Where does our food come from, and what moves its price?
We tell the story behind our food through one commodity or phenomenon at a time, from production and farming to markets, trade and supply chains.
Why Almajnonah?
In the vegetable market, sellers call the tomato almajnonah, “the crazy one,” because its price swings from one day to the next. That is where the newsletter gets its name. This SFT Media newsletter explores what lies behind our food, from production and farming to markets, prices, trade and supply chains, starting each time from a commodity or phenomenon worth reading about.
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Latest brief
Issue 01Why did tomatoes go crazy?
One question comes up every morning in the vegetable market: how much are tomatoes today? The answer rarely matches yesterday’s, which is why sellers call them almajnonah, and it is where this newsletter begins.
Read issue 01 →In-depth articles
Independent readings and analysisStories worth reading closely.
Articles and analysis from the newsletter’s editors and writers will appear here, each with its own headline and byline.