Grow Together
An annual commercial growth program for Better for You packaged food and beverage brands that already sell, and want to reach new sales channels and markets.
From a brand that sells, to wider sales channels
Year-round, Grow Together brings selected brands together with buyers, distributors and partners, so they can try the products, meet the people behind them and explore sales and distribution opportunities. SFT selects the brands, arranges the meetings, and follows up on what both sides agree.
- Local & international brands
- Better for You category
- Two gatherings: Jeddah & Riyadh
What we mean by Better for You
Packaged foods and beverages that offer consumers a better choice. The difference may come from the ingredients, the nutritional value, the way the product is made, or how well it suits a specific need, all with attention to taste and quality.
Ingredients
Nutritional value
How it is made
Suited to a specific need
SFT reviews each product based on what sets it apart and the information that supports it.
What the program offers
Access to buyers
Meetings with sales channels and distributors suited to the brand’s products, with a chance to showcase and sample them.
Commercial opportunities
Opportunities such as a sales trial within a set scope, or launch support through partners’ channels.
Product introduction
Once products are in sales channels, SFT works with partners to introduce them to customers and show where to buy them.
Expansion & investment
Meetings with distributors and partners to enter new markets, or with investors, depending on the brand’s needs.
How it works
Registration & review
SFT receives brand applications, reviews them in set windows throughout the year, and onboards the selected brands.
Business meetings
SFT arranges meetings with buyers, partners and investors for each opportunity, and follows up on next steps with the brand.
Jeddah & Riyadh gatherings
Two focused gatherings where brands meet buyers and partners to try products and hold business meetings. The program closes in Riyadh.
Is your brand a fit?
We look for local and international brands that:
- Already sell, and want to grow through new sales channels.
- Offer packaged food or beverages in the Better for You category.
- Have the supply capacity to expand.
Looking for Better for You products?
Partners get year-round access to selected brands in the category, sourced and reviewed by SFT, with opportunities to sell, distribute and collaborate.
- Retail & distribution
- E-commerce & q-commerce
- Commerce services
- Media & marketing
- Investors