;\r\n --paper: #f5f0e8;\r\n --gold: #b8973a;\r\n --gold-light: #d4af5a;\r\n --gold-pale: #f0e4c0;\r\n --charcoal: #1c1c1c;\r\n --mid: #4a4540;\r\n --rule: #c8b882;\r\n --accent-red: #8b2020;\r\n --white: #faf8f4;\r\n }\r\n\r\n * { margin: 0; padding: 0; box-sizing: border-box; }\r\n\r\n body {\r\n background: var(--paper);\r\n color: var(--ink);\r\n font-family: 'IBM Plex Sans Arabic', 'Inter', system-ui, sans-serif;\r\n line-height: 2;\r\n font-size: 18px;\r\n direction: rtl;\r\n }\r\n\r\n \/* \u2500\u2500 MASTHEAD \u2500\u2500 *\/\r\n .masthead {\r\n background: var(--charcoal);\r\n padding: 18px 48px;\r\n display: flex;\r\n justify-content: space-between;\r\n align-items: center;\r\n border-bottom: 2px solid var(--gold);\r\n }\r\n\r\n .masthead-brand {\r\n font-family: 'IBM Plex Sans Arabic', system-ui, sans-serif;\r\n color: var(--gold-light);\r\n font-size: 13px;\r\n letter-spacing: 0.04em;\r\n font-weight: 500;\r\n }\r\n\r\n .masthead-tag {\r\n font-size: 11px;\r\n color: #888;\r\n letter-spacing: 0.08em;\r\n }\r\n\r\n \/* \u2500\u2500 HERO \u2500\u2500 *\/\r\n .hero {\r\n background: var(--charcoal);\r\n padding: 80px 48px 72px;\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n\r\n .hero::before {\r\n content: '';\r\n position: absolute;\r\n top: 0; right: 0;\r\n width: 45%;\r\n height: 100%;\r\n background: radial-gradient(ellipse at top right, rgba(184,151,58,0.08) 0%, transparent 70%);\r\n pointer-events: none;\r\n }\r\n\r\n .hero-inner {\r\n max-width: 820px;\r\n margin: 0 auto;\r\n position: relative;\r\n }\r\n\r\n .sector-label {\r\n display: inline-flex;\r\n align-items: center;\r\n gap: 12px;\r\n margin-bottom: 32px;\r\n }\r\n\r\n .sector-label span {\r\n font-size: 12px;\r\n color: var(--gold);\r\n letter-spacing: 0.06em;\r\n font-weight: 700;\r\n }\r\n\r\n .sector-label::before,\r\n .sector-label::after {\r\n content: '';\r\n display: block;\r\n height: 1px;\r\n width: 32px;\r\n background: var(--gold);\r\n opacity: 0.6;\r\n }\r\n\r\n .hero h1 {\r\n font-family: 'IBM Plex Sans Arabic', system-ui, sans-serif;\r\n font-size: clamp(32px, 4.5vw, 54px);\r\n font-weight: 700;\r\n color: var(--white);\r\n line-height: 1.35;\r\n margin-bottom: 20px;\r\n }\r\n\r\n .hero h1 em {\r\n font-style: normal;\r\n color: var(--gold-light);\r\n }\r\n\r\n .hero-sub {\r\n font-size: 17px;\r\n color: #aaa;\r\n line-height: 1.9;\r\n max-width: 600px;\r\n margin-bottom: 40px;\r\n font-weight: 300;\r\n }\r\n\r\n .hero-meta {\r\n display: flex;\r\n gap: 32px;\r\n align-items: center;\r\n border-top: 1px solid rgba(184,151,58,0.3);\r\n padding-top: 24px;\r\n flex-direction: row-reverse;\r\n justify-content: flex-end;\r\n }\r\n\r\n .meta-item {\r\n display: flex;\r\n flex-direction: column;\r\n gap: 4px;\r\n align-items: flex-end;\r\n }\r\n\r\n .meta-label {\r\n font-size: 10px;\r\n color: #666;\r\n letter-spacing: 0.08em;\r\n font-weight: 600;\r\n }\r\n\r\n .meta-value {\r\n font-size: 13px;\r\n color: #ccc;\r\n }\r\n\r\n \/* \u2500\u2500 STATS BAR \u2500\u2500 *\/\r\n .stats-bar {\r\n background: var(--gold);\r\n padding: 28px 48px;\r\n }\r\n\r\n .stats-inner {\r\n max-width: 820px;\r\n margin: 0 auto;\r\n display: grid;\r\n grid-template-columns: repeat(4, 1fr);\r\n gap: 0;\r\n direction: rtl;\r\n }\r\n\r\n .stat-item {\r\n text-align: center;\r\n padding: 0 16px;\r\n border-left: 1px solid rgba(0,0,0,0.15);\r\n }\r\n\r\n .stat-item:last-child { border-left: none; }\r\n\r\n .stat-num {\r\n font-family: 'Inter', system-ui, sans-serif;\r\n font-size: 30px;\r\n font-weight: 900;\r\n color: var(--charcoal);\r\n line-height: 1;\r\n display: block;\r\n direction: ltr;\r\n }\r\n\r\n .stat-desc {\r\n font-size: 11px;\r\n color: rgba(0,0,0,0.6);\r\n margin-top: 6px;\r\n line-height: 1.5;\r\n letter-spacing: 0.02em;\r\n }\r\n\r\n \/* \u2500\u2500 BODY \u2500\u2500 *\/\r\n .article-body {\r\n max-width: 820px;\r\n margin: 0 auto;\r\n padding: 64px 48px 100px;\r\n }\r\n\r\n .intro-quote {\r\n border-right: 4px solid var(--gold);\r\n border-left: none;\r\n padding: 20px 28px;\r\n margin-bottom: 48px;\r\n background: rgba(184,151,58,0.06);\r\n }\r\n\r\n .intro-quote p {\r\n font-family: 'IBM Plex Sans Arabic', system-ui, sans-serif;\r\n font-size: 19px;\r\n color: var(--mid);\r\n font-style: normal;\r\n line-height: 1.9;\r\n }\r\n\r\n .intro-quote cite {\r\n display: block;\r\n font-size: 12px;\r\n color: var(--gold);\r\n margin-top: 10px;\r\n font-style: normal;\r\n letter-spacing: 0.04em;\r\n }\r\n\r\n .section {\r\n margin-bottom: 64px;\r\n }\r\n\r\n .section-number {\r\n font-size: 11px;\r\n color: var(--gold);\r\n letter-spacing: 0.06em;\r\n font-weight: 700;\r\n margin-bottom: 8px;\r\n display: block;\r\n }\r\n\r\n .section h2 {\r\n font-family: 'IBM Plex Sans Arabic', system-ui, sans-serif;\r\n font-size: 26px;\r\n font-weight: 700;\r\n color: var(--charcoal);\r\n margin-bottom: 28px;\r\n line-height: 1.45;\r\n padding-bottom: 16px;\r\n border-bottom: 1px solid var(--rule);\r\n }\r\n\r\n .section p {\r\n margin-bottom: 20px;\r\n color: #2a2520;\r\n font-size: 17.5px;\r\n }\r\n\r\n .highlight-box {\r\n background: var(--charcoal);\r\n color: var(--white);\r\n padding: 32px 36px;\r\n margin: 36px 0;\r\n position: relative;\r\n }\r\n\r\n .highlight-box::before {\r\n content: '';\r\n position: absolute;\r\n top: 0; right: 0;\r\n left: auto;\r\n width: 4px;\r\n height: 100%;\r\n background: var(--gold);\r\n }\r\n\r\n .highlight-box p {\r\n color: #e0d8cc;\r\n font-size: 16px;\r\n margin-bottom: 16px;\r\n }\r\n\r\n .highlight-box p:last-child { margin-bottom: 0; }\r\n\r\n .highlight-box strong {\r\n color: var(--gold-light);\r\n }\r\n\r\n .comparison-wrap {\r\n margin: 40px 0;\r\n overflow: hidden;\r\n border: 1px solid var(--rule);\r\n }\r\n\r\n .comparison-header {\r\n background: var(--charcoal);\r\n padding: 14px 24px;\r\n font-size: 11px;\r\n color: var(--gold);\r\n letter-spacing: 0.06em;\r\n font-weight: 600;\r\n }\r\n\r\n .comparison-row {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr 1fr;\r\n border-bottom: 1px solid rgba(184,151,58,0.2);\r\n direction: rtl;\r\n }\r\n\r\n .comparison-row:last-child { border-bottom: none; }\r\n\r\n .comparison-row.header-row {\r\n background: rgba(184,151,58,0.08);\r\n }\r\n\r\n .comp-cell {\r\n padding: 16px 20px;\r\n font-size: 15px;\r\n border-left: 1px solid rgba(184,151,58,0.2);\r\n border-right: none;\r\n color: var(--mid);\r\n }\r\n\r\n .comp-cell:last-child { border-left: none; }\r\n\r\n .comp-cell.label {\r\n font-weight: 600;\r\n color: var(--charcoal);\r\n font-size: 12px;\r\n letter-spacing: 0.04em;\r\n }\r\n\r\n .comp-cell.hero-col {\r\n color: var(--charcoal);\r\n font-weight: 700;\r\n font-size: 16px;\r\n font-family: 'IBM Plex Sans Arabic', system-ui, sans-serif;\r\n }\r\n\r\n .analysis-block {\r\n border-right: 2px solid var(--gold);\r\n border-left: none;\r\n padding: 0 20px;\r\n margin: 28px 0;\r\n }\r\n\r\n .analysis-block .a-label {\r\n font-size: 11px;\r\n color: var(--gold);\r\n letter-spacing: 0.06em;\r\n font-weight: 700;\r\n margin-bottom: 8px;\r\n display: block;\r\n }\r\n\r\n .analysis-block p {\r\n margin-bottom: 0;\r\n font-size: 16.5px;\r\n }\r\n\r\n strong.fig {\r\n font-family: 'Inter', system-ui, sans-serif;\r\n font-size: 1.05em;\r\n color: var(--charcoal);\r\n direction: ltr;\r\n display: inline-block;\r\n }\r\n\r\n .rule {\r\n border: none;\r\n border-top: 1px solid var(--rule);\r\n margin: 48px 0;\r\n opacity: 0.5;\r\n }\r\n\r\n \/* \u2500\u2500 FOUR-PILLAR GRID \u2500\u2500 *\/\r\n .pillars-grid {\r\n display: grid;\r\n grid-template-columns: 1fr 1fr;\r\n gap: 16px;\r\n margin: 40px 0;\r\n }\r\n\r\n .pillar-card {\r\n border: 1px solid var(--rule);\r\n padding: 24px 22px;\r\n background: rgba(184,151,58,0.04);\r\n position: relative;\r\n }\r\n\r\n .pillar-card::before {\r\n content: '';\r\n position: absolute;\r\n top: 0; right: 0;\r\n left: auto;\r\n width: 3px;\r\n height: 100%;\r\n background: var(--gold);\r\n opacity: 0.5;\r\n }\r\n\r\n .pillar-num {\r\n font-family: 'Inter', system-ui, sans-serif;\r\n font-size: 32px;\r\n font-weight: 900;\r\n color: var(--gold-pale);\r\n line-height: 1;\r\n margin-bottom: 8px;\r\n direction: ltr;\r\n text-align: right;\r\n }\r\n\r\n .pillar-title {\r\n font-family: 'IBM Plex Sans Arabic', system-ui, sans-serif;\r\n font-size: 16px;\r\n font-weight: 700;\r\n color: var(--charcoal);\r\n margin-bottom: 10px;\r\n }\r\n\r\n .pillar-body {\r\n font-size: 14.5px;\r\n color: var(--mid);\r\n line-height: 1.85;\r\n margin-bottom: 0 !important;\r\n }\r\n\r\n \/* \u2500\u2500 SIGNAL LIST \u2500\u2500 *\/\r\n .signal-list {\r\n margin: 32px 0;\r\n list-style: none;\r\n }\r\n\r\n .signal-list li {\r\n display: flex;\r\n align-items: flex-start;\r\n gap: 16px;\r\n padding: 16px 0;\r\n border-bottom: 1px solid rgba(184,151,58,0.18);\r\n font-size: 16.5px;\r\n color: #2a2520;\r\n flex-direction: row-reverse;\r\n }\r\n\r\n .signal-list li:last-child { border-bottom: none; }\r\n\r\n .signal-list .s-icon {\r\n flex-shrink: 0;\r\n width: 28px;\r\n height: 28px;\r\n background: var(--gold);\r\n color: var(--charcoal);\r\n display: flex;\r\n align-items: center;\r\n justify-content: center;\r\n font-size: 13px;\r\n font-weight: 700;\r\n font-family: 'Inter', system-ui, sans-serif;\r\n margin-top: 2px;\r\n }\r\n\r\n .signal-list li span:last-child {\r\n text-align: right;\r\n }\r\n\r\n \/* \u2500\u2500 CASE BOX \u2500\u2500 *\/\r\n .case-box {\r\n border: 1px solid var(--accent-red);\r\n padding: 28px 32px;\r\n margin: 40px 0;\r\n position: relative;\r\n background: rgba(139,32,32,0.03);\r\n }\r\n\r\n .case-box-label {\r\n font-size: 11px;\r\n color: var(--accent-red);\r\n letter-spacing: 0.06em;\r\n font-weight: 700;\r\n margin-bottom: 14px;\r\n display: block;\r\n }\r\n\r\n .case-box p {\r\n font-size: 16px;\r\n color: #2a2520;\r\n margin-bottom: 14px;\r\n }\r\n\r\n .case-box p:last-child { margin-bottom: 0; }\r\n\r\n \/* \u2500\u2500 CONCLUSION \u2500\u2500 *\/\r\n .conclusion {\r\n background: var(--charcoal);\r\n color: var(--white);\r\n padding: 56px 48px;\r\n margin-top: 64px;\r\n position: relative;\r\n overflow: hidden;\r\n }\r\n\r\n .conclusion::after {\r\n content: '\u2190';\r\n position: absolute;\r\n left: -10px;\r\n right: auto;\r\n bottom: -50px;\r\n font-family: 'Inter', system-ui, sans-serif;\r\n font-size: 240px;\r\n color: rgba(184,151,58,0.05);\r\n line-height: 1;\r\n pointer-events: none;\r\n }\r\n\r\n .conclusion-inner {\r\n max-width: 820px;\r\n margin: 0 auto;\r\n position: relative;\r\n }\r\n\r\n .conclusion h2 {\r\n font-family: 'IBM Plex Sans Arabic', system-ui, sans-serif;\r\n font-size: 28px;\r\n color: var(--gold-light);\r\n margin-bottom: 28px;\r\n font-weight: 700;\r\n }\r\n\r\n .conclusion p {\r\n color: #d0c8bc;\r\n font-size: 17px;\r\n margin-bottom: 20px;\r\n line-height: 2;\r\n }\r\n\r\n .conclusion strong {\r\n color: var(--white);\r\n }\r\n\r\n .final-question {\r\n margin-top: 36px;\r\n padding: 24px 28px;\r\n border: 1px solid rgba(184,151,58,0.4);\r\n font-family: 'IBM Plex Sans Arabic', system-ui, sans-serif;\r\n font-size: 18px;\r\n color: var(--gold-light);\r\n line-height: 1.85;\r\n }\r\n\r\n \/* \u2500\u2500 FOOTER \u2500\u2500 *\/\r\n .article-footer {\r\n background: var(--charcoal);\r\n border-top: 1px solid rgba(184,151,58,0.3);\r\n padding: 24px 48px;\r\n display: flex;\r\n justify-content: space-between;\r\n align-items: center;\r\n }\r\n\r\n .footer-brand {\r\n font-size: 13px;\r\n color: #888;\r\n letter-spacing: 0.04em;\r\n }\r\n\r\n .footer-brand strong {\r\n color: var(--gold);\r\n }\r\n\r\n .footer-tag {\r\n font-size: 11px;\r\n color: #555;\r\n letter-spacing: 0.06em;\r\n }\r\n\r\n \/* responsive *\/\r\n @media (max-width: 700px) {\r\n .masthead, .hero, .article-body, .conclusion { padding-left: 24px; padding-right: 24px; }\r\n .stats-inner { grid-template-columns: repeat(2, 1fr); }\r\n .stat-item:nth-child(2) { border-left: none; }\r\n .hero h1 { font-size: 28px; }\r\n .hero-meta { flex-wrap: wrap; gap: 16px; }\r\n .pillars-grid { grid-template-columns: 1fr; }\r\n .comparison-row { grid-template-columns: 1fr 1fr; }\r\n .comp-cell.label { display: none; }\r\n .stats-bar { padding-left: 24px; padding-right: 24px; }\r\n .article-footer { flex-direction: column; gap: 8px; text-align: center; }\r\n }\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n\r\n\r\n<!-- HERO -->\r\n<section class=\"hero\">\r\n <div class=\"hero-inner\">\r\n <div class=\"sector-label\">\r\n <span>\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629<\/span>\r\n <\/div>\r\n\r\n <h1>\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0645\u064a\u0631: \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0625\u0644\u0649 <em>\u0627\u0644\u0625\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u063a\u0630\u0627\u0626\u064a<\/em><\/h1>\r\n\r\n <p class=\"hero-sub\">\u062a\u0631\u0627\u062c\u0639\u062a \u0623\u062d\u062c\u0627\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0631\u0629 \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0645\u062c\u062f\u062f\u0627\u064b \u0641\u064a 2025. \u062a\u062d\u0631\u0643\u0627\u062a \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0646\u062d\u0648 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u2014 \u0645\u0646 Outd00r Brewing \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a Tenzing \u2014 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c\u0627\u062a. \u0625\u0646\u0647\u0627 \u0625\u0639\u0627\u062f\u0629 \u062a\u0645\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062c\u0648\u0647\u0631\u064a \u0644\u0645\u0627 \u064a\u0639\u0646\u064a\u0647 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0634\u0631\u0643\u0629 \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u064a\u0648\u0645.<\/p>\r\n\r\n <div class=\"hero-meta\">\r\n <div class=\"meta-item\">\r\n <span class=\"meta-label\">\u0627\u0644\u0642\u0637\u0627\u0639<\/span>\r\n <span class=\"meta-value\">\u0627\u0644\u0628\u064a\u0631\u0629 \u00b7 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u00b7 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 FMCG<\/span>\r\n <\/div>\r\n\r\n\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<!-- STATS BAR -->\r\n<div class=\"stats-bar\">\r\n <div class=\"stats-inner\">\r\n <div class=\"stat-item\">\r\n <span class=\"stat-num\">\u22121%<\/span>\r\n <div class=\"stat-desc\">\u062a\u0631\u0627\u062c\u0639 \u062d\u062c\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0631\u0629 \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0641\u064a 2025<\/div>\r\n <\/div>\r\n <div class=\"stat-item\">\r\n <span class=\"stat-num\">+8%<\/span>\r\n <div class=\"stat-desc\">\u0646\u0645\u0648 \u0627\u0644\u0628\u064a\u0631\u0629 \u0627\u0644\u062e\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0643\u062d\u0648\u0644 \u062d\u062c\u0645\u0627\u064b \u0641\u064a 2025<\/div>\r\n <\/div>\r\n <div class=\"stat-item\">\r\n <span class=\"stat-num\">117<\/span>\r\n <div class=\"stat-desc\">\u062f\u0648\u0644\u0629 \u062a\u062a\u0648\u0641\u0631 \u0641\u064a\u0647\u0627 Heineken 0.0<\/div>\r\n <\/div>\r\n <div class=\"stat-item\">\r\n <span class=\"stat-num\">\u00a32.2B<\/span>\r\n <div class=\"stat-desc\">\u062d\u062c\u0645 \u0633\u0648\u0642 \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0637\u0627\u0642\u0629 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629<\/div>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n<!-- BODY -->\r\n<main class=\"article-body\">\r\n\r\n <!-- Intro -->\r\n <div class=\"intro-quote\">\r\n <p>\u00ab\u062d\u064a\u0646 \u062a\u0641\u0642\u062f \u0635\u0646\u0627\u0639\u0629\u064c \u0645\u0627 \u0633\u0644\u0648\u0643\u064e \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a\u060c \u0644\u0627 \u062a\u0643\u0641\u064a \u0627\u0644\u0636\u062e\u0627\u0645\u0629 \u0648\u062d\u062f\u0647\u0627. \u062a\u0635\u0628\u062d \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0647\u064a \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629.\u00bb<\/p>\r\n <cite>\u2014 Saudi FoodTech \u00b7 \u0630\u0643\u0627\u0621 \u0633\u0648\u0642 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0648\u0627\u0644\u0635\u0646\u0627\u0639\u0629\u060c \u0645\u0627\u064a\u0648 2026<\/cite>\r\n <\/div>\r\n\r\n <p>\u0637\u0648\u0627\u0644 \u0645\u0639\u0638\u0645 \u0627\u0644\u0642\u0631\u0646 \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0633\u0627\u0631\u062a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0628\u064a\u0631\u0629 \u0648\u0641\u0642 \u0645\u0639\u0627\u062f\u0644\u0629 \u0628\u0633\u064a\u0637\u0629: \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062d\u062c\u0645\u060c \u062a\u0648\u0633\u064a\u0639 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u060c \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0645\u0627\u0631\u0643\u0629. \u0643\u0627\u0646\u062a \u0645\u0646\u0637\u0642 \u0627\u0644\u0646\u0645\u0648 \u062e\u0637\u064a\u0627\u064b\u060c \u0648\u062d\u062f\u0648\u062f \u0627\u0644\u0641\u0626\u0629 \u0648\u0627\u0636\u062d\u0629\u060c \u0648\u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u2014 \u064a\u0634\u0631\u0628 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u0628\u064a\u0631\u0629 \u0644\u0623\u0646\u0647\u0645 \u0627\u0639\u062a\u0627\u062f\u0648\u0627 \u0630\u0644\u0643 \u062f\u0627\u0626\u0645\u0627\u064b.<\/p>\r\n\r\n <p>\u0647\u0630\u0627 \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a\u0629 \u062a\u062a\u0622\u0643\u0644. \u062a\u0631\u0627\u062c\u0639\u062a \u0623\u062d\u062c\u0627\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0631\u0629 \u0645\u062c\u062f\u062f\u0627\u064b \u0641\u064a 2025 \u0639\u0628\u0631 \u0623\u0628\u0631\u0632 \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u0648\u0641\u0642\u0627\u064b \u0644\u0628\u064a\u0627\u0646\u0627\u062a IWSR\u060c \u0627\u0644\u0645\u0631\u062c\u0639 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0641\u064a \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0643\u062d\u0648\u0644. \u0644\u0645 \u062a\u0646\u0647\u0627\u0631 \u0627\u0644\u0641\u0626\u0629 \u2014 \u0638\u0644 \u0627\u0644\u0642\u064a\u0645\u064a \u0623\u0643\u062b\u0631 \u0635\u0645\u0648\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u062d\u062c\u0645\u060c \u0648\u0645\u0636\u062a \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0628\u064a\u0631\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0648\u062e\u0627\u0644\u064a\u0629 \u0627\u0644\u0643\u062d\u0648\u0644 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u2014 \u063a\u064a\u0631 \u0623\u0646 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0628\u0646\u064a\u0648\u064a \u0628\u0627\u062a \u0645\u0631\u0626\u064a\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a. \u0644\u0645 \u062a\u0639\u062f \u0643\u0628\u0631\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062a\u0633\u0627\u0621\u0644 \u0643\u064a\u0641 \u062a\u0628\u064a\u0639 \u0643\u0645\u064a\u0627\u062a \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0628\u064a\u0631\u0629. \u0628\u0627\u062a\u062a \u062a\u062a\u0633\u0627\u0621\u0644: \u0641\u064a \u0623\u064a \u0635\u0646\u0627\u0639\u0629 \u0647\u064a \u0623\u0635\u0644\u0627\u064b\u061f<\/p>\r\n\r\n <p>\u062a\u062d\u0631\u0643\u0627\u062a \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u2014 \u062d\u0635\u0629 \u0623\u0642\u0644\u064a\u0629 \u0641\u064a \u0639\u0644\u0627\u0645\u0629 \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 Tenzing\u060c \u0648\u0625\u0637\u0644\u0627\u0642 Heineken 0.0 Ultimate \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0648\u0623\u0648\u0631\u0648\u0628\u0627\u060c \u0648\u062f\u062e\u0648\u0644 Outd00r Brewing \u0627\u0644\u0645\u0639\u0632\u0632 \u0628\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0644\u064a\u062a\u0627\u062a \u2014 \u0647\u064a \u0623\u0648\u0636\u062d \u062a\u0639\u0628\u064a\u0631 \u0631\u0627\u0647\u0646 \u0639\u0646 \u0647\u0630\u0627 \u0627\u0644\u0633\u0624\u0627\u0644 \u0648\u0647\u0648 \u064a\u064f\u062c\u0627\u0628 \u0639\u0644\u064a\u0647 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/p>\r\n\r\n <hr class=\"rule\">\r\n\r\n <!