Riyadh, Saudi Arabia – In a strategic move to advance the localization of the food industry and enhance the competitiveness of the halal food sector, Halal Products Development Company – a subsidiary of the Public Investment Fund (PIF) – has announced the launch of local manufacturing operations for the global brand Sadia in Saudi Arabia, for the first time in over fifty years of global production.
This milestone is the result of a strategic investment in partnership with Brazil’s BRF, one of the world’s largest food producers, through their joint venture in Dohat Al Wadi Poultry Company. The initiative marks the beginning of a new phase aimed at strengthening local production and positioning Saudi Arabia as a global hub for halal food manufacturing and exports.
Sadia is recognized as one of the leading global brands in the frozen food sector, trusted by consumers in over 100 countries for its quality poultry and frozen food products.
Commenting on the achievement, Fahad bin Sulaiman Al-Nuheet, CEO of Halal Products Development Company, stated that this step aligns with the company’s ongoing strategy to develop the halal industries ecosystem and localize food supply chains in Saudi Arabia. He emphasized that the project contributes to empowering local companies and enhancing their industrial capabilities in partnership with global leaders.
Al-Nuheet noted that local production of Sadia products supports the goals of Saudi Vision 2030 by deepening industrial localization, increasing Saudi exports in the halal sector, and providing high-quality food options to consumers in the local market.
This initiative further reflects Halal Products Development Company’s commitment to supporting national companies, creating an attractive investment environment, and bringing in global industrial expertise to advance the Kingdom’s food sector – contributing to enhanced food security and the creation of sustainable economic opportunities.
Sadia products manufactured in Saudi Arabia will now carry the “Made in Saudi” label, reinforcing the Kingdom’s commitment to developing its food manufacturing ecosystem and expanding its halal product offerings to regional and global markets.
About Halal Products Development Company (HPDC):
It is a wholly owned subsidiary of Saudi Arabia’s Public Investment Fund (PIF), focused on developing and enabling the halal industry locally and globally across food, pharmaceuticals, and cosmetics, supporting innovation, localization, and export growth.
