Who owns the ideas behind our food?
We follow how recipes, ideas and brands become assets that can be protected and put to work, through real stories, disputes and company experience.
Why FOOD IP?
Food is food, and IP stands for intellectual property. The name puts the newsletter’s field into two words. This SFT Media newsletter explores how ideas, innovations, formulations, ingredients, brands and know-how become assets that can be protected and put to work, and covers the legal and commercial sides of innovation and disputes between companies, locally and globally.
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Latest brief
Issue 01A retail chain lost the trademark on its name
The British retail chain Iceland Foods registered the name Iceland as a trademark in Europe, and after ten years of dispute lost that registration, while the name stays on its stores. We start with this dispute and read two more stories alongside it, about the recipe and the shape, and what protects each one.
Read issue 01 →In-depth articles
Independent readings and analysisStories worth reading closely.
Articles and analysis from the newsletter’s editors and writers will appear here, each with its own headline and byline.