-- SECTION 1 -->\r\n <div class=\"section\">\r\n <span class=\"section-number\">\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0623\u0648\u0644<\/span>\r\n <h2>\u0645\u0627\u0630\u0627 \u062a\u0642\u0648\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u0639\u0644\u0627\u064b\u061f<\/h2>\r\n\r\n <p>\u0643\u0634\u0641\u062a \u0628\u064a\u0627\u0646\u0627\u062a IWSR \u0627\u0644\u0623\u0648\u0644\u064a\u0629 \u0644\u0639\u0627\u0645 2025\u060c \u0627\u0644\u062a\u064a \u062a\u063a\u0637\u064a \u0623\u0628\u0631\u0632 21 \u0633\u0648\u0642\u0627\u064b \u0639\u0627\u0644\u0645\u064a\u0629\u060c \u0623\u0646 \u0625\u062c\u0645\u0627\u0644\u064a \u0623\u062d\u062c\u0627\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0631\u0629 \u0627\u0646\u062e\u0641\u0636 \u0628\u0646\u0633\u0628\u0629 <strong class=\"fig\">\u22121%<\/strong> \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u0639\u0627\u0645 \u0627\u0644\u0633\u0627\u0628\u0642. \u062a\u0645\u0631\u0643\u0632\u062a \u0627\u0644\u062a\u0631\u0627\u062c\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0643\u0628\u0631\u0649 \u2014 \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0627\u0644\u062a\u064a \u0634\u0647\u062f\u062a \u0627\u0646\u0643\u0645\u0627\u0634\u0627\u064b \u062d\u0627\u062f\u0627\u064b \u0645\u0631\u062a\u0628\u0637\u0627\u064b \u062c\u0632\u0626\u064a\u0627\u064b \u0628\u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u062e\u0627\u0631\u062c \u0627\u0644\u0645\u0646\u0632\u0644\u060c \u0648\u0627\u0644\u0628\u0631\u0627\u0632\u064a\u0644 \u0627\u0644\u0645\u062b\u0642\u0644\u0629 \u0628\u0636\u063a\u0648\u0637 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0643\u0644\u064a. \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u0646\u0645\u062a \u0623\u0633\u0648\u0627\u0642 \u0645\u0646 \u0628\u064a\u0646\u0647\u0627 \u062c\u0646\u0648\u0628 \u0623\u0641\u0631\u064a\u0642\u064a\u0627 \u0648\u0627\u0644\u0647\u0646\u062f\u060c \u0648\u0633\u062c\u0651\u0644 \u0627\u0644\u0633\u062a\u0627\u0648\u062a \u0645\u0643\u0627\u0633\u0628 \u062c\u064a\u062f\u0629 \u0641\u064a \u0623\u0633\u0648\u0627\u0642\u0647 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629.<\/p>\r\n\r\n <p>\u0644\u0643\u0646 \u0627\u0644\u0631\u0642\u0645 \u0627\u0644\u0623\u0639\u0644\u0649 \u0648\u0632\u0646\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0647\u0648 \u0634\u0631\u064a\u062d\u0629 \u062e\u0627\u0644\u064a \u0627\u0644\u0643\u062d\u0648\u0644. \u0641\u064a \u062d\u064a\u0646 \u0627\u0646\u0643\u0645\u0634 \u0625\u062c\u0645\u0627\u0644\u064a \u062d\u062c\u0645 \u0627\u0644\u0628\u064a\u0631\u0629\u060c \u0646\u0645\u062a \u0627\u0644\u0628\u064a\u0631\u0629 \u062e\u0627\u0644\u064a\u0629 \u0627\u0644\u0643\u062d\u0648\u0644 \u0628\u0646\u0633\u0628\u0629 <strong class=\"fig\">+8%<\/strong> \u062d\u062c\u0645\u0627\u064b \u0648<strong class=\"fig\">+12%<\/strong> \u0642\u064a\u0645\u0629\u064b \u062e\u0644\u0627\u0644 2024\u20132025. \u0648\u0628\u062d\u0644\u0648\u0644 2025\u060c \u0628\u0627\u062a 29% \u0645\u0646 \u062d\u062c\u0645 \u0627\u0644\u0628\u064a\u0631\u0629 \u062e\u0627\u0644\u064a\u0629 \u0627\u0644\u0643\u062d\u0648\u0644 \u064a\u0642\u0639 \u0641\u064a \u0634\u0631\u0627\u0626\u062d \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0648\u0645\u0627 \u0641\u0648\u0642\u0647\u0627 \u2014 \u0645\u0642\u0627\u0628\u0644 20% \u0639\u0627\u0645 2019. \u0641\u064a \u0641\u0626\u0629 \u0645\u062a\u0631\u0627\u062c\u0639\u0629\u060c \u0647\u0630\u0627 \u062a\u0648\u0632\u064a\u0639 \u063a\u064a\u0631 \u0645\u0623\u0644\u0648\u0641 \u0644\u0644\u0646\u0645\u0648.<\/p>\r\n\r\n <div class=\"highlight-box\">\r\n <p>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a 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\u0627\u0644\u0633\u0624\u0627\u0644 \u0647\u0648: \u0647\u0644 \u064a\u062a\u062d\u0631\u0643 \u0623\u0643\u0628\u0631 \u0644\u0627\u0639\u0628\u064a\u0647\u0627 \u0628\u0627\u0643\u0631\u0627\u064b \u0623\u0645 \u0645\u062a\u0623\u062e\u0631\u0627\u064b\u061f<\/p>\r\n\r\n <div class=\"analysis-block\">\r\n <span class=\"a-label\">\u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u062d\u062c\u0645<\/span>\r\n <p>\u062a\u064f\u0638\u0647\u0631 \u0628\u064a\u0627\u0646\u0627\u062a IWSR \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0623\u0646 \u0642\u064a\u0645\u0629 \u0641\u0626\u0629 \u0627\u0644\u0628\u064a\u0631\u0629 \u062a\u0635\u0645\u062f \u0623\u0643\u062b\u0631 \u0645\u0646 \u062d\u062c\u0645\u0647\u0627 \u2014 \u0628\u062f\u0641\u0639 \u0645\u0646 \u0627\u0644\u062a\u0645\u064a\u0632 \u0648\u0627\u0644\u0627\u0631\u062a\u0642\u0627\u0621 \u0648\u0634\u0631\u064a\u062d\u0629 \u062e\u0627\u0644\u064a 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\u00ab\u0627\u0644\u062b\u0644\u0627\u062b\u064a \u0627\u0644\u0635\u0641\u0631\u064a\u00bb. \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0627 \u064a\u064f\u0642\u062f\u064e\u0651\u0645 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0645 \u0627\u0644\u0623\u0648\u0644 \u0643\u0628\u062f\u064a\u0644 \u0644\u0645\u0646 \u064a\u0631\u064a\u062f \u0628\u064a\u0631\u0629 \u0628\u0644\u0627 \u0643\u062d\u0648\u0644\u060c \u0628\u0644 \u0643\u0645\u0634\u0631\u0648\u0628 \u064a\u0646\u0627\u0641\u0633 \u0645\u064a\u0627\u0647 \u0627\u0644\u0641\u0648\u0627\u0631 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u063a\u0627\u0632\u064a\u0629 \u0627\u0644\u0631\u0627\u0642\u064a\u0629 \u0648\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0637\u064a\u0628 \u0627\u0644\u0648\u0638\u064a\u0641\u064a. Heineken 0.0 \u062d\u0627\u0636\u0631\u0629 \u0641\u064a 117 \u062f\u0648\u0644\u0629 \u0648\u0628\u0627\u0639\u062a \u0623\u0643\u062b\u0631 \u0645\u0646 13 \u0645\u0644\u064a\u0648\u0646 \u062d\u0627\u0644\u0629 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0648\u062d\u062f\u0647\u0627. \u062e\u0637 Ultimate \u0647\u0648 \u0627\u0644\u0637\u0628\u0642\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629: \u0627\u0645\u062a\u062f\u0627\u062f \u0646\u0638\u064a\u0641 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0648\u062e\u0627\u0644\u064d \u0645\u0646 \u0627\u0644\u0633\u0639\u0631\u0627\u062a \u064a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u0641\u0636\u0648\u0646 \u0627\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0628\u064a\u0646 \u0623\u0647\u062f\u0627\u0641\u0647\u0645 \u0627\u0644\u0635\u062d\u064a\u0629 \u0648\u062d\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/p>\r\n\r\n <p><strong>\u0627\u0644\u062a\u062d\u0631\u0643 \u0627\u0644\u062b\u0627\u0646\u064a: Outd00r Brewing.<\/strong> \u0623\u064f\u0637\u0644\u0642 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0639\u0628\u0631 Waitrose \u0648Ocado \u0648\u0635\u0627\u0644\u0627\u062a \u0646\u0627\u062f\u064a David Lloyd \u0627\u0644\u0631\u064a\u0627\u0636\u064a \u0641\u064a \u0645\u0627\u064a\u0648 2026\u060c \u0648\u064a\u064f\u0639\u062f\u0651 \u0623\u0648\u0644 \u062f\u062e\u0648\u0644 \u0635\u0631\u064a\u062d \u0644\u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0641\u064a \u0628\u064a\u0631\u0629 \u062e\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0643\u062d\u0648\u0644 \u0630\u0627\u062a \u0648\u0638\u064a\u0641\u0629 \u0635\u062d\u064a\u0629 \u0645\u0636\u0627\u0641\u0629. \u0627\u0644\u0645\u0646\u062a\u062c \u2014 \u0627\u0644\u0645\u0643\u062a\u0648\u0628 Outd0.0.r \u0625\u0634\u0627\u0631\u0629\u064b \u0625\u0644\u0649 \u0646\u0633\u0628\u0629 \u0627\u0644\u0643\u062d\u0648\u0644 0.0% \u2014 \u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0625\u0644\u0643\u062a\u0631\u0648\u0644\u064a\u062a\u0627\u062a \u0648\u0641\u064a\u062a\u0627\u0645\u064a\u0646 C \u0648\u0627\u0644\u0645\u063a\u0646\u064a\u0633\u064a\u0648\u0645\u060c \u0645\u064f\u0635\u0627\u063a\u0627\u064b \u0644\u062a\u0633\u0631\u064a\u0639 \u0627\u0645\u062a\u0635\u0627\u0635 \u0627\u0644\u0633\u0648\u0627\u0626\u0644 \u0648\u062a\u0639\u0648\u064a\u0636 \u0627\u0644\u0645\u0639\u0627\u062f\u0646. \u0625\u0646\u0647 \u064a\u0633\u062a\u0647\u062f\u0641 \u062a\u062d\u062f\u064a\u062f\u0627\u064b \u0634\u0631\u064a\u062d\u0629 \u00ab\u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0646\u0634\u0637\u00bb \u0627\u0644\u0645\u062a\u0646\u0627\u0645\u064a\u0629: \u0646\u0648\u0627\u062f\u064a \u0627\u0644\u062c\u0631\u064a\u060c \u0648\u062c\u0644\u0633\u0627\u062a \u0627\u0644\u0633\u0627\u0648\u0646\u0627 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u0639\u0627\u0641\u064a \u0628\u0639\u062f \u0627\u0644\u0631\u064a\u0627\u0636\u0629. \u0647\u0630\u0627 \u0644\u064a\u0633 \u062a\u0645\u0631\u064a\u0646\u0627\u064b \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u061b \u0627\u0644\u0645\u0646\u062a\u062c \u064a\u0646\u0627\u0641\u0633 \u0647\u064a\u0643\u0644\u064a\u0627\u064b \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0631\u064a\u0627\u0636\u0629 \u0627\u0644\u0623\u064a\u0648\u0646\u064a\u0629 \u0641\u064a \u0641\u0626\u0629 \u0644\u0647\u0627 \u0645\u0646\u0627\u0641\u0633\u0648\u0646 \u0648\u0631\u0641\u0648\u0641 \u0648\u062a\u062d\u0641\u064a\u0632\u0627\u062a \u0645\u0633\u062a\u0647\u0644\u0643 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u0627\u064b \u0639\u0646 \u0627\u0644\u0628\u064a\u0631\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629.<\/p>\r\n\r\n <p><strong>\u0627\u0644\u062a\u062d\u0631\u0643 \u0627\u0644\u062b\u0627\u0644\u062b: \u062d\u0635\u0629 Tenzing.<\/strong> \u0641\u064a \u0623\u0628\u0631\u064a\u0644 2025\u060c \u0627\u0633\u062a\u062d\u0648\u0630\u062a \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0639\u0644\u0649 \u062d\u0635\u0629 \u0623\u0642\u0644\u064a\u0629 \u0641\u064a Tenzing\u060c \u0639\u0644\u0627\u0645\u0629 \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0627\u0644\u062a\u064a \u0623\u0633\u0633\u0647\u0627 \u0639\u0627\u0645 2016 \u0627\u0644\u0645\u062f\u064a\u0631 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u0633\u0627\u0628\u0642 \u0641\u064a Red Bull \u0647\u0648\u064a\u0628 \u0641\u0627\u0646 \u0628\u0648\u0643\u064a\u0644. \u0643\u0627\u0646\u062a Tenzing \u0642\u062f \u0628\u0627\u062a\u062a \u0631\u0627\u0628\u0639 \u0623\u0643\u0628\u0631 \u0645\u0634\u0631\u0648\u0628 \u0637\u0627\u0642\u0629 \u0648\u0638\u064a\u0641\u064a \u0641\u064a \u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0628\u0631\u064a\u0637\u0627\u0646\u064a\u0629 \u2014 \u0646\u0628\u0627\u062a\u064a 100%\u060c \u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u0633\u0639\u0631\u0627\u062a\u060c \u0645\u0635\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0641\u0627\u0643\u0647\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629. \u064a\u062a\u064a\u062d \u0647\u0630\u0627 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u060c \u0627\u0644\u0630\u064a \u064a\u064f\u0628\u0642\u064a Tenzing \u0645\u0633\u062a\u0642\u0644\u0629 \u062a\u0634\u063a\u064a\u0644\u064a\u0627\u064b\u060c \u0644\u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0646\u0641\u0648\u0630\u0627\u064b \u062a\u0648\u0632\u064a\u0639\u064a\u0627\u064b \u0641\u064a \u0642\u0646\u0627\u0629 \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0627\u0644\u0645\u0631\u064a\u062d\u0629\u060c \u0648\u0631\u0624\u064a\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629\u060c \u0648\u0645\u0648\u0637\u0626 \u0642\u062f\u0645 \u062a\u062c\u0627\u0631\u064a \u0641\u064a \u0641\u0626\u0629 \u0644\u0645 \u062a\u0643\u0646 \u062a\u0634\u063a\u0644\u0647\u0627 \u0645\u0646 \u0642\u0628\u0644.<\/p>\r\n\r\n <div class=\"comparison-wrap\">\r\n <div class=\"comparison-header\">\u062a\u062d\u0631\u0643\u0627\u062a \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0641\u064a \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u2014 2025\u20132026<\/div>\r\n <div class=\"comparison-row header-row\">\r\n <div class=\"comp-cell label\">\u0627\u0644\u0645\u0628\u0627\u062f\u0631\u0629<\/div>\r\n <div class=\"comp-cell\" style=\"font-weight:700;font-size:13px;color:#b8973a;\">\u0627\u0644\u0645\u0646\u062a\u062c \/ \u0627\u0644\u062a\u062d\u0631\u0643<\/div>\r\n <div class=\"comp-cell\" style=\"font-weight:700;font-size:13px;color:var(--mid);\">\u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/div>\r\n <\/div>\r\n <div class=\"comparison-row\">\r\n <div class=\"comp-cell label\">Heineken 0.0 Ultimate<\/div>\r\n <div class=\"comp-cell hero-col\">\u0635\u0641\u0631 \u0643\u062d\u0648\u0644\u060c \u0635\u0641\u0631 \u0633\u0643\u0631\u060c \u0635\u0641\u0631 \u0633\u0639\u0631\u0627\u062a \u2014 \u0625\u0637\u0644\u0627\u0642 \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0648\u0628\u0648\u0644\u0646\u062f\u0627\u060c \u0645\u0627\u0631\u0633 2026<\/div>\r\n <div class=\"comp-cell\">\u062a\u0646\u0627\u0641\u0633 \u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0631\u0637\u064a\u0628 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0646\u0638\u064a\u0641\u0629 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a\u060c \u0644\u0627 \u0645\u062c\u0631\u062f \u0627\u0644\u0628\u064a\u0631\u0629 \u062e\u0627\u0644\u064a\u0629 \u0627\u0644\u0643\u062d\u0648\u0644<\/div>\r\n <\/div>\r\n <div class=\"comparison-row\">\r\n <div class=\"comp-cell label\">Outd00r Brewing<\/div>\r\n <div class=\"comp-cell hero-col\">\u0644\u0627\u062c\u0631 \u0623\u064a\u0648\u0646\u064a \u0628\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0644\u064a\u062a\u0627\u062a \u0648\u0641\u064a\u062a\u0627\u0645\u064a\u0646 C \u0648\u0627\u0644\u0645\u063a\u0646\u064a\u0633\u064a\u0648\u0645 \u2014 \u0625\u0637\u0644\u0627\u0642 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629\u060c \u0645\u0627\u064a\u0648 2026<\/div>\r\n <div class=\"comp-cell\">\u0623\u0648\u0644 \u062f\u062e\u0648\u0644 \u0645\u0628\u0627\u0634\u0631 \u0644\u0641\u0626\u0629 \u0627\u0644\u062a\u0639\u0627\u0641\u064a \u0627\u0644\u0631\u064a\u0627\u0636\u064a \u0648\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0646\u0634\u0637<\/div>\r\n <\/div>\r\n <div class=\"comparison-row\">\r\n <div class=\"comp-cell label\">\u062d\u0635\u0629 Tenzing<\/div>\r\n <div class=\"comp-cell hero-col\">\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0628\u062d\u0635\u0629 \u0623\u0642\u0644\u064a\u0629 \u0641\u064a \u0631\u0627\u0628\u0639 \u0623\u0643\u0628\u0631 \u0645\u0634\u0631\u0648\u0628 \u0637\u0627\u0642\u0629 \u0648\u0638\u064a\u0641\u064a \u0628\u0631\u064a\u0637\u0627\u0646\u064a\u060c \u0623\u0628\u0631\u064a\u0644 2025<\/div>\r\n <div class=\"comp-cell\">\u062a\u0646\u0648\u064a\u0639 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0646\u062d\u0648 \u0633\u0648\u0642 \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0628\u0627\u0644\u063a\u0629 \u00a32.2 \u0645\u0644\u064a\u0627\u0631\u061b \u0648\u0645\u062f\u062e\u0644 \u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u0631\u064a\u062d<\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <p>\u062a\u0634\u062a\u0631\u0643 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0641\u064a \u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u062d\u062f. \u0643\u0644 \u0645\u0646\u0647\u0627 \u064a\u0648\u0633\u0651\u0639 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062a\u0627\u062d \u0644\u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0625\u0644\u0649 \u0645\u0627 \u0647\u0648 \u0623\u0628\u0639\u062f \u0645\u0646 \u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u0628\u064a\u0631\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u0648\u0643\u0644 \u0645\u0646\u0647\u0627 \u064a\u0633\u062a\u0647\u062f\u0641 \u0645\u0633\u062a\u0647\u0644\u0643\u0627\u064b \u0648\u0627\u0639\u064a\u0627\u064b \u0635\u062d\u064a\u0627\u064b \u064a\u0642\u062f\u0651\u0631 \u0634\u0641\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a\u060c \u0648\u064a\u062e\u062a\u0627\u0631 \u0645\u0634\u0631\u0648\u0628\u0627\u062a\u0647 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0644\u0627 \u0639\u0646 \u0639\u0627\u062f\u0629. \u0648\u0643\u0644 \u0645\u0646\u0647\u0627 \u064a\u0636\u0639 \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0641\u064a \u0641\u0636\u0627\u0621 \u062a\u0646\u0627\u0641\u0633\u064a \u2014 \u0627\u0644\u062a\u0631\u0637\u064a\u0628 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u060c \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0644\u064a\u062a\u0627\u062a\u060c \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u2014 \u062d\u064a\u062b \u0627\u0644\u0645\u0646\u0627\u0641\u0633 \u0644\u064a\u0633 Carlsberg \u0623\u0648 Molson Coors\u060c \u0628\u0644 Red Bull \u0648Lucozade Sport \u0648PRIME.<\/p>\r\n <\/div>\r\n\r\n <!-- SECTION 3 -->\r\n <div class=\"section\">\r\n <span class=\"section-number\">\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u062b\u0627\u0644\u062b<\/span>\r\n <h2>\u0627\u0642\u062a\u0635\u0627\u062f \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629: \u0644\u0645\u0627\u0630\u0627 \u0623\u0635\u0628\u062d \u00ab\u0645\u062a\u0649\u00bb \u0647\u0648 \u0627\u0644\u0645\u0639\u0631\u0643\u0629 \u0627\u0644\u0645\u062d\u0648\u0631\u064a\u0629<\/h2>\r\n\r\n <p>\u0627\u0644\u062a\u062d\u0648\u0644 \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0630\u064a \u064a\u064f\u063a\u0630\u0651\u064a \u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0641\u0642\u0637 \u0628\u0627\u0644\u0635\u062d\u0629. \u0625\u0646\u0647 \u064a\u062a\u0639\u0644\u0642 \u0628\u0628\u0646\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0630\u0627\u062a\u0647\u0627. \u0644\u0639\u0642\u0648\u062f\u060c \u0643\u0627\u0646\u062a \u0644\u0644\u0628\u064a\u0631\u0629 \u0645\u0637\u0627\u0644\u0628\u0629 \u0634\u0628\u0647 \u062a\u0644\u0642\u0627\u0626\u064a\u0629 \u0628\u0644\u062d\u0638\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0628\u0639\u064a\u0646\u0647\u0627: \u0645\u0634\u0631\u0648\u0628 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0639\u0645\u0644\u060c \u0623\u0645\u0633\u064a\u0629 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u060c \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0645\u0628\u0627\u0631\u064a\u0627\u062a. \u0647\u0630\u0647 \u0627\u0644\u0645\u0637\u0627\u0644\u0628\u0627\u062a \u0628\u0627\u062a\u062a \u062a\u064f\u0637\u0639\u0646 \u0641\u064a\u0647\u0627 \u0648\u062a\u062a\u0634\u0638\u0649\u060c \u0648\u062a\u062a\u0622\u0643\u0644 \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u0639\u062f\u064a\u062f\u0629.<\/p>\r\n\r\n <p>\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0627\u0644\u0623\u0635\u063a\u0631 \u0633\u0646\u0627\u064b \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u064a\u0634\u0631\u0628\u0648\u0646 \u0628\u062a\u0631\u062f\u062f \u0623\u0642\u0644. \u062d\u064a\u0646 \u064a\u0634\u0631\u0628\u0648\u0646\u060c \u064a\u0643\u0648\u0646\u0648\u0646 \u0623\u0643\u062b\u0631 \u062a\u0639\u0645\u062f\u0627\u064b: \u064a\u0641\u0643\u0631\u0648\u0646 \u0641\u064a\u0645\u0627 \u064a\u0644\u0627\u0626\u0645 \u0627\u0644\u0644\u062d\u0638\u0629\u060c \u0648\u0645\u0627 \u064a\u0646\u0633\u062c\u0645 \u0645\u0639 \u0646\u0647\u062c\u0647\u0645 \u0627\u0644\u0635\u062d\u064a\u060c \u0648\u0645\u0627 \u064a\u0633\u062a\u062d\u0642 \u0627\u0644\u062a\u0628\u0627\u062f\u0644. \u062d\u064a\u0646 \u0644\u0627 \u064a\u0634\u0631\u0628\u0648\u0646\u060c \u064a\u0631\u064a\u062f\u0648\u0646 \u0634\u064a\u0626\u0627\u064b \u064a\u0644\u0627\u0626\u0645 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u2014 \u0644\u0627 \u0645\u0627\u0621\u060c \u0648\u0644\u0627 \u0645\u0634\u0631\u0648\u0628\u0627\u064b \u063a\u0627\u0632\u064a\u0627\u064b \u0645\u064f\u0639\u062f\u0627\u064b \u0644\u0644\u0623\u0637\u0641\u0627\u0644\u060c \u0648\u0644\u0627 \u0643\u0648\u0644\u0627 \u0644\u0627\u064a\u062a. \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u062a\u064a \u0645\u0644\u0623\u062a\u0647\u0627 \u0627\u0644\u0628\u064a\u0631\u0629 \u062e\u0627\u0644\u064a\u0629 \u0627\u0644\u0643\u062d\u0648\u0644 \u0628\u0646\u062c\u0627\u062d. \u0648\u0647\u064a \u0630\u0627\u062a\u0647\u0627 \u0627\u0644\u0641\u062c\u0648\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641\u0647\u0627 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0627\u0644\u0622\u0646 \u0645\u0646 \u0632\u0627\u0648\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\r\n\r\n <div class=\"highlight-box\">\r\n <p>\u0627\u0644\u0645\u0646\u0637\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0648\u0627\u0636\u062d: <strong>\u0627\u0645\u062a\u0644\u0643 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0627 \u0645\u062c\u0631\u062f \u0627\u0644\u0641\u0626\u0629<\/strong>. \u0634\u0631\u0643\u0629 \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u0642\u062f\u064a\u0645 \u0644\u0627\u062c\u0631 \u0623\u064a\u0648\u0646\u064a \u0628\u0639\u062f \u0627\u0644\u062c\u0631\u064a\u060c \u0648\u0628\u064a\u0631\u0629 \u062e\u0627\u0644\u064a\u0629 \u0627\u0644\u0633\u0639\u0631\u0627\u062a \u0644\u062a\u062c\u0645\u0639 \u0641\u064a \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0646\u0647\u0627\u0631\u060c \u0648\u0645\u0634\u0631\u0648\u0628 \u0637\u0627\u0642\u0629 \u0637\u0628\u064a\u0639\u064a \u0644\u0641\u062a\u0631\u0629 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0638\u0647\u0631 \u2014 \u062a\u0645\u062a\u0644\u0643 \u0645\u0648\u0642\u0639\u0627\u064b \u062a\u062c\u0627\u0631\u064a\u0627\u064b \u0623\u0643\u062b\u0631 \u062f\u064a\u0645\u0648\u0645\u0629\u064b \u0645\u0646 \u0634\u0631\u0643\u0629 \u062a\u0646\u0627\u0641\u0633 \u0641\u064a \u0627\u0644\u062d\u0627\u0646\u0629 \u0641\u062d\u0633\u0628.<\/p>\r\n <p>\u0647\u0630\u0627 \u062a\u0646\u0648\u064a\u0639 \u0645\u062d\u0641\u0638\u0629 \u0641\u064a \u0623\u0643\u062b\u0631 \u0635\u0648\u0631\u0647 \u0627\u0646\u0636\u0628\u0627\u0637\u0627\u064b \u062a\u062c\u0627\u0631\u064a\u0627\u064b \u2014 \u0644\u0627 \u062a\u0648\u0633\u0639 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0644\u0630\u0627\u062a\u0647\u060c \u0628\u0644 \u0628\u0646\u0627\u0621 \u0645\u062a\u0639\u0645\u062f <strong>\u0644\u0645\u0646\u0635\u0629 \u0645\u0634\u0631\u0648\u0628\u0627\u062a<\/strong> \u062a\u062a\u0628\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0639\u0628\u0631 \u064a\u0648\u0645\u0647 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0646\u062a\u0638\u0627\u0631 \u0623\u0646 \u064a\u062e\u062a\u0627\u0631 \u0627\u0644\u0628\u064a\u0631\u0629.<\/p>\r\n <\/div>\r\n\r\n <p>\u062a\u0648\u0633\u0639 RTD \u0648\u0627\u0644\u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0641\u0627\u062e\u0631 \u0648\u0627\u0644\u062a\u062c\u0631\u064a\u0628 \u0641\u064a \u0627\u0644\u0646\u0643\u0647\u0627\u062a \u2014 \u0643\u0644\u0647\u0627 \u0645\u0631\u0626\u064a\u0629 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0631\u0627\u0647\u0646\u0629 \u0644\u0644\u0635\u0646\u0627\u0639\u0629. \u0644\u0643\u0646 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0623\u0639\u0645\u0642 \u0647\u0648 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a: \u0627\u0644\u0641\u0626\u0629 \u062a\u0646\u062a\u0642\u0644 \u0645\u0646 \u0627\u0645\u062a\u0644\u0627\u0643 \u0645\u0634\u0631\u0648\u0628 \u0625\u0644\u0649 \u0627\u0645\u062a\u0644\u0627\u0643 \u0644\u062d\u0638\u0627\u062a \u0645\u062d\u062f\u062f\u0629 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0623\u064a \u0645\u0646\u0627\u0641\u0633 \u0622\u062e\u0631. \u0645\u0639\u0631\u0643\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0623\u0634\u062f\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u062a\u064a\u062d \u062a\u0645\u0627\u064a\u0632\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0627\u064b \u0644\u0627 \u064a\u0648\u0641\u0631\u0647 \u0627\u0644\u062a\u0646\u0627\u0641\u0633 \u0639\u0644\u0649 \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0635\u0631\u0641.<\/p>\r\n\r\n <div class=\"analysis-block\">\r\n <span class=\"a-label\">\u0627\u0644\u062a\u0648\u0627\u0632\u064a \u0645\u0639 \u0643\u0648\u0643\u0627\u0643\u0648\u0644\u0627<\/span>\r\n <p>\u0627\u0633\u062a\u063a\u0631\u0642 \u062a\u062d\u0648\u0644 \u0643\u0648\u0643\u0627\u0643\u0648\u0644\u0627 \u0645\u0646 \u0645\u0646\u062a\u062c \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u064a\u0648\u0645\u064a \u062a\u0644\u0642\u0627\u0626\u064a \u0625\u0644\u0649 \u0645\u062d\u0641\u0638\u0629 \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0645\u0648\u062c\u0647\u0629 \u0628\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0633\u0646\u0648\u0627\u062a \u0648\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0636\u062e\u0645\u0629 \u0641\u064a \u0627\u0644\u062a\u0646\u0648\u064a\u0639. \u064a\u0628\u062f\u0648 \u0642\u0637\u0627\u0639 \u0627\u0644\u0628\u064a\u0631\u0629 \u0627\u0644\u064a\u0648\u0645 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u0646\u064a\u0648\u064a \u0645\u0645\u0627\u062b\u0644 \u2014 \u0623\u0628\u0637\u0623 \u0641\u064a \u0627\u0644\u0632\u0645\u0646\u060c \u0644\u0643\u0646\u0647 \u064a\u0633\u064a\u0631 \u0628\u0627\u0644\u0645\u0646\u0637\u0642 \u0630\u0627\u062a\u0647. \u0627\u0644\u0645\u0627\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u062d\u0631\u0643 \u0645\u0628\u0643\u0631\u0627\u064b \u0633\u062a\u0645\u062a\u0644\u0643 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0641\u0626\u0629 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0630\u064a \u0633\u064a\u062f\u0641\u0639 \u0627\u0644\u0645\u062a\u0623\u062e\u0631\u0648\u0646 \u062b\u0645\u0646\u0627\u064b \u0628\u0627\u0647\u0638\u0627\u064b \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u064a\u0647.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <!-- SECTION 4 -->\r\n <div class=\"section\">\r\n <span class=\"section-number\">\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0631\u0627\u0628\u0639<\/span>\r\n <h2>\u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u064a\u062f \u062a\u0634\u0643\u064a\u0644 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062a\u062e\u0645\u064a\u0631<\/h2>\r\n\r\n <p>\u0639\u0628\u0631 \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u062a\u062e\u0645\u064a\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629\u060c \u064a\u062a\u062c\u0644\u0649 \u0627\u0644\u0631\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0639\u0644\u0649 \u062a\u062d\u0648\u0644\u0627\u062a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0623\u0631\u0628\u0639\u0629 \u062a\u062d\u0648\u0644\u0627\u062a \u0645\u062a\u0631\u0627\u0628\u0637\u0629. \u062a\u062d\u0631\u0643\u0627\u062a \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0647\u064a \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u0627\u0644\u0623\u0648\u0636\u062d\u060c \u0644\u0643\u0646 \u0627\u0644\u0646\u0645\u0637 \u064a\u0634\u0645\u0644 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0628\u0623\u0633\u0631\u0647\u0627.<\/p>\r\n\r\n <div class=\"pillars-grid\">\r\n <div class=\"pillar-card\">\r\n <div class=\"pillar-num\">01<\/div>\r\n <div class=\"pillar-title\">\u0627\u0628\u062a\u0643\u0627\u0631 \u062e\u0627\u0644\u064a\/\u0645\u0646\u062e\u0641\u0636 \u0627\u0644\u0643\u062d\u0648\u0644<\/div>\r\n <p class=\"pillar-body\">\u0627\u0646\u062a\u0642\u0644\u062a \u0627\u0644\u0628\u064a\u0631\u0629 \u062e\u0627\u0644\u064a\u0629 \u0627\u0644\u0643\u062d\u0648\u0644 \u0645\u0646 \u0647\u0627\u0645\u0634 \u0636\u064a\u0642 \u0625\u0644\u0649 \u0645\u062d\u0631\u0643 \u0646\u0645\u0648 \u0641\u0639\u0644\u064a. Heineken 0.0 \u062d\u0627\u0636\u0631\u0629 \u0641\u064a 117 \u062f\u0648\u0644\u0629. \u0628\u064a\u0627\u0646\u0627\u062a IWSR \u062a\u064f\u0638\u0647\u0631 \u0646\u0645\u0648 8% \u0641\u064a \u062d\u062c\u0645\u0647\u0627 \u0639\u0627\u0645 2025 \u0645\u0642\u0627\u0628\u0644 \u062a\u0631\u0627\u062c\u0639 1% \u0644\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0628\u064a\u0631\u0629. \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u062a\u0643\u062a\u0633\u0628 \u0623\u0647\u0645\u064a\u0629 \u0628\u0646\u064a\u0648\u064a\u0629 \u0645\u062a\u0635\u0627\u0639\u062f\u0629\u060c \u0648\u062a\u062a\u062d\u0631\u0643 \u0646\u062d\u0648 \u0627\u0644\u0641\u062e\u0627\u0645\u0629 \u0628\u0633\u0631\u0639\u0629.<\/p>\r\n <\/div>\r\n <div class=\"pillar-card\">\r\n <div class=\"pillar-num\">02<\/div>\r\n <div class=\"pillar-title\">\u062f\u0645\u062c \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629<\/div>\r\n <p class=\"pillar-body\">\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0644\u064a\u062a\u0627\u062a \u0648\u0627\u0644\u0641\u064a\u062a\u0627\u0645\u064a\u0646\u0627\u062a \u0648\u0627\u0644\u0645\u0643\u064a\u0651\u0641\u0627\u062a \u0648\u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u062a\u0639\u0627\u0641\u064a \u062a\u0646\u062a\u0642\u0644 \u0645\u0646 \u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0643\u0645\u0644\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0625\u0644\u0649 \u0645\u062c\u0631\u0649 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0633\u0627\u0626\u062f. Outd00r Brewing \u0628\u0627\u0644\u0645\u063a\u0646\u064a\u0633\u064a\u0648\u0645 \u0648\u0641\u064a\u062a\u0627\u0645\u064a\u0646 C \u062f\u062e\u0648\u0644 \u0623\u0648\u0644. \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0636\u062d: \u0627\u0644\u0645\u0634\u0631\u0648\u0628 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0624\u062f\u064a \u0648\u0638\u064a\u0641\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 \u0627\u0644\u062a\u0631\u0637\u064a\u0628 \u0648\u0627\u0644\u0646\u0643\u0647\u0629.<\/p>\r\n <\/div>\r\n <div class=\"pillar-card\">\r\n <div class=\"pillar-num\">03<\/div>\r\n <div class=\"pillar-title\">\u062a\u0646\u0648\u064a\u0639 \u0627\u0644\u0645\u062d\u0641\u0638\u0629 \u0639\u0628\u0631 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631<\/div>\r\n <p class=\"pillar-body\">\u0627\u0644\u062d\u0635\u0635 \u0627\u0644\u0623\u0642\u0644\u064a\u0629 \u0641\u064a \u0639\u0644\u0627\u0645\u0627\u062a \u0645\u062c\u0627\u0648\u0631\u0629 \u2014 \u0643\u0645\u0627 \u0641\u0639\u0644\u062a \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0645\u0639 Tenzing \u2014 \u062a\u062a\u064a\u062d \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062e\u0645\u064a\u0631 \u062f\u062e\u0648\u0644 \u0641\u0626\u0627\u062a \u062c\u062f\u064a\u062f\u0629 \u0628\u0645\u062e\u0627\u0637\u0631 \u062a\u0646\u0641\u064a\u0630\u064a\u0629 \u0623\u062f\u0646\u0649\u060c \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0637\u0627\u0642\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0646 \u0648\u0623\u0635\u0627\u0644\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u064f\u0636\u0639\u0641\u0647\u0627 \u0627\u0644\u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u064a\u0629 \u0627\u0644\u0643\u0627\u0645\u0644\u0629. \u0647\u0630\u0627 \u0645\u0646\u0637\u0642 \u0631\u0623\u0633\u0645\u0627\u0644 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0645\u0637\u0628\u0642\u0627\u064b \u0639\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u0641\u0638\u0629 FMCG.<\/p>\r\n <\/div>\r\n <div class=\"pillar-card\">\r\n <div class=\"pillar-num\">04<\/div>\r\n <div class=\"pillar-title\">\u0628\u0646\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/div>\r\n <p class=\"pillar-body\">\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0648\u062d\u064a\u062f\u061b \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0623\u0635\u0628\u062d\u062a \u0647\u062f\u0641\u0627\u064b \u0628\u0630\u0627\u062a\u0647\u0627. \u062a\u064f\u0628\u0646\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u062d\u0648\u0644 \u0644\u062d\u0638\u0627\u062a \u0628\u0639\u064a\u0646\u0647\u0627 \u2014 \u0627\u0644\u062a\u0639\u0627\u0641\u064a \u0628\u0639\u062f \u0627\u0644\u0631\u064a\u0627\u0636\u0629\u060c \u0627\u0644\u062a\u062c\u0645\u0639\u0627\u062a \u0641\u064a \u0645\u0646\u062a\u0635\u0641 \u0627\u0644\u0646\u0647\u0627\u0631\u060c \u0627\u0644\u0633\u0647\u0631\u0627\u062a \u0627\u0644\u062e\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u0644\u0643\u062d\u0648\u0644 \u2014 \u0644\u0627 \u062d\u0648\u0644 \u0637\u0639\u0645 \u0627\u0644\u0645\u0634\u0631\u0648\u0628 \u0623\u0648 \u062a\u0631\u0627\u062b \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0641\u062d\u0633\u0628. \u0627\u0644\u0628\u0646\u064a\u0629 \u062a\u062a\u0628\u0639 \u062c\u062f\u0648\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0644\u0627 \u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0631\u0641.<\/p>\r\n <\/div>\r\n <\/div>\r\n\r\n <p>\u0647\u0630\u0647 \u0627\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0623\u0631\u0628\u0639\u0629 \u0644\u0627 \u062a\u0633\u064a\u0631 \u0628\u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a\u0629. \u0643\u0644 \u0645\u0646\u0647\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u0622\u062e\u0631. \u0634\u0631\u0643\u0629 \u062a\u062e\u0645\u064a\u0631 \u0628\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0631\u0627\u0633\u062e\u0629 \u0641\u064a \u062e\u0627\u0644\u064a \u0627\u0644\u0643\u062d\u0648\u0644 \u062a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u062a\u0648\u0633\u0639 \u0646\u062d\u0648 \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0628\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0623\u0639\u0644\u0649 \u0645\u0645\u0646 \u064a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0635\u0641\u0631. \u0634\u0628\u0643\u0629 \u062a\u0648\u0632\u064a\u0639 \u0645\u0628\u0646\u064a\u0629 \u0644\u0644\u0628\u064a\u0631\u0629 \u062a\u0635\u0628\u062d \u0623\u0635\u0644\u0627\u064b \u0644\u0623\u064a \u0645\u0634\u0631\u0648\u0628 \u0645\u062c\u0627\u0648\u0631 \u064a\u062d\u062a\u0627\u062c \u0644\u0644\u0648\u0635\u0648\u0644 \u0627\u0644\u0633\u0631\u064a\u0639 \u0625\u0644\u0649 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0648\u0627\u0644\u0645\u0631\u064a\u062d. \u0627\u0644\u062d\u062c\u0645 \u0627\u0644\u0630\u064a \u0639\u0631\u0651\u0641 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0644\u0644\u0635\u0646\u0627\u0639\u0629 \u064a\u064f\u0639\u0627\u062f \u062a\u0648\u0638\u064a\u0641\u0647 \u0641\u064a \u062e\u062f\u0645\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629.<\/p>\r\n <\/div>\r\n\r\n <!-- SECTION 5 -->\r\n <div class=\"section\">\r\n <span class=\"section-number\">\u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u062e\u0627\u0645\u0633<\/span>\r\n <h2>\u0645\u0627 \u064a\u0639\u0646\u064a\u0647 \u0647\u0630\u0627 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0648\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637<\/h2>\r\n\r\n <p>\u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0627\u062a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0643\u0634\u0651\u0641 \u0641\u064a \u0623\u0648\u0631\u0648\u0628\u0627 \u0648\u0623\u0645\u0631\u064a\u0643\u0627 \u0627\u0644\u0634\u0645\u0627\u0644\u064a\u0629 \u062a\u062d\u0645\u0644 \u062f\u0644\u0627\u0644\u0627\u062a \u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0648\u0627\u0644\u062d\u062f\u0648\u062f\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u2014 \u0645\u0646 \u0628\u064a\u0646\u0647\u0627 \u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c \u0648\u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0627\u0644\u0623\u0648\u0633\u0639\u060c \u062d\u064a\u062b \u062a\u062a\u0633\u0627\u0631\u0639 \u0641\u0631\u0635\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0645\u0646 \u0645\u0648\u0642\u0639 \u0628\u0646\u064a\u0648\u064a \u0645\u062e\u062a\u0644\u0641 \u062c\u0630\u0631\u064a\u0627\u064b.<\/p>\r\n\r\n <p>\u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u064a\u063a\u064a\u0628 \u0641\u064a\u0647\u0627 \u0627\u0644\u0643\u062d\u0648\u0644 \u0623\u0648 \u064a\u0638\u0644 \u0647\u0627\u0645\u0634\u064a\u0627\u064b\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u062d\u0648\u0644 \u0646\u062d\u0648 \u062e\u0627\u0644\u064a \u0627\u0644\u0643\u062d\u0648\u0644 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u0627\u0639\u062a\u062f\u0627\u0644. \u0625\u0646\u0647 \u064a\u062a\u0639\u0644\u0642 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\u0627\u0644\u0645\u0646\u0637\u0642 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0630\u064a \u062a\u064f\u0646\u0641\u0651\u0630\u0647 \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0641\u064a \u0623\u0648\u0631\u0648\u0628\u0627 \u2014 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0645\u0646 \u0641\u0626\u0629 \u0627\u0644\u0628\u064a\u0631\u0629 \u0625\u0644\u0649 \u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a\u060c \u0648\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0644\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0641\u062d\u0633\u0628\u060c \u0648\u062f\u0645\u062c \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c \u2014 \u0642\u0627\u0628\u0644 \u0644\u0644\u0646\u0642\u0644 \u062a\u0645\u0627\u0645\u0627\u064b \u0625\u0644\u0649 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class=\"s-icon\">1<\/span>\r\n <span><strong>\u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0645\u064a\u062f\u0627\u0646 \u0645\u0641\u062a\u0648\u062d \u0625\u0644\u0649 \u062d\u062f \u0628\u0639\u064a\u062f.<\/strong> \u0641\u064a \u0645\u0639\u0638\u0645 \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062e\u0644\u064a\u062c\u060c \u062a\u0638\u0644 \u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u062e\u0627\u0644\u064a\u0629 \u0627\u0644\u0643\u062d\u0648\u0644 \u0648\u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0645\u062d\u062a\u0643\u0631\u0629 \u0645\u0646 \u0639\u062f\u062f \u0645\u062d\u062f\u0648\u062f \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0648\u0631\u062f\u0629 \u0628\u0623\u0633\u0639\u0627\u0631 \u062a\u062a\u0631\u0643 \u0645\u0633\u0627\u062d\u0629 \u0643\u0628\u064a\u0631\u0629 \u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0645\u062d\u0644\u064a\u064a\u0646 \u0623\u0648 \u0625\u0642\u0644\u064a\u0645\u064a\u064a\u0646 \u0630\u0648\u064a \u0645\u0635\u062f\u0627\u0642\u064a\u0629.<\/span>\r\n <\/li>\r\n <li>\r\n <span class=\"s-icon\">2<\/span>\r\n <span><strong>\u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u062a\u0648\u0632\u064a\u0639\u064a\u0629 \u0647\u064a \u0627\u0644\u0623\u0635\u0644 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u0623\u0648\u0644.<\/strong> \u0623\u064a \u0639\u0644\u0627\u0645\u0629 \u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u0623\u0645\u064a\u0646 \u0648\u062c\u0648\u062f\u0647\u0627 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u2014 \u0627\u0644\u0641\u0627\u0626\u0642\u0629 \u0648\u0627\u0644\u0636\u062e\u0645\u0629 \u0648\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u0642\u0627\u0644\u0629 \u0627\u0644\u0645\u0631\u064a\u062d \u2014 \u062a\u0645\u062a\u0644\u0643 \u0645\u064a\u0632\u0629 \u062f\u064a\u0645\u0648\u0645\u0629 \u0641\u064a \u0633\u0648\u0642 \u0644\u0627 \u064a\u0632\u0627\u0644 \u0641\u064a\u0647 \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0641\u064a\u0632\u064a\u0627\u0626\u064a \u064a\u0647\u064a\u0645\u0646 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0634\u0631\u0627\u0621 FMCG.<\/span>\r\n <\/li>\r\n <li>\r\n <span class=\"s-icon\">3<\/span>\r\n <span><strong>\u0628\u0646\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0643\u0627\u0645\u0644.<\/strong> \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u062a\u0645\u0631\u064a\u0646\u060c \u0627\u0644\u062a\u062c\u0645\u0639\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0641\u064a \u0631\u0645\u0636\u0627\u0646\u060c \u0645\u0634\u0627\u0647\u062f\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u0629\u060c \u0628\u064a\u0626\u0627\u062a \u0627\u0644\u0645\u0643\u0627\u062a\u0628 \u2014 \u0643\u0644\u0647\u0627 \u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0641\u064a \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062e\u0644\u064a\u062c \u062d\u064a\u062b \u064a\u0644\u0627\u0626\u0645 \u0645\u0642\u062a\u0631\u062d \u0627\u0644\u0645\u0634\u0631\u0648\u0628 \u0627\u0644\u0648\u0638\u064a\u0641\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0623\u064a \u0628\u062f\u064a\u0644 \u0643\u062d\u0648\u0644\u064a \u064a\u0645\u0643\u0646 \u062a\u0635\u0648\u0631\u0647.<\/span>\r\n <\/li>\r\n <li>\r\n <span class=\"s-icon\">4<\/span>\r\n <span><strong>\u0627\u0644\u0644\u0627\u0639\u0628\u0648\u0646 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0648\u0646 \u064a\u0628\u0646\u0648\u0646 \u0627\u0644\u0643\u062a\u0627\u0628 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0622\u0646.<\/strong> \u062f\u0631\u0648\u0633 \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0648\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a \u0641\u064a \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0623\u0637\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u064a \u062a\u0637\u0648\u0631\u0647\u0627 \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0648\u063a\u064a\u0631\u0647\u0627 \u0641\u064a \u0623\u0648\u0631\u0648\u0628\u0627 \u0648\u0623\u0645\u0631\u064a\u0643\u0627 \u0633\u062a\u064f\u0646\u0634\u0631 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0646\u0627\u0634\u0626\u0629. \u0627\u0644\u0646\u0627\u0641\u0630\u0629 \u0645\u0641\u062a\u0648\u062d\u0629 \u0623\u0645\u0627\u0645 \u0627\u0644\u0644\u0627\u0639\u0628\u064a\u0646 \u0627\u0644\u0645\u062d\u0644\u064a\u064a\u0646 \u0627\u0644\u0623\u0648\u0627\u0626\u0644. \u0644\u0643\u0646\u0647\u0627 \u0644\u0646 \u062a\u0638\u0644 \u0643\u0630\u0644\u0643 \u0625\u0644\u0649 \u0627\u0644\u0623\u0628\u062f.<\/span>\r\n <\/li>\r\n <\/ul>\r\n <\/div>\r\n\r\n<\/main>\r\n\r\n<!-- CONCLUSION -->\r\n<div class=\"conclusion\">\r\n <div class=\"conclusion-inner\">\r\n <h2>\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u0645\u0646 \u0645\u0635\u0646\u0639 \u062a\u062e\u0645\u064a\u0631 \u0625\u0644\u0649 \u0645\u0646\u0635\u0629 \u0645\u0634\u0631\u0648\u0628\u0627\u062a<\/h2>\r\n\r\n <p>\u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0628\u064a\u0631\u0629 \u0644\u064a\u0633\u062a \u0641\u064a \u0623\u0632\u0645\u0629. \u0644\u0643\u0646\u0647\u0627 \u0641\u064a \u0645\u0631\u062d\u0644\u0629 \u0627\u0646\u062a\u0642\u0627\u0644 \u2014 \u0648\u0627\u0644\u0645\u0627\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0627\u0645\u0644 \u0647\u0630\u0627 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0628\u0627\u0639\u062a\u0628\u0627\u0631\u0647 \u0645\u0634\u0643\u0644\u0629 \u0645\u0646\u062a\u062c \u0644\u0627 \u0645\u0634\u0643\u0644\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0633\u062a\u062c\u062f \u0646\u0641\u0633\u0647\u0627 \u062a\u062f\u0627\u0641\u0639 \u0639\u0646 \u062d\u0635\u0629 \u062d\u062c\u0645\u064a\u0629 \u0645\u062a\u0622\u0643\u0644\u0629 \u0641\u064a \u0633\u0648\u0642 \u0623\u0635\u0628\u062d\u062a \u0641\u064a\u0647 \u0627\u0644\u0623\u0647\u0645\u064a\u0629\u060c \u0644\u0627 \u0627\u0644\u0636\u062e\u0627\u0645\u0629\u060c \u0627\u0644\u0645\u062a\u063a\u064a\u0631 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a \u0627\u0644\u0623\u0648\u0644.<\/p>\r\n\r\n <p>\u062a\u062d\u0631\u0643\u0627\u062a \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0641\u064a 2025 \u0648\u0645\u0637\u0644\u0639 2026 \u2014 <strong>Heineken 0.0 Ultimate \u0648Outd00r Brewing \u0648\u062d\u0635\u0629 Tenzing<\/strong> \u2014 \u0647\u064a \u0645\u062c\u062a\u0645\u0639\u0629\u064b \u0628\u064a\u0627\u0646\u064c \u0631\u0624\u064a\u0648\u064a \u062d\u0648\u0644 \u0645\u0627 \u062a\u0639\u062a\u0642\u062f \u0627\u0644\u0634\u0631\u0643\u0629 \u0623\u0646 \u0635\u0627\u0646\u0639 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0623\u0646 \u064a\u0643\u0648\u0646\u0647 \u0641\u064a \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0642\u0627\u062f\u0645. \u0644\u0627 \u0634\u0631\u0643\u0629 \u0628\u064a\u0631\u0629 \u0628\u062e\u064a\u0627\u0631\u0627\u062a \u0645\u062d\u062f\u0648\u062f\u0629 \u0644\u062e\u0627\u0644\u064a \u0627\u0644\u0643\u062d\u0648\u0644\u060c \u0628\u0644 \u0645\u0646\u0635\u0629 \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u0629 \u062a\u062a\u0646\u0627\u0641\u0633 \u0639\u0628\u0631 \u0627\u0644\u0635\u062d\u0629 \u0648\u0627\u0644\u0639\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0637\u0627\u0642\u0629 \u0648\u0627\u0644\u062a\u0631\u0637\u064a\u0628 \u0648\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u2014 \u0623\u064a\u0646\u0645\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0623\u064a\u0627\u064b \u0643\u0627\u0646\u062a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u064a\u0634\u0647\u0627.<\/p>\r\n\r\n <p>\u0628\u064a\u0627\u0646\u0627\u062a IWSR \u062a\u0624\u0643\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647. \u062d\u062c\u0645 \u0627\u0644\u0628\u064a\u0631\u0629 \u0627\u0644\u0643\u0644\u064a \u064a\u0646\u062e\u0641\u0636. \u0627\u0644\u0628\u064a\u0631\u0629 \u062e\u0627\u0644\u064a\u0629 \u0627\u0644\u0643\u062d\u0648\u0644 \u062a\u0646\u0645\u0648. RTDs \u062a\u0646\u0645\u0648. \u0627\u0644\u0642\u064a\u0645\u0629 \u062a\u0635\u0645\u062f \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u062d\u062c\u0645 \u0644\u0623\u0646 \u0627\u0644\u0627\u0631\u062a\u0642\u0627\u0621 \u0645\u0633\u062a\u0645\u0631. \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0627 \u064a\u063a\u0627\u062f\u0631 \u0627\u0644\u0641\u0626\u0629\u061b \u0647\u0648 \u064a\u064f\u0642\u064a\u0651\u0645\u0647\u0627. \u0627\u0644\u0645\u0635\u0646\u0651\u0639\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u064f\u0642\u064a\u0651\u0645\u0648\u0646 \u0645\u0639\u0647 \u0633\u064a\u0646\u0645\u0648\u0646. \u0645\u0646 \u064a\u0646\u062a\u0638\u0631 \u0639\u0648\u062f\u0629 \u0627\u0644\u062d\u062c\u0645 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u064a\u0633\u064a\u0621 \u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0625\u0634\u0627\u0631\u0629.<\/p>\r\n\r\n <div class=\"final-question\">\r\n \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u064a\u0633 \u0643\u064a\u0641 \u0646\u0628\u064a\u0639 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u064a\u0631\u0629 \u0641\u064a \u0633\u0648\u0642 \u064a\u062a\u0631\u0627\u062c\u0639 \u0641\u064a\u0647 \u062d\u062c\u0645\u0647\u0627. \u0628\u0644 \u0643\u064a\u0641 \u062a\u0635\u0628\u062d \u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0645\u062a\u0644\u0643 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u0627\u0639\u062a\u0627\u062f\u062a \u0627\u0644\u0628\u064a\u0631\u0629 \u0627\u0645\u062a\u0644\u0627\u0643\u0647\u0627 \u062a\u0644\u0642\u0627\u0626\u064a\u0627\u064b \u2014 \u0648\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u0644\u0645 \u062a\u0645\u062a\u0644\u0643\u0647\u0627 \u0642\u0637.\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n\r\n\r\n\r\n<!--\r\n \u0648\u0635\u0641 \u0627\u0644\u0645\u064a\u062a\u0627 \u0644\u0644\u0633\u064a\u0648:\r\n \u062a\u0631\u0627\u062c\u0639\u062a \u0623\u062d\u062c\u0627\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0631\u0629 \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0645\u062c\u062f\u062f\u0627\u064b \u0641\u064a 2025. \u062a\u062d\u0631\u0643\u0627\u062a \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0646\u062d\u0648 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u2014 \u0645\u0646 Outd00r Brewing \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a Tenzing \u2014 \u0644\u064a\u0633\u062a \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c\u0627\u062a. \u0625\u0646\u0647\u0627 \u0625\u0639\u0627\u062f\u0629 \u062a\u0645\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062c\u0648\u0647\u0631\u064a \u0644\u0645\u0627 \u064a\u0639\u0646\u064a\u0647 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0634\u0631\u0643\u0629 \u0645\u0634\u0631\u0648\u0628\u0627\u062a.\r\n\r\n \u0631\u0627\u0628\u0637 URL \u0627\u0644\u0645\u0642\u062a\u0631\u062d:\r\n \/\u0645\u0627-\u0648\u0631\u0627\u0621-\u0627\u0644\u0628\u064a\u0631\u0629-\u0647\u0627\u064a\u0646\u064a\u0643\u0646-\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a-\u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629-\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629-2025-2026\r\n \/beyond-beer-heineken-functional-beverages-ar-2025-2026\r\n\r\n \u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0633\u064a\u0648:\r\n \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629\u060c Heineken 0.0 Ultimate\u060c Outd00r Brewing\u060c \u0627\u0633\u062a\u062b\u0645\u0627\u0631 Tenzing\u060c \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0628\u064a\u0631\u0629 2025\u060c IWSR \u0623\u062d\u062c\u0627\u0645 \u0627\u0644\u0628\u064a\u0631\u0629\u060c \u0646\u0645\u0648 \u0627\u0644\u0628\u064a\u0631\u0629 \u062e\u0627\u0644\u064a\u0629 \u0627\u0644\u0643\u062d\u0648\u0644\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0627 \u0648\u0631\u0627\u0621 \u0627\u0644\u0628\u064a\u0631\u0629\u060c \u062a\u0646\u0648\u064a\u0639 \u0645\u062d\u0641\u0638\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a\u060c \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 FMCG\u060c Saudi FoodTech\u060c \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u062e\u0644\u064a\u062c \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629\u060c \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0648\u0627\u0639\u064a \u0635\u062d\u064a\u0627\u064b\r\n\r\n \u062a\u0639\u0644\u064a\u0642 LinkedIn:\r\n \u0635\u0646\u0627\u0639\u0629 \u0627\u0644\u0628\u064a\u0631\u0629 \u062a\u0641\u0642\u062f \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a. \u062a\u062d\u0631\u0643\u0627\u062a \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u2014 Outd00r Brewing \u0648Heineken 0.0 Ultimate \u0648\u062d\u0635\u0629 Tenzing \u2014 \u0644\u064a\u0633\u062a \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c\u0627\u062a. \u0625\u0646\u0647\u0627 \u0631\u0647\u0627\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0639\u0644\u0649 \u0645\u0627 \u064a\u0639\u0646\u064a\u0647 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0634\u0631\u0643\u0629 \u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0641\u064a \u0627\u0644\u0639\u0642\u062f \u0627\u0644\u0642\u0627\u062f\u0645. Saudi FoodTech \u064a\u062d\u0644\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0641\u0631\u0635 \u0641\u064a \u0623\u0633\u0648\u0627\u0642\u0646\u0627. [\u0631\u0627\u0628\u0637]\r\n\r\n \u062a\u0639\u0644\u064a\u0642 X (\u062a\u0648\u064a\u062a\u0631):\r\n \u062d\u062c\u0645 \u0627\u0644\u0628\u064a\u0631\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a: \u22121% \u0641\u064a 2025. \u0627\u0644\u0628\u064a\u0631\u0629 \u062e\u0627\u0644\u064a\u0629 \u0627\u0644\u0643\u062d\u0648\u0644: +8%. \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u062a\u0631\u062f \u0628\u0644\u0627\u062c\u0631 \u0623\u064a\u0648\u0646\u064a\u060c \u0628\u064a\u0631\u0629 \u0635\u0641\u0631\u064a\u0629 \u0627\u0644\u0633\u0639\u0631\u0627\u062a\u060c \u0648\u062d\u0635\u0629 \u0641\u064a \u0645\u0634\u0631\u0648\u0628 \u0637\u0627\u0642\u0629 \u0637\u0628\u064a\u0639\u064a. \u0647\u0630\u0627 \u0645\u0627 \u064a\u0628\u062f\u0648 \u0639\u0644\u064a\u0647 \"\u0645\u0627 \u0648\u0631\u0627\u0621 \u0627\u0644\u0628\u064a\u0631\u0629\" \u0641\u064a \u0627\u0644\u0648\u0627\u0642\u0639. \u2190 [\u0631\u0627\u0628\u0637]\r\n-->\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0645\u064a\u0631: \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u063a\u0630\u0627\u0626\u064a \u2014 Saudi FoodTech \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0645\u064a\u0631: \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u063a\u0630\u0627\u0626\u064a \u062a\u0631\u0627\u062c\u0639\u062a \u0623\u062d\u062c\u0627\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0631\u0629 \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0645\u062c\u062f\u062f\u0627\u064b \u0641\u064a 2025. \u062a\u062d\u0631\u0643\u0627\u062a \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0646\u062d\u0648 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u2014 \u0645\u0646 Outd00r Brewing \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a Tenzing \u2014 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c\u0627\u062a. \u0625\u0646\u0647\u0627 \u0625\u0639\u0627\u062f\u0629 \u062a\u0645\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062c\u0648\u0647\u0631\u064a \u0644\u0645\u0627 \u064a\u0639\u0646\u064a\u0647 […]<\/p>\n","protected":false},"author":3,"featured_media":12196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-12166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-24"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0645\u064a\u0631: \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u063a\u0630\u0627\u0626\u064a - Saudi FoodTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/saudifoodtech.sa\/ar\/beyond-beer-how-the-global-brewing-industry-is-reinventing-it-self\/\" \/>\n<meta property=\"og:locale\" content=\"ar_AR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0645\u064a\u0631: \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u063a\u0630\u0627\u0626\u064a - Saudi FoodTech\" \/>\n<meta property=\"og:description\" content=\"\u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0645\u064a\u0631: \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u063a\u0630\u0627\u0626\u064a \u2014 Saudi FoodTech \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0645\u064a\u0631: \u0645\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0625\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u063a\u0630\u0627\u0626\u064a \u062a\u0631\u0627\u062c\u0639\u062a \u0623\u062d\u062c\u0627\u0645 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0631\u0629 \u0639\u0627\u0644\u0645\u064a\u0627\u064b \u0645\u062c\u062f\u062f\u0627\u064b \u0641\u064a 2025. \u062a\u062d\u0631\u0643\u0627\u062a \u0647\u0627\u064a\u0646\u064a\u0643\u0646 \u0646\u062d\u0648 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u2014 \u0645\u0646 Outd00r Brewing \u0625\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a Tenzing \u2014 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c\u0627\u062a. \u0625\u0646\u0647\u0627 \u0625\u0639\u0627\u062f\u0629 \u062a\u0645\u0648\u0636\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062c\u0648\u0647\u0631\u064a \u0644\u0645\u0627 \u064a\u0639\u0646\u064a\u0647 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/saudifoodtech.sa\/ar\/beyond-beer-how-the-global-brewing-industry-is-reinventing-it-self\/\" \/>\n<meta property=\"og:site_name\" content=\"Saudi FoodTech\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-18T10:54:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T21:32:03+00:00\" \/>\n<meta property=\"og:image\" 